Adstars Party.jpgIf you are making the trip to the AdStars Festival in Busan, South Korea this year then join us for a great night of fun at the Campaign Brief Asia Legendary AdStars Party.

The party is being co-hosted by our great friends PixelBox, MPC, Directors Think Tank, and Hotshots and all AdStars delegates are invited.

It's going to be another Legendary night!

Details:
9:30pm til late
Friday August 24th
Gaerilla Bar
Haeundae Beach area
Busan, South Korea

See you there.

Angie & Eirma.jpgOn the back of significant growth McCann Worldgroup Singapore has hired creative team Angie Featherstone and Eirma Webster, as Group Creative Directors.
 
With over 30 years of collective experience gained from the likes of TBWA, Ogilvy and Batey Ads, Featherstone (pictured above left) and Webster (right) have been successful creative partners since joining forces at BBH Singapore 11 years ago. The duo joins McCann from Leo Burnett Singapore, where they were responsible for helping launch SK-II's global #changedestiny platform, starring China-born celebrity Tang Wei. Webster and Featherstone have also delivered award-winning and business-impacting work across leading brands including Citibank, DBS, NTUC Income, Bloomberg, Unilever, British Airways, Levi's, IKEA, Singapore Tourism Board and Abbott.
Chain Effect -- before&after.jpgAnomaly Shanghai has picked up a coveted Red Dot Design Award for "The Chain Effect", a project that was created as part of the Urban Matters by MINI platform.

The winning design was borne out the realization that the massive proliferation of bicycles from the rise of bike-sharing services in cities like Shanghai, has created new type of traffic congestion for pedestrians, who share these narrow sidewalks that were designed for a different era.
Christine Fellowes.jpgThe media industry is getting solidly behind the new Asian Academy Creative Awards and its associated academy skills development.

Industry veteran and Turner's Head of Asia, Ricky Ow swung his support behind the awards, which are now part of the Singapore Media Festival hosted by the Infocomm Media Development Authority.

This was followed by a raft of industry heavyweights coming on board as AAA Ambassadors.

NBCUniversal Television Managing Director Asia Pacific, Christine Fellowes, has now been announced as the inaugural Chairperson of the Asian Academy Creative Awards Skills Development Programme.

The initiative will utilise funds raised from the newly minted Asian Academy Creative Awards to run training and development programmes for next-gen content makers.

Shannon Dix joins Wunderman Singapore as CEO

Shannon Dix 2.jpgWunderman has named former Accenture Digital Executive, Shannon Dix, as CEO of Wunderman Singapore (pictured left). Dix will report to Wunderman APAC Chief Executive Officer Caspar Schlickum.
 
Dix brings two decades of marketing, digital, and technology experience, having built teams and run businesses in Singapore, China, Hong Kong, Taiwan and Australia. Throughout his career, Dix has won, developed and implemented award-winning work for clients such as Unilever, Mars, McLaren, Volvo, Moet Hennessy, Emirates and HTC, across industry verticals such as CPG, Automotive, Travel and Tech.
 
Dix joins Wunderman from Accenture Digital where he led the consultancy's ASEAN digital hub based in Singapore. Prior to Accenture Digital, Dix served as Director of Global Clients at Publicis.Sapient in China, where he helped evolve, transform, and reposition Publicis.Sapient to be an experience-led and digital transformation offering agency.
Slurpsports.jpgThe Asian Games 2018, the largest sports event in Asia, will return for its 18th time from August 18 to September 2, 2018 in Indonesia. This year marks Indonesia's second time to host the most exciting sports event in Asia.

As the official sponsor ofthe Asian Games 2018 and Indonesia's leading instant cup noodle, Pop Mie has launched limited edition Asian Games-themed variants to further enliven the much-anticipated sports celebration.

Inspired by the nation's popular sport such as swimming, tennis and running, Pop Mie released three new Asