Get Back Tohoku.jpgThe first set of D&AD Pencil winners for 2018 were announced yesterday. All pencil winners are at the old "In Book" stage, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they've won.

After day one Japan has twenty Pencils including 10 for Dentsu Tokyo, 3 for Ogilvy & Mather (all for Sagawa Shoyu Soya Sauce) and one each for Shiseido, good design company, TBWA/Hakuhodo, Sony Corporation Creative Centre, SHA, Hakuhodo and Mori.

Japan's Pencils are:

Crafts for Advertising   
Illustration for Advertising   
Slow Train, Slow Life. "Get Back, Tohoku."
East Japan Railway Company   

Crafts for Advertising   
Photography for Advertising   
Get Back, Tohoku.   
East Japan Railway Company
Terry Savage 2-thumb-400x266-273426.jpgThe Marketing Academy has today announced that Terry Savage has been appointed as its first global chairman to guide the Academy through ambitious expansion plans when he leaves his current role as the chairman of Cannes Lions in June.  In addition to steering the Academy's international development Savage will convene a global council of high profile industry figures to assist in raising awareness of the Academy's mission around the world. Phil Rumbol, partner at Mullen Lowe, will continue to chair the board of trustees in the UK.
B9E5B27F-3D0A-47CE-A9AD-F5E45606C3C4.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Aaron Nielsen, creative director at thjnk, Hamburg.

Winner: DDB New Zealand SKY TV 'Poisoned Chalice'. Entertaining way to tell the viewer exactly what they can expect from a great drama by turning your commercial into one. I was drawn right in and wanted to watch more so I'm sure this idea will have the desired effect. Everything about the film had me hooked. The execution, the music and the direction. READ ON...
Zoe.jpgSweetshop has signed highly-acclaimed director Zoe McIntosh for global representation.

When it comes to hunting down unique characters for film and commercial work, McIntosh is in her element unveiling these best kept stories. Finding the truth in any performance; she's completely at home directing one of New Zealand's most notorious Mongrel mob gangsters, and hanging out in boxing gyms and caravan parks.

Her most recent short film The World in Your Window is a heartwarming tale of grief, family and circumstance and was awarded the prestigious Jury Prize at the 2017 Clermont-Ferrand International Short Film Festival, and won Best International Short Film at; Melbourne, Flicker Fest, Short Shorts Asia, Tahiti Film Festival and Vancouver Women in Film International Film Festival. It is also a contender for the 2019 Oscar's.
Screen Shot 2018-04-24 at 7.17.30 am.jpgTop names from Europe and Asia-Pacific, including Jimmy Lam, James Sorton and Hanna Maria Heidrich, are announced as jury members of this year's Young Director Award.

With only two months to go to the Cannes Lions festival, and therefore to the Young Director Award 2018, the YDA has announced the first half of the jury that will help decide the winning work in this year's competition.
TVS.jpgTVS Motor Company has unveiled a 360-degree marketing campaign for its fastest selling scooter brand - TVS Jupiter. The campaign by Dentsu India features brand philosophy evangelist Amitabh Bachchan, prominently, as he endorses the viewer's 'good habit' of trying and testing all things before finalising them for loved ones. Reiterating the philosophy of "Khudh Aazmaiye", the campaign includes a TVC and spans across Print, Digital and OOH.

VIEW THE SPOT (in Hindi)
Yoga.jpgIn its continued association with AMFI (Association of Mutual Funds in India), J. Walter Thompson, Mumbai, rolls out the next phase of the multimedia campaign aimed at creating investor awareness about mutual funds.
Phase one of the 'Mutual Funds Sahi Hai' campaign was launched a year ago with the objective of getting potential investors to be comfortable with Mutual Funds by dispelling the myths surrounding them. The campaign was brought alive depicting slice of life situations in a conversational tone of voice. The campaign garnered positive response from investors and industry captains alike. It was recently awarded the bronze metal at the AME Awards 2018 in New York, becoming the only Indian entry in the financial services category to achieve this honour.

VIEW SPOT ONE (in Hindi)
VIEW SPOT TWO (in Hindi)
The first set of D&AD Pencil winners for 2018 were announced today. All pencil winners are at the old "In Book" stage, but entrants will have to wait until the Award Ceremony at the Truman Brewery, London this Thursday 26 April to find out which colour Pencil (Wood, Graphite, Yellow or Black) they've won.

