Andrew Lok_Civilisation copy.jpgIn 2011, Andrew Lok took part in Adest's 'Fabulous Four' short film competition for emerging directors. Since then, he's gone on to direct hugely popular campaigns for Pepsi and Alibaba, and his work has notched up more than a billion views in total.
In 2012, he co-founded one of Shanghai's top independent agencies, Civilization, with business partner Alex Xie. These days, Civilization is one of China's top independent agencies with 80 staff and clients including PepsiCo, Alibaba and Lay's. Campaign Brief Asia caught up with Lok (pictured) to find out more about Civilization's journey.
Honeywell.jpgHoneywell a leader in Connected Building technologies, announces a public awareness campaign to educate people about the importance and benefits of a 'Healthy Sleep' with its Brand Ambassador and Bollywood Actor Kareena Kapoor Khan. The campaign has been conceptualized by The Womb.
Out of the top 10 most polluted cities in the world, nine are in India. The air quality in these Indian cities has reached alarming levels owing to vehicular pollution, rapid urbanization and construction, industrial and domestic emissions. Pollutants like cooking smoke, cigarette smoke, cleaning agents, dust in upholstery, pet dander when coupled with outdoor air pollution make the indoor air even more unhealthy. Amidst all of this, it is impossible to enjoy a healthy sleep at our homes.

Bookmyshow.jpgThis Children's day BookMyShow has a special message for all parents. Conceptualized and executed with BBH India, this children's day film beautifully addresses the stigma that many Indian parents continue to face regarding the sexual orientation of their children. In consonance with the recent Section 377 verdict, it strikes an emotional chord and urges parents to love their children for who they are, regardless of who they love.

Screen Shot 2018-11-14 at 7.27.04 am.jpgWARC, the global authority on advertising and media effectiveness, has today released its Effective Use of Brand Purpose Report 2018, outlining successful key trends when using brand purpose in marketing strategies.

Based on an analysis of the winners of the Effective Use of Brand Purpose category of this year's international WARC Awards, a global search for next-generation marketing effectiveness, the report identifies common themes from marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
FINCH2.jpgAfter several months on Netflix's Emmy Nominated Series Chef's Table in London, Delhi and Los Angeles, FINCH's Zia Mandviwalla has returned home with the beautifully emotive 'Street Smart' TVC for Holden.

The NZ based Holden Street Smart initiative is all about getting young drivers ready for life on Kiwi roads, and with her special brand of character driven storytelling Mandviwalla has brought to life the true and touching story of Bella and a tragic car crash that changed her life forever.

PaulChan_ReedCollins.jpgThe One Show has announced their juries for next year's awards judging.

Of the nearly 200 creatives selected 5 creatives from Asia will sit on the panels. They are:

    •    Paul Chan (pictured on far left), chief creative officer, Cheil Hong Kong (Print & Outdoor)
    •    Fish Chen (pictured below, top), chief creative officer, Havas Creative Group, Taipei (Branded Entertainment)
    •    Reed Collins (pictured above, right), chief creative officer, North Asia, Ogilvy, Hong Kong (Direct Marketing)
    •    Santosh Padhi (pictured below, bottom), cofounder, chief creative officer, Taproot Dentsu, Mumbai (Print & Outdoor)
    •    Yuri Uenishi (pictured at very bottom), art director, Dentsu Tokyo (Design)
JO-Wallace.jpgA group of "white, male, straight, British" executives have claimed they were victims of discrimination after being made redundant by J Walter Thompson, London, according to a report by the Evening Standard.

They reportedly lost their jobs in the UK summer following a speech by creative director Jo Wallace (pictured) saying she wanted to "obliterate" its reputation as a "Knightsbridge boys' club".

Shortly after the conference in May the men went to JWT's HR department to express concerns about the implications for their career prospects.

The executives are understood to have engaged lawyers about bringing a possible discrimination case on grounds of gender, race, nationality and sexuality.

Sainsbury's puts on a Big Night for Christmas

Big Night.jpgSainsbury's has launched its 2018 Christmas ad 'The Big Night'. Created by Wieden + Kennedy London and directed by The Greatest Showman director Michael Gracey, the spot sees a group of children come together and take centre stage. Depicting a school Christmas show - a familiar event for many families - the film follows a young girl dressed as a star nervously stepping on stage before stunning the audience, including her emotional mother, with a stellar rendition of the New Radicals' classic nineties song, "You Get What You Give". She's supported by a cast of children playing a host of weird and wonderful Christmas characters. Get to know them better in the super cute behind the scenes film below.