After day one Japan has twenty Pencils including 10 for Dentsu Tokyo; Singapore has 4, India has 3 and Malaysia, Hong Kong and Pakistan have one each.

VIEW THE DAY 1 LIST OF PENCIL WINNERS: D&AD Awards_Results day 1.xlsx

Outside of Japan (which will be covered tomorrow in a separate story), Asian entries to make the cut are:

Outdoor Advertising
Poster Advertising Campaigns
KFC Hot & Spicy
Ogilvy & Mather Group Hong Kong   

Crafts for Design
Illustration for Design Odd Creatures
Kinetic Singapore
Toby Talbot_thumb.jpgLast year, Toby Talbot (left) returned to Saatchi & Saatchi New Zealand as chief creative officer. He spoke to Campaign Brief about indie agencies with zany one-word names, the Publicis awards ban, why he keeps coming back to work in New Zealand, his upcoming gig at Ad Stars, things he's not-so-good at, and lots more besides.
CB: It's been one year since you took the role as Chief Creative Officer at Saatchi & Saatchi New Zealand. How's it going?
TT: It's been fantastic. It's been 10 years since I last worked at Saatchi and I'd forgotten the potency of the name. It's like you look up the word 'advertising' in the dictionary and find us. I also walked into an incredible culture that has been nurtured by my partner in the business here, Paul Wilson, since he took over. No hierarchies. No politics. No egos. Just a burning desire to do the best work we can and a strong sense of purpose shared with our clients. I also have a boss in Mike Rebelo who, as well as being Saatchi born and bred, runs Publicis in the region. So I feel much more connected to the potential of our network than I ever felt in previous networks I have belonged to.
CB: Now that you've settled back in, what are your goals for 2018?
TT: My focus for 2018 is about creating world-changing ideas. We've had a year away from awards - which I think on the whole has been applauded by the industry because it's forced huge money-making machines like Cannes to take stock of how out of control it's all become. And personally, I've enjoyed it as it's allowed me to focus on people and product. It will be great to get back into awards but, for me, the shiny baubles come easily after you've got everything else right. I'm still way more focussed on the Strand, Parnell than the Croisette, Cannes.
AIG_Diversity1.jpgAIG_Diversity3.jpgTBWA\Hakuhodo Japan has developed a new campaign for AIG Japan that utilises a special black fabric which, when stretched, reveals the full spectrum of a rainbow's colors. The new campaign features players from the All Blacks, the New Zealand men's national rugby team, and the Black Ferns, the New Zealand women's national rugby team, and carries a message about diversity and inclusion.

The campaign spearheads a large-scale communication campaign being undertaken by AIG Japan to declare its stance against discrimination and prejudice in any form.

The campaign will foster charity programs that support its cause of building a community and network of people willing to stand together to fight against the injustice of discrimination on the basis of sexual orientation, gender, physical and mental abilities, race and nationality. AIG Japan will continue to lead the charge in Japan, under the message and philosophy of "Diversity is Strength." Using the soon-to-be-iconic "United Black T-Shirt" as its symbol.

The worst laugh is at the back of the room

unknown.jpegA blog by Damon Stapleton, chief creative officer of DDB New Zealand
"An egg is funny, an orange is not." - Fred Allen

One of the most painful things you can ever see is a comic bombing. It is like watching somebody else being kicked in the balls but somehow you feel the pain. This was happening to me about a week ago.

It was late at the comedy club. There is a beautiful, opaque, intoxicating sadness about a comedy club. Comics loudly telling stories about past glories. Human beings trying to withstand it all by making other human beings laugh. A boulevard of broken dreams that occasionally glitters so brightly, you are willing to keep walking as the rain falls.

The comic I was watching had been on for a very long nine minutes. He had another six to go. This was when he got his first laugh. It was from the other comics at the back of the room. It was both brutal and merciful. Sort of like having to shoot your horse after it had stumbled into a ravine only a mile from reaching home. At night. And it's snowing.
Love is growing.jpgHonda Motorcycle and Scooter India has introduced the latest 360O ad campaign - 'Love is growing' for the iconic Activa 5G, India's No. 1 selling two-wheeler. Developed by Dentsu One the TVC is now on air across all popular channels.
From its debut in 2001, Honda 2Wheelers India singularly started the scooterization of India with the iconic Activa on back of its two core strengths - advance technology and innovation. Activa's biggest strength lies in its continuous evolution ahead of the time which has fortified its universal appeal that cuts across generations, geographies and genders.

GorillaDoctorsPackShot.jpgSince the inception of Creative LIAisons in 2012, LIA has been at the forefront of nurturing the next generation of creative talent. This year, in partnership with Gorilla Doctors, LIA has taken another positive step forward by initiating a global competition that is open to all creatives between the ages of 21 - 30 years.

Says Barbara Levy, president of LIA: "Our focus has always been to invest in young talent. That's why we started Creative LIAisons, our way of giving back to the industry. When we learned of the plight of the mountain gorillas through our association with Gorilla Doctors, we felt that this was the perfect platform to galvanize young talent from all over the world to help save these gorillas through a competition to find the best idea."
Danielle_Freddy_GreySingapore.jpgGrey Group Singapore's Tong Wei Yue Danielle and Freddy have been announced as the winners of the 2018 Singapore Young Lions Competition, for the Digital category.

Organized in Singapore by Mediacorp, Danielle (Digital Art Director) and Freddy (Social Content Strategist) will go on a fully-sponsored trip to represent Singapore at the Cannes Lions Festival of Creativity 2018, and compete against the best creative talent from over 50 countries,
Screen Shot 2018-04-19 at 9.31.18 am.jpgLIA has launched the call for entries for the London International Awards 2018.
The categories include: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Wellness, Health & Wellness - Craft, Integration, Medical, Medical - Craft, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.

Entries submitted must be broadcast, published or released in a commercial environment
with client approval between 1st July 2017 and 31st July 2018.


To view the 2018 jury presidents: click here.
mark-read-WPP.jpgWunderman CEO Mark Read (pictured), who has become one of WPP's two global leaders in the wake of Sir Martin Sorrell's resignation over the weekend, has emailed each of its approximately 200,000 employees around the world. In the memo Read expresses confidence in the future of WPP and assures all that there is no intention of breaking up the Group

To everyone at WPP

Over the last four days I've spent as much time as possible speaking to our people and clients. There's universal admiration for Martin's achievements, and sadness about his departure. At the same time, there's a huge amount of support and goodwill for the company, and no shortage of confidence about the future.

That confidence is well founded. The companies and client teams that make up WPP are exceptionally good at what they do. They are major organisations in their own right, with their own strong leaders. The clients I've spoken to have all been clear: they value their partner agencies and teams, they expect them to continue to deliver, and they have no doubt that they will.
Tony Harradine.jpgOmnicom Media Group has promoted Tony Harradine to the role of CEO for Asia Pacific replacing the highly regarded Cheuk Chiang (pictured at bottom), who is stepping down after 10 years in the role to return to Australia.

Formerly the Chief Investment Officer, Harradine (pictured left) will now take on the leading role for the group's operations in Asia Pacific, reporting into Daryl Simm, the global CEO and Chairman of Omnicom Media Group.

Simm commented, "Cheuk has made significant contributions to our organization, not only as leader of OMG APAC, but also before that in establishing PHD in the region.  We're grateful for all his work and we all wish him the very best moving forward."

"Tony's experiences make him an excellent choice to lead APAC," said Simm. "He has true multi-market perspective, having taken on roles in Europe, North America and Australia before moving to his current APAC position in 2016. His appreciation of local differences is critical given the cultural scope of APAC. At the same time, he understands the requirements to deliver consistent solutions on international clients. In his current APAC role, Tony has gained experience harnessing our Group strengths, as well as progressing our ways of working.  His commercial mindset means he is focused on taking action to deliver results for clients. He'll be hitting the ground running."
Glenn Osaki President MSL Asia-Pac, Sharmila Ramanath PR.jpgPublicis One, in conjunction with MSL, has expanded the MSL brand to Malaysia and Indonesia with the renaming of its existing PR units as MSL. The new additions will complete the alignment of Publicis One's PR offering in Southeast Asia under MSL, Publicis Groupe's flagship public relations and integrated communications network.