Asahi 01.jpgIn a category often diluted with stories of mateship, Asahi Super Dry needed to create a new wave of energy to break through to premium beer drinkers in its latest campaign, 'Enter Asahi'.

In collaboration with both Asahi Beverages in Australia and Asahi Breweries in Japan, The Monkeys, part of Accenture Interactive, created the campaign. Leveraging the brand's Japanese provenance in ways that feel authentic but more importantly, interesting, surprising and mysterious, 'Enter Asahi' aims to tap in to consumers' appreciation for discovery and exploration.

Directed by Marco Prestini from In The Thicket, the film takes audiences on a journey where imagination is not bound by reality. A world of giant squids, robot geisha, fierce warriors and loyal salary men. 

FabioSeidlHighRes (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Fabio Seidl, ECD of Velocity New York, Omnicom's brand new global integrated agency.

Winner: Colorsteel 'For a home you can be proud of'. It made me watch twice just to see if they didn't let any hole in this nice, fun, surprising film. It's a simple story, well directed and it has a good casting. Great work.

Runner-Up: Absolut 'The Walk'. I really like how they reconnected Absolut's legacy of posters created great artists and for great causes and bringing them back. The film idea with the "Where's Waldo"-like game really got me. Elegantly directed too. READ ON...
(L-R) Matthew and Alex.jpgiProspect has strengthened its leadership team with the appointment of Matthew Schone as Chief Product Officer, Asia Pacific and Alex Oakden as Head of Strategy, Asia Pacific. Based in Singapore, both regional roles are newly-created to bolster the agency's product capability and go-to-market strategy across the region.
With extensive in-market experience, specifically in China with Walmart and Alibaba, Schone (pictured left) has deep expertise building product development teams and launching complex systems globally. Previously as Vice President Product for Lazada Group (later acquired by Alibaba), he defined the company's product roadmap and managed its product development capability across the brand/seller experience, retail and customer care tools. Schone now joins iProspect in the capacity of Chief Product Officer APAC, overseeing product development, adoption and commercialization across 14 markets in Asia.
Dedeepya Reddy.jpgFruitbowl Digital Mumbai will handle the marketing and communication strategy, media planning and buying, creative for digital and offline advertising, and social media presence.

A&O Realty, one of Mumbai's leading real estate developers, that aims to redefine urban lifestyle and living, has entrusted its communications duties to Fruitbowl Digital after a competitive multi-agency pitch.

The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.

Rahul Patel, Director, A&O Realty said, "When they came to us, they brought some ideas that we had never even thought of, and the confidence to execute the ones that we already had in mind. Their fresh perspective towards what real estate communication can be, is definitely helping us stand out in an industry where the competition is never sparse."
UN1.jpgMediaCom Thailand along with JWT and their media partners, will be teaming up with UN Women in a campaign to end violence against women and girls. The campaign "16 Days of Activism Against Gender Based Violence", will launch this November and will close 10 December on Human Rights Day.

This campaign will bring forward the best from the MediaCom team and specialist, with their capabilities and leverage in the market and as 'The Content & Connections' Agency, MediaCom will be leading and managing the media coverage, across the entirety of the campaign period across all media to ensure the public awareness about the real value of women and girls and champion gender equality for all.
WHIRLPOOL.jpgWith over 2 decades of building emotional equity with India's Home-makers, Whirlpool is all set for another big leap - a technology leap. The ethos of this leap is laid on the foundation that today's urban lifestyles need the cutting-edge technology of tomorrow to flourish and thrive.
In line with the communication, two films crafted by FCB Ulka for Whirlpool Air Conditioners and Refrigerators have been launched recently. The brand ambassadors, Sushant Singh Rajput and Kriti Sanon represent a modern-day urban couple whose life and relationship are enriched by Whirlpool's superior technology. Technology that transforms everyday chores into small acts of love and connection.

Federico Fanti.jpgBBDO Guerrero Executive Creative Director Federico Fanti has been selected as a jury member at this year's Red Apple Awards, the most prestigious advertising festival in Russia and East Europe.