The new Malaysia and Indonesia units will join other MSL offices in the Philippines, Singapore, Thailand and Vietnam in Southeast Asia, giving MSL the most complete and consistent network of wholly-owned and branded PR agencies in the region.

MSL's PR operations in Malaysia and Indonesia are both part of Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands' capabilities and expertise under one roof in a number of markets around the world.
Vivian Yeung.jpgVivian Yeung, Managing Director, Mediacom Singapore, has been named the chairman for 2018 The Singapore Media Awards 2018. The Singapore Media Awards 2018, now in its fourteenth year, continues to celebrate the most effective media communication efforts in Singapore.

The theme for this year's awards is "Be the Extraordinary". It is a rallying cry for all media industry people to come together and reinvigorate the industry. There are many media specialists who deserve the right of recognition. By believing that we can be more, we can propel the industry into its next transformation.

Yeung (pictured) Ncommented, "Our task is to activate and revitalize the pride and the passion of media professionals, media owners, clients and prospective new recruits to the industry. This year's SMA is to celebrate the tremendous value, contribution and role media plays.

Amongst the gloomy conversations about "procurement" and "automation", SMA 2018 wants to bring back the cheers and ignite passion to push the limits and enable agencies and their professionals to "Be the Extraordinary". We want to lift the reputation of the media industry in Singapore back to its former valued status, and to inspire conversations about how we can be that extraordinary person and community. We understand that success will come when people are placed at the heart so let's make the media industry "desirable"!
Screen Shot 2018-04-20 at 8.39.58 am.jpgWARC, the global marketing intelligence service, has released 'Lessons from the world's top effectiveness campaigns' to uncover shared creative, media and measurement strategies.

The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world.

The four lessons from the 2018 WARC 100 analysis are:

1. Effective campaigns increasingly have PR 'baked in'
Analysis of campaigns in this year's WARC 100 reveal the increasing use of PR in their channel strategies. This reflects the rise of creative ideas built to gain press coverage and other earned media. Several ideas at the top of the ranking centre around a highly PR-able stunt or concept, like the Transport Accident Association's 'Graham', that can generate content across channels and media.
ABC Exra Stout.jpgABC Extra Stout hosted the April 5 media launch of its new "Be Exceptional" TV commercial and campaign at the city's luxurious Sofitel Phnom Penh Phokeethra.

A member of the ComZone Group, Directions specializes in BTL services and it successfully amplified the new "Be Exceptional" campaign theme core concept and greatly impressed the exclusive group of prominent guests and celebrities including leading media practitioners and other thought influencers.
Dentsu_coke group.jpgDentsu Jayme Syfu in The Philippines has pulled off a massive coup in the local industry, being awarded the total Coca-Cola sparkling drinks business. The appointment sees Dentsu Jayme Syfu picking up the digital business out of Ogilvy & Mather Philippines and the above the line duties out of McCann Worldgroup.

The appointment includes Coca-Cola, Royal Tru-Orange (Fanta), and Sprite.

Dentsu Jayme Syfu emerged as the overall winner of the company's two rounds of benchmarking exercises. The award-winning agency's strength of insightful thinking and innovative solutions for the brand's growing yet challenging young market, is said to have been pivotal in the appointment.
Predict to Prevent.jpgBBDO Bangkok has partnered with Samsung to create Predict To Prevent - a predictive text function that recommends the right mix of words to someone who is hurting.

350 million people worldwide suffer from depression and communicating with people with depression can sometimes do more harm than good, despite their best intentions

Rowena Bhagchandani.jpgStarHub has appointed BLKJ Singapore to handle creative duties for its business from 1 May 2018. The appointment follows a pitch between BLKJ and DDB Singapore, who were both incumbents on the business.

"We would like to commend BLKJ and DDB for their exceptional proposals on taking the StarHub brand to the next level. Both teams demonstrated high levels of strategic thinking and creativity in their pitches," said Oliver Chong, Vice President of Brand Experience, StarHub. "For the next leg, we are teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers."

"All of us at BLKJ are delighted to be working with StarHub and it's a great opportunity to continue building a great brand. We are committed to doing our very best work for StarHub," said Rowena Bhagchandani, CEO and Co-Founder, BLK (pictured).
Blue Star.jpgIt's often seen that an AC's biggest challenge is to perform efficiently even under extra load conditions, which usually comes in the form of more people. Ordinary ACs are just not designed to handle this extra load. This is where the Blue Star Inverter AC comes in. It delivers 30% more cooling when there are more people in the room; probably the only inverter AC in the country to do so. So, whether it's visiting friends, a house party or unexpected guests, the new Blue Star Inverter AC ensures that everyone in the room is comfortable.

Mercedes.jpgMercedes 2.jpgWith over 7,000 languages in the world, and 73 languages in Thailand alone, doctors encounter difficulties diagnosing patients due to the language barrier. As a result, miscommunication is still one of the most significant causes of medical errors in the world. Mercedes-Benz Sprinter has long been associated with medical organisations around the world - since 1977 - and provides medical access to the most remote locations thanks to the car's durability and functionality.
The brand collaborated with Thai Health and BBDO Bangkok to reduce the rate of misdiagnosis and the unnecessary wasting of medical resources, and increase healthcare quality. The partnership resulted in the development of a universal language that transcends the borders of languages - 'The Universal Language of Pain'. It is a symbol system that helps doctors diagnose every known illness without using verbal language. Each pain symbol is designed based on instinctive shapes and forms that are instantly relatable to everyone.
The symbol system overcomes language barriers and leads medical personnel to the right diagnosis of different illnesses.
Unmute Daniel.jpgMullenLowe Group has collaborated with Shazam to roll out the 'Unmute Daniel' campaign, in a bid to raise awareness around the issue of cyberbullying in Singapore.

'Unmute Daniel' is a digital campaign that utilises technology to communicate with their target audience of youths and their parents. The campaign mascot, Daniel, represents every child who has experienced cyberbullying.

To make Daniel and other children speak up, the 'Unmute Daniel' campaign turns to technology, a medium that has once silenced them, to give them a voice.

Heng Thang Wei 2.jpgHeng Thang Wei has been promoted to Creative Director of Grey Group Malaysia. Previously Creative Group Head, Wei's promotion is in recognition of a continued string of successes on both new business and organic growth.

Wei (pictured) heads up a team whose responsibilities include Telekom Malaysia, Coway, Oppo and Traveloka. He also led the award-winning team for the UNHCR project 'Finding Home' which recently won awards at ADFEST, Effies and MDA.

Wei joined Grey in early 2015 as an Art Director and has risen quickly through the ranks. Prior to Grey, he was an Art Director at Leo Burnett KL. Graham Drew, ECD, Grey Group Malaysia commented, "Thang is a huge asset to Grey and a major part of our success during his time here.  As well as having one of the best eyes for design I've ever come across, he's a natural leader and somehow has an endless well of enthusiasm. But more than all of that, he really cares about the work and raises the game of everyone he works with."
Kolkata Knights.jpgThe Kolkata Knight Riders (KKR) are a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League. The team, defined by its 'Karbo, lorbo, jeetbo' (Play, Fight, Win) spirit has won the championship trophy twice. At the IPL 2018, the team has already drawn first blood in their match against RCB (Royal Challenger Bangalore) and then against Delhi Daredevils (DD).


Clio Awards entries close tomorrow, Fri, Apr 20

Screen Shot 2018-04-19 at 8.10.15 am.jpgThe deadline for The Clio Awards is tomorrow, April 20, 11:59pm EST (US time).

Prices will increase after the April 20 with the final deadline set for Friday, June 29.

The shortlist and winners announcement for Gold, Silver, Bronze and Shortlist will be made on Wednesday, September 5, 2018.

The 2018 Awards Show is set for Wednesday, October 3, 2018 at the Ziegfeld Ballroom (141 W. 54th Street, New York, NY 10019)

Grand winners will be announced during the Awards Show.
See Entry Fees for details on price increases.

Sinha & Das.jpgLeo Burnett India has made two key elevations in its senior leadership. Rajdeepak Das (pictured right) Dheeraj Sinha (pictured left) have been promoted to Managing Directors. Sinha and Das currently serve as the Chief Strategy Officer and Chief Creative Officer, Leo Burnett South Asia, respectively. The duo will continue to be based out of Mumbai and will report into Saurabh Varma, CEO, Publicis Communications, India. Their new roles are in addition to their current responsibilities.
leigh reyes.jpgARC Refreshments Corp. has appointed MullenLowe Philippines as their advertising and digital marketing agency for its non-cola brands: Juicy Lemon, Seetrus, Fruit Soda Orange, Arcy's Rootbeer, Rite 'n Lite, as well as other brands in development. The assignment also includes digital media placement and social media management for non-cola brands, in addition to RC Cola and its brand extensions.