This year, the organizers requested all jurors create a short film introducing themselves and their achievements in the industry, and Fanti did just that.
To view Fanti's video, click here.
Fanti (pictured) said, "I wanted to catch the attention of the young advertising talents in a witty way, without taking myself or this job too seriously. Because I believe what drives us to deliver good content is the fun we have while doing it."
HSBC.jpgIn a refreshing change from tactical credit card advertising, HSBC Singapore reminds parents to spend more family time together despite their busy schedules. This touching and heart-warming new work for HSBC Visa Platinum Credit Cards, is their latest campaign from J. Walter Thompson Singapore.

Kaadas.jpgRight before China's Double Eleven in 2018, Chinese well-known intelligent lock brand Kaadas launched a hilarious and visually appealing TVC created by F5 Shanghai. The TVC conveys the brand message "Your Home is Safe with Kaadas" in a dramatic and unexpected way, in order to build a humorous and young brand image.

BLINK TO SPEAK 3.jpgEpica has announced the shortlisted entries for the 2018 competition.

Asia has secured 41 finalists led by India and Japan with 11 each, Korea has 7, Thailand and China both have 4, Hong Kong 3 and the Philippines 1.

These finalists will go through to the grand jury, which meets in Amsterdam from 12-14 November. Gold and Grand Prix winners will be awarded during a ceremony at the KIT Royal Tropical Institute on the evening of November 15.

Photo 2.jpgBonsey Jaden Philippines has promoted key members and hired several new members.
Francois Filamor has been promoted to General Manager. Having joined the agency shortly after its inception in 2014, Filamor was instrumental in the early expansion of the team and client roster of the business over the past 4 years. In addition to this, Filamor's new role will carry a strong focus on driving revenue and profitability of Bonsey Jaden within the Philippine market.

The Clients Services Department also has a new addition to its team, Nina Ginelle Valle who joined as the Client Services Director, leading digital and branding campaigns in the Philippines and Southeast Asia. Her role will focus on not only servicing, but also understanding the nature of clients' businesses for the agency to deliver services efficiently according to client's needs.

In a bid to ensure continued growth for the agency, Kris Villongco has been promoted to assume the role of Business Development Supervisor. He is responsible for identifying and developing new business opportunities and strategies.
ECDA launches first national campaign.jpgIn support of the Early Childhood Development Agency's (ECDA) efforts to transform and grow the early childhood sector in Singapore, Ogilvy Singapore was appointed by ECDA in May 2018 to develop its first national campaign, "Shape Our Tomorrow". Ogilvy Singapore is the lead agency for the integrated campaign with various partner agencies including Geometry, Kantar Public and MediaCom.
The Math is Beautiful1.jpgLogicillogic, an independent creative agency based in Shanghai, created this campaign for De Li, China's leading school and office stationery brand. The Math is Beautiful campaign presented a side of geometry sets beyond that of angles and degrees. It opened up the minds of parents and children to the beauty of mathematics.

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Debbi Vandeven.jpgFollowing the September merger of Y&R and VML to form VMLY&R, the WPP-owned network has today announced its creative leadership team.

The network will be led by Global Chief Creative Officer Debbi Vandeven, who was previously Global CCO of VML. Vandeven is one of very few female global chief creative o cers in the industry. She will lead more than 2,000 creatives across the world. Vandeven will report to Jon Cook, VMLY&R Global CEO.

Y&R global chief creative officer Tony Granger has announced his retirement after a decade in the top job, leaving an enviable creative track record during his award-winning career.

Says Vandeven: "I'm excited to bring the creative energy of our two agencies, and this tenured team of talent from across the globe, together to create powerful and culturally relevant work for our client partners. Our aim is to find new impactful ways to create connected brands and, most importantly, drive value for our client partners."

Says Cook: "Since joining VML in 2000, Debbi has fostered a collaborative creative environment that delivers innovative work driven by inspiring connections across the connected consumer experience for clients around the world. Under her leadership, VML experienced unprecedented award recognition, including being named Cannes Lions Entertainment Agency of the Year two years in a row. She will, undoubtedly, continue that momentum in her new role."

BBH China wins Mengniu Zhen Guo Li creative

Christine.jpgBBH China has been appointed for creative duties for Mengniu Zhen Guo Li, a milk beverage brand owned by China's leading dairy product manufacturers Mengniu.
As part of this appointment, BBH China will be responsible for managing strategy, creative, integrated marketing communications and packaging design for Mengniu Zhen Guo Li, a category leader in China.
Xu Ying, Head of Marketing at Mengniu Zhen Guo Li, said, "We were really impressed with the quality of ideas presented by BBH team. The agency was appointed for its sharp local insight and a strong creative 360 idea, offering a well thought through campaign proposal."
Christine Ng, CEO, BBH China (pictured) said, "We are pleased to have won the creative brief of Mengniu Zhen Guo Li, which is not only a market leader in its category but a hugely interesting brand. Together with the client we are looking forward to elevating the creative potential of the brand in China."

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.

Matthew Thorne joins The Pool Collective

MatthewThorne_Lexus.jpgAustralia: The Pool Collective welcomes director Matthew Thorne, who has returned to Australia after a year of shooting several projects overseas. This work, shot from East Baltimore to the South Australian Desert, will be released over the coming months.

Before joining POOL, Thorne collaborated with RSA London and 3AM in LA, through which he directed a global brand TVC for Audi attached to Alien: Covenant, and shot a photography series for Huawei with Scarlett Johansen and Henry Cavill. He has also recently joined Stink for representation out of its Berlin office.

View Thorne's Lexus 'Step Forward' film here.
View Thorne's Lilydale 'Join the Free Range' TVC here.
LightAndShade.jpgR/GA Singapore is behind a new look and global campaign for Nikon.
A wide-ranging brief to refresh Nikon's longstanding positioning saw the agency deliver 'Capture Tomorrow' - a brand platform that communicates a new era of photography to creative identities who, through the moments they capture, shape the way we see the world.

Kashmir.jpgThe Real Kashmir Football Club (RKFC) is celebrating its entry to India's I-League - the biggest professional football league in the country - with the launch of a moving new film called #The Real Kashmir, created by Cheil WW India. The film is a continuation of RKFC's recent partnership with adidas.

The ad is narrated by an elderly Kashmiri man who has seen the beauty of the valley taken over by the unrest and paranoia, and stars real residents of the region. Through his eyes we see how Jammu and Kashmir is changing yet again, but this time it's football that is bringing a positive transformation and bringing people together.

Citibank.jpgThe festive spirit has gripped consumers and it's that time of the year when cultures & traditions take centre-stage across households in India. It is also the time when happy moments come alive within families where everyone gets to be themselves without being challenged by any stereotypes.

Celebrating this integral thought, Citibank has launched its latest brand campaign that encourages and enables everyone to rise above societal beliefs stereotypes and festival conventions to celebrate Diwali in their own unique way. In doing so, Citibank seeks to establish itself as the enabler of purchases across multiple categories during the festival.

Swiggy.jpgSwiggy, India's largest food delivery platform effortlessly sparks a new conversation this Diwali with a heart-warming film. Based on the deep-rooted tradition of "Diwali mein kisi ko khaali haath wapas nahi bhejte", it traces a day in the life of a little boy who learns the value of 'giving back' while distributing sweets in his society on Diwali. Through his eyes, we see the tradition for what it really is - a gesture meant to be extended to anyone and everyone. The little boy drives this value through a heartening gesture of offering sweets to a Swiggy delivery partner when the latter comes home to deliver their order.

Cadbury.jpgFestivals form an intrinsic part of the Indian culture. Mondelez India, with its spirited campaigns, colourful packaging and unique product formats has been at the heart of India's festive spirit for over 70 years. This year, Mondelez India brings alive the joy of goodness by bringing people together and strengthens relationships with a deep rooted mantra of generosity and making a difference to people's lives. Just like no festival is complete without celebrations, Diwali cannot be revered in its true sense without illuminating our homes with diyas.

Anchor.jpgAnchor by Panasonic, one of India's leading manufacturers of electrical construction materials, launched its new campaign 'Naye India ke Badhte Load ke Liye'. With the advancement and accessibility of technology, there has been a growing demand for new-age electrical appliances. However, in the process of building a dream home packed with high-tech electrical devices, one often overlooks the most important measure - using sustainable quality wiring and MCB (switchgears).