Rinaldi Aves, EVP and COO of ARC Refreshments said,"Our recent product introductions have been successful in a highly competitive market. We believe it's because we're driven by a strong challenger culture. We're glad to have an agency partner with the same mindset, and standout ideas. We look forward to more successful campaigns," Aves says.

"ARC Refreshments have created drinks brands which have become household-names across the Philippines, and have always had an innovative and creatively-minded approach to campaigns, which is exactly how we love to approach our work. I'm very much looking forward to working with ARC Refreshments and our team to kick off this exciting partnership," said Leigh Reyes, President and Chief Creative Officer, MullenLowe Philippines (pictured above).
Shiv Sethuraman.jpgThe New Business announced its collaboration with taproot Dentsu on a strategic assignment to identify and elaborate 'newrevenue streams' for the latter.

Shiv Sethuraman, Founder, The New Business said (pictured), "Our industry, like many others, is at a crossroad. The wiser and more proactive leaders understand that their businesses must morph quickly. They also realise that revenue sources in a few years from now are going to be considerably different from what they are today. Working on this project with taproot Dentsu was intense,illuminating and ultimately, very enriching. We are privileged to work with an organization of the calibre of taproot Dentsu and a man of the calibre of Umesh.
LforLove.jpgIn a country where patriarchy is deeply entrenched, being a woman isn't always easy. Being openly lesbian on the other hand, is well, almost impossible. More so, when rampant pornography defines what a lesbian relationship stands for. Which is why, it is hardly surprising what a Google image search for 'lesbian' shows up - smooching, petting, kissing... you get the picture. And it's even worse on Twitter.

Love Matters (India) - a platform that provides information on relationships, sex and gender equality is hoping to change this. With #LforLove - a campaign that shines the light on the emotions that connect two people. Irrespective of their sexual preference. And put a stop to the portrayal of homosexual women as objects of fantasy. So they are accepted for who they are - human beings who need to be respected, loved and accepted for who they are.

Sean Wong to head up Isobar Malaysia as CEO

Sean Wong 2.jpgDentsu Aegis Network Malaysia has appointed Sean Wong as CEO of Isobar Malaysia, Dentsu Aegis Network's full-service digital agency.

Wong (pictured) reports to Nicky Lim, CEO of Dentsu Aegis Network Malaysia, and is a member of the network group's Executive Committee.

Lim said, "Sean has a proven track record in driving business performance, stemming from his ability to constantly think out of the box to find solutions for business challenges. Combined that with his diverse corporate and agency experiences, he holds great potential to propel Isobar's business growth, as well as add tremendous value to the Dentsu Aegis group. No doubt Isobar is in good hands with Wong at the helm."

Wong was most recently the Vice President, Executive Business Director and founding member of Ensemble Worldwide, IPG Mediabrands' creative arm in Malaysia. Prior to IPG Mediabrands, his career spanned more than two decades across a range of industries, from wearing the hat of a financial analyst to sales & marketing management to being involved in big data insights led solutions consulting.
Claudia Willvonseder.jpgCampaigns for Audi, Deutsche Telekom, eBay, Guinness, Microsoft, Pantene and Reebok, are among the 19 campaigns from around the world that have been shortlisted for the WARC Awards' Effective Use of Brand Purpose category - a search for marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

The panel of 17 brand purpose judges chaired by Claudia Willvonseder, Chief Marketing Officer, IKEA (pictured), has selected for the shortlist three Global, three US and three Indian campaigns as well as campaigns from Australia, Brazil, Indonesia, Israel, Mexico, Peru, Saudi Arabia, Spain, United Arab Emirates, Irish Republic and United Kingdom.
Windus.jpgBlue Star, the air conditioning major, has recently entered the air cooler market with its own brand: Windus. Drawing on their cooling expertise of nearly 75 years, the company has integrated the unique Cross Drift technology in its air coolers, a design advancement which not only allows the air cooler baffles to retain water longer but also ensures uniform water distribution. The result is distinctly better cooling when compared to conventional air coolers. Now, Blue Star in association with their advertising partner FCB Interface, has created a film that communicates this benefit in a truly interesting manner. Four young women visiting their friend's house on a hot summer day slip into winter wear just before entering the house. And why? Because their friend's house has a Windus air cooler from Blue Star!