VIEW SPOT ONE (in Hindi)
Big Bazaar.jpgThe festive season of Diwali is a huge consumption occasion for any retailer, and with 220+ stores across India, it is of utmost importance to Big Bazaar. Historically, Big Bazaar has seen an increase in sales during the festive period across categories - fashion, food, home, electronics, to name a few, and the brand recognizes that the opportunity to grow further is immense.

VIEW THE SPOT (in Hindi)
Ronald Ng Isobar_2018.jpgRonald Ng is to take up the role of Executive Vice President and Global Chief Creative Officer (CCO) at global digital agency Isobar, effective immediately. The newly created role will be based in New York and will report into Isobar Global CEO, Jean Lin.

Malaysian-born expat, Ng (pictured) will be responsible for driving Isobar's creative excellence by working closely with teams across Isobar's 85 offices in 45 markets and in driving Isobar's position as an agency that delivers experience-led transformation through the creative use of digital.

Ng left his previous role as Global Chief Creative Officer at Digitas in August this year. During his 3.5 year tenure, the network was awarded numerous accolades including a 2017 Cannes Lions Creative Data Grand Prix and a WARC Marketing Effectiveness Grand Prix.
Soleil Badenhop.jpgSoleil Badenhop a creative at Dentsu JaymeSyfu in The Philippies has picked up Bronze for 'Citizen Ape' in the London International Awards' Gorilla Doctors creative competition.

The challenge was to produce a creative piece of work to help promote the work of the Gorilla Doctors and the prizes on offer were a once-in-a-lifetime trip for two to visit Rwanda, home to the critically endangered Mountain Gorillas.

Badenhop (pictured left) was the only representative from Asia to make the shortlist in the competition.

She was awarded a Bronze by a team of industry creative leaders that included the legendary Bob Isherwood, Leo Burnett's global CCO Mark Tutssel and Innocean Worldwide's global CCO Jeremy Craigen. Also on the panel was McCann Health's Marcia Goddard, Anna Fawcett (Filmgraphics Australia) and Kirsten Gilardi and Mike Cranfield from Gorilla Doctors.
Burger King_Crashes1.jpgBurger Kink_Crashes2.jpgLOLA MullenLowe, Madrid has released this impactful print campaign for Burger King.

The ads feature cars that have crashed while trying to drop by Burger King locations around the world. "Leave it to us." is the tag line that promotes the fact that you can now get Burger King delivered to your door.

Donald Wong_We Are Social.jpgWe Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence.
The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier this year.

Since launching the first Asia-Pacific We Are Social office in Sydney in 2010, additional openings in Singapore, Shanghai and Beijing have solidified the agency's presence in the region and established a reputation for We Are Social as the agency that helps brands focus on creativity and human insight, rather than platforms.
The opening of the Hong Kong office - the agency's 13th - is part of We Are Social's strategy to accelerate growth with key openings and acquisitions around the world to give its clients leading insight and access to all major markets.
EFP1475_SOGD PR_Image_1_RET[3][2].jpgEvery nation on earth has an annual celebration to share with the ones they love. And finally, Pedigree have created the thing we've all been asking for, a festive holiday for dogs.
Introducing the Season of Good Dog, a global campaign celebrating the festive season through the eyes of our four-legged friends, developed by Colenso BBDO New Zealand and BBDO New York, and produced by FINCH.

The campaign is fronted by Good Dog, an innocent family dog with a healthy sense of self. In the lead film, he confidently explains his misguided account of the rituals and traditions of the holiday: a celebration of his arrival to his family on Christmas Day - with a tree for his love of sticks, baubles for his love of fetch and paper for his love of ripping.

Director Edward Berger signs with Sweetshop

2018_07_13_CS_GESCHWISTER_EDWARD_0072_Farbe kopieren.jpegSweetshop has signed International Emmy-winning director Edward Berger for representation globally. Edward is now available for commercial and long-form projects in Asia.

Berger's Patrick Melrose series, starring Benedict Cumberbatch and Jennifer Jason Leigh, picked up five Emmy nominations, including Best Director and Best Limited Series.

He also directed the two-hour series premiere of this year's AMC series The Terror. Set in 1848 to chronicle a Royal Naval expedition to the treacherous Northwest Passage, the series was an incredible technical undertaking.

Past credits include landmark series Deutschland '83, which aired to rave reviews on Channel 4 and gained international success, winning an International Emmy for Best Drama; and the feature film Jack, premiered in competition at the Berlin International Film Festival, won Best Director and Best Picture at the German Director's Guild Awards, as well as the German Academy Award in Silver for Best Picture.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he catches up with some of Asia's finest creative directors at the recent Hong Kong Kam Fan judging...

Kymechow in major business win (plug plug)... Having never been one to take advantage of any physical or virtual stage to promote my own interests, I start this month by breaking with tradition, seeing as it's harder to get any mention in the usually business news-hungry trade rags when you're a smaller independent these days than it is to get a ticket to the Rugby 7s. So, I hereby announce that Kymechow was recently appointed by major High Net Worth insurer Transamerica Life Bermuda as its brand and creative agency. No mean feat I might add since we nicked it away from a BIG NAME AGENCY. There, that's done and out of the way.
Thierry Halbroth_2018.jpgFormer Publicis Hong Kong Executive Creative Director and Managing Partner Thierry Halbroth has joined EY in Hong Kong. EY is part of the Ernst & Young global group.

Halbroth (pictured left) is one of three new EY creative appointments with Iñaki Amate and Dwayne Serjeant also joining in Hong Kong to drive design and creative thinking in new modes of working across the businesses. All three are tasked to transform business operations and help evolve the EY offerings around innovation and creativity in the traditional advisory, tax, or assurance services.
Halbroth leads creative ideation and thinking across EY Asia-Pacific, supporting the use of design to develop purposeful solutions at the wavespace center for clients.
Mike&Rob 2018 (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Rob Messeter (left) and Mike Crowe (right), creative partners at AMV BBDO in London.

Winner: Roads have stories - A horror story in this case, powerful if a little familiar but makes its point well.

Runner-up: 'Peta Bear'. A slightly confusing start, but showing the horror of animal cruelty through the device of a teddy bear was creepy and memorable. READ ON...
MasahiroAndo_01.jpgPublicis Groupe has appointed Masahiro "Andy" Ando as Chief Strategy Officer in Japan. Ando will lead a department of more than 40 strategists, with different profiles like Consumer/Brand strategists, Shopper strategists, Digital strategists, including Touch Points/Media strategists. Leveraging his hybrid experience and track record gained on both agency and client sides, Masahiro Ando will act as the architect of Idea-driven end-to-end Business Solutions for the Global Brands that Publicis Groupe Japan works with.

Ando worked for the past 25+ years in the marketing/communication industry, building both global and Japanese brands for long-term, sustainable growth. He started his career on the agency side at Daiko and then moved to the client side, leading brand communication strategies and creative development at various global companies including Nike, Cirque du Soleil and Coca Cola.
Deepak-Singh.jpgRainmaker Ventures backed YAAP has appointed Deepak Singh as their Chief Creative Officer. Singh will be based out of the Mumbai office and overseeing all creative functions across the YAAP network in Mumbai, Gurugram, Hyderabad , Shillong, Dubai, Singapore & Jakarta. Singh will report directly to the Board of Directors at YAAP.
Singh (pictured) is one of the most awarded creative talents in the country. He's won over 1000 national and international awards at Cannes, One Show, LIA, New York Festival, Goafest, Adfest, Spikes Asia, Young Guns and more. He has also been on the jury of some of these prestigious festivals. And led creative teams across agencies including Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra, TBWA, Dentsu and The Social Street.
Heather Gupta.jpgMullenLowe Lintas Group, which consists of three agencies - Lowe Lintas, Mullen Lintas and PointNine Lintas has hired Heather Gupta as Group HR Director. She takes over from Michelle Suradkar, the current Group Chief HR Officer, who is taking a break from work for personal reasons.

Gupta (pictured) launched her HR career with the agency (then known as Lowe Lintas + Partners) back in 2005, when she switched from a senior client servicing role, to become VP HR for the agency. She has subsequently held CHRO positions with The UTV Group (before its acquisition by Disney) and The 120 Media Collective, and has provided strategic HR consulting services for various companies in India and overseas.
Tata.jpgA pioneer in the construction industry, Tata Tiscon attempts to re build the codes of category communication with J Walter Thompson through a new story - Be the Light.   
The rebar category in India has traditionally defined strength through the power of celebrities, showing product attributes through show of masculine strength. This Diwali, Tata Tiscon throws the spotlight on a different aspect of strength and elevates the focus of power from physical to a more emotional plane. 