Forca.jpgLifestyle, India's most preferred fashion destination, today launched a powerful digital first campaign for its denimwear brand Forca by Lifestyle, starring Tiger Shroff. Capturing Tiger in action, performing stellar stunts, the film dramatically frames Tiger's high action acrobatic jumps, backflips, kicks and many such moves that highlights the stretch of Forca Flex denims perfectly.

Black & White.jpgSharing. One would imagine that in today's world, with our private lives made social and innermost feelings expressed in 140 characters, short-lived stories, status updates or snappy posts, we are doing enough of it. Actually not.

Because true sharing, like most other things in life, is about the quality of it. When was the last time we had a conversation with a stranger that gave us something to think about? Do we actually take the trouble to look away from our constantly buzzing phones to share an honest part of ourselves with someone? Do we shut the world out and listen to stories over a campfire or reach out in a meaningful way to our fellow humans?

Emily Beautrais_Headshot (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Emily Beautrais, creative director at Clemenger BBDO, Wellington.

Nothing stood out this week here. Either the ideas were good and the craft was lacking, or the other way around.

Winner: The Chaeli Campaign. This definitely left me interested. I sure wouldn't place a bet on this woman not being able to do something, but it got the point across in way that grabbed you, in what is a well-worn and probably very challenging category. Much more powerful than straight up asking for support. READ ON...
Young Guns 16_385x385.jpgThe One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, has opened the call for entries for Young Guns 16, celebrating international creative professionals age 30 or younger.

Young Guns, open to both members and nonmembers of The One Club, is the industry's only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today's vanguard of young creatives.  Young Guns competitions regularly attract entries from upwards of 70 countries, with more than half of the entries coming from outside the US.  Winners will be selected by a jury made up of past Young Guns winners and other creative leaders, to be announced shortly.

Ishrath Nawaz_Publicis.jpgPublicis India has hired Ishrath Nawaz in the Executive Creative Director role. He joins from McCann Worldwide where he was Senior Creative Director. He will be based out of Mumbai and report to Bobby Pawar, CCO & MD - South Asia, Publicis India.
Ishrath (left) is a seasoned creative professional whose career spans nearly two decades across agencies. At McCann Worldwide, he has managed brands like Saffola and Parachute from Marico, Jet Airways, Asian Paints, Radio Mirchi 98.3, Western Union and Bosch amongst others. Prior to that, he was the Creative Director at Soho Square where he lent his ideas and creative skills in launching the Tiago from Tata Motors, YES Bank, Aprilia and Franklin Templeton. Ishrath has also worked in senior roles across other agencies including Saatchi & Saatchi, Draft FCB + Ulka and Rediffusion DYR. He has worked on a range of brands including Airtel, Bajaj Electricals, P&G - Head & Shoulders, Pampers, Ariel; Skoda, Carlsberg, Indian Oil Corporation Ltd, Jet Airways and Thomas Cook.

KFC Hot & Spicy via Ogilvy & Mather Hong Kong

KFC HK_1.jpgNew 'Hot & Spicy' print campaign created by Ogilvy & Mather Hong Kong for client KFC in Hong Kong.

Agency: Ogilvy & Mather Hong Kong
Client: KFC Hong Kong
Chief Creative Officer: Reed Collins
Creative Director / Business Partner: John Koay
Creative Director: Matt Nisbet
Associate Creative Director: Kai Fung Chan
Art Director: John Koay
Account Manager: Stella Fung
Project Manager: Jennifer To
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
Retoucher: Illusion, Bangkok

Jury Presidents DandAD.jpgThe D&AD Awards organisers have selected 15 representatives from Asia to judge this year's 2018 awards. A record number of 4 from Asia have the honour of leading the panels. Jureeporn Thaidumrong (GreynJ United Bangkok, top left), Melvin Mangada (TBWA\Santiago Mangada Puno, Manila, top right), Theseus Chan (Work Singapore, bottom left) and Anita Nayyar (Havas Media India, bottom right) have all been named Jury Presidents and will lead the Crafts for Advertising; Press Advertising; Crafts for Design and the Media juries respectively.