Blazing Pleasure.jpgSo Good was launching a new product - Spicy Chicken Strip. When everyone focused about the taste, iris Jakarta focused on the after taste - The Spicy Language! Because they all got bitten by the spiciness of So Good Spicy Chicken Strip, they will talk with a new language "Spicy Language". They started with a 90 second soap opera parody (Web Film) called "Blazing Pleasure" (Kenikmatan Membara) and spread the spiciness through Radio, Digital and Social Media Campaign and On Ground Activation.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
Photo Sep 16, 1 43 31 PMBen.jpgBy Ben Yabsley (left), ex The Monkeys and M&C Saatchi Sydney, now a senior copywriter at Anomaly, New York.

Ah, 2008. What a year. We said, "yes we can" to Obama, "no you can't" to Lehman Brothers and "hey... you okay there?" to Britney Spears. In amongst this chaos, I was ignoring the wishes of my parents by being a part of the "dreaded" advertising industry.

Fast forward to 2018 and I'm a Senior Creative at Anomaly in New York, and finally talking to my parents again. To mark the last ten years, it seemed appropriate to pause for a moment and consider what I've learned along the way. So here are my top ten learnings from the last decade in the industry:

1.    You don't have an idea until you can sell it. The first part is relatively easy. That next bit will take you your entire career to master.

2.    Being an asshole in meetings just means you're not confident enough to have your ideas challenged.
Dead Whale_new.jpgDentsu has been named the London International Award's 2018 Regional Network of the Year for the Asia region.

Wins from Dentsu Inc., Tokyo; Dentsu One, Bangkok; Dentsu Jayme Syfu, Philippines; Dentsu Creative X Inc., Tokyo and Dentsu One, Taipei all contributed to their winning this award.

Dentsu Inc., Tokyo was named Regional Agency of the Year for the Asia region.  

Photographic and digital imaging studio Illusion Bangkok was named Regional Production Company of the Year for the Asia region.
Paulau Pledge.jpgThe 33rd Annual London International Awards saw a total of 12 Grand LIAs (best of year awards) handed out.

The judging convened over a 10-day period in Las Vegas at the beginning of October. The Juries, drawn from the world's most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year, twelve Grand LIAs were awarded including two to Host/Havas Sydney "Palau Pledge" and Barking Owl Los Angeles for Montefiore Medical Center titled "Corazón":

The Faith of Few.jpgPRODUCTION &
ANORAK Film, Berlin
ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled "The Faith of a Few"
In 1964, at the start of the famous Rallye Monte Carlo, almost everyone doubted the MINI. But John Cooper's unwavering faith in the tiny but maneuverable MINI, fitted with a bigger engine, silenced the embittered symphony of naysayers. We painstakingly recreated the race and wove together comments of the time like "sweet little tin can" and "big dreams with small chances" into an intricate tension-filled soundtrack promptly silenced as the MINI John Cooper Works crosses the finish line. The film was entirely shot on location in Monte Carlo, using cars, cameras and even billboards from that time.
Friendshit.jpgGirl from Nowhere.jpgThe results of the London International Awards judging, that took place early last month in Las Vegas, have been released and Thailand agencies performed very well. In total 88 Statues were awarded to Asia and Thailand accounted for 15 of these - 2 Gold, 6 Silver and 7 Bronze.

Gold statue winners were GREYnJ United, Bangkok and Sour Bangkok.

GREYnJ United's Gold was in the Branded Entertainment category for K PLUS "Friendshit". The agency also picked up 2 Silver statues for the same campaign. SOUR Bangkok's Gold statue was also in Branded Entertainment for "Girl from Nowhere".
Dead Whale_new.jpgThe results of the London International Awards judging, that took place early last month in Las Vegas, have been released with The Philippines claiming 9 of the 88 statues awarded to Asia. In total The Philippines scored 1 Gold, 5 Silver and 3 Bronze.

The Gold statue was awarded to Dentsu Jayme Syfu, Makati City in the Design category for Greenpeace's "Dead Whale". They also won Bronze in the Ambient category.

McCann Worldgroup Philippines picked up 3 Silver statues and 2 Bronze statues in the Radio category for their "Fullybooked" radio campaign and TBWA\Santiago Mangada Puno picked up Silver for Bahay Tuluyan and Boysen Paints.
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