Judging commences in London on April 21st with the awards ceremony on April 26th.

Asia's 15 jury representatives are as follows:
Chatty Bus.jpgNew York Festivals International Advertising Awards announced this year's finalists from entries submitted from 51 countries for the following competitions: Activation & Engagement, Audio, Avant-Garde/Innovative, Branded Entertainment, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Film Craft, Integrated, Media, Mobile, Outdoor, Package & Product Design, Print, Public & Media Relations, Public Service Announcements, Sports, and Student.

Asia has secured 160 finalists with South Korea leading with 52 finalists followed by Japan with 39. Next is India with 14, Philippines with 13, Hong Kong has 12, Singapore has 11, Thailand has 9, China has 5, Taiwan has 4 and Malaysia has one finalist.

Leading the agency pack for South Korea is Innocean with 19 finalists and leading for Japan is Tohokushinsha Film Corporation with 10 finalists.
Maureen Tan.jpgJ. Walter Thompson Company Asia Pacific has appointed Maureen Tan as the new Chief Executive Officer (CEO) for J. Walter Thompson Company Bangkok.

Tan (pictured) is charged with the next stage of transformation for J. Walter Thompson Company Bangkok, which is one of the network's largest offices in the region, with strong specialist business units across Branding (JWT), Digital (Mirum), Design (Degree), Public Relations (Verve), and Chameleon Production.

She succeeds Bob Hekkelman who recently returned to his native Netherlands after 16 successful years with JWT and WPP.

Tan's career experience spans 360 integrated marketing across multiple touchpoints including ATL, Shopper & Retail Marketing, Social & Digital, Activation and CRM. She is also an experienced 360 planner and integrator across cross-agency functions.

Having started her advertising career at Leo Burnett Malaysia, Tan has been based in Bangkok for over ten years. Most recently, Tan was General Manager of Southeast Asia for integrated communications specialist agency Commonwealth/ McCann. Prior to that she held Managing Director roles at Atlas Communications, and OgilvyOne Thailand, as well as senior roles at Geometry Global and OgilvyAction.
VW Xenon Light.jpgThis season, FAW/VW China offers a complimentary Xenon Light Package with the purchase of every Bora, Sagitar and C-Trek model, awakening spring and its creatures a bit earlier, and ending this year's harsh and long winte", says Birger Linke, Senior Creative Director at DMG Beijing.

The campaign will run across print and outdoor media throughout China.

Credits - Executive Creative Director: Bruno Cepollina. Senior Creative Director: Birger Linke. Copywriters: Xixi Zhang, Mengxuan Du. Art Director: Zigang Yang. Account Director: Fiona Wang.
Vakrangee logo.jpgVakrangee, India's largest chain of digitally enabled convenience stores that bridges the accessibility gap by providing services and products to masses, has appointed BBDO India as their lead communications partner.

Known as the pioneers in providing e-governance, banking and financial services, e-commerce, logistics, ATM, and insurance services to the unserved and under-served locations of the country, Vakrangee has set-up 44,200 plus franchisee run centres, known as 'Vakrangee Kendra's, in 18 states of India. The partnership includes supporting brand and marketing communications with strategic and communication planning, messaging development and execution. The business will be managed from BBDO India's Mumbai office.
Mumbai Indians.jpgIn all the frenzy that grips the nation with the onset of Indian Premier League every year, advertisers clutter the market with 'me-too' ad campaigns that desperately try to seek attention. Mumbai Indians' latest campaign by Lowe Lintas Mumbai seems to have cracked the winning approach with their digital-first campaign even as IPL warms up.

Joji Jacob.jpgJoji Jacob, Co-Founder and Creative Partner at BLK J Singapore, has been announced as an executive judge overseeing the Design and Print categories at AdStars 2018. He joins Wooh Hoh, Chief Creative Officer of Hakuhodo Asia Pacific and Toby Talbot, Chief Creative Officer of Saatchi & Saatchi New Zealand, who were also recently announced as executive judges.

Jacob left DDB Singapore to form BLK J, an independent creative agency, in January 2017. It is the fastest growing independent agency in Singapore, winning 13 clients in just 12 months.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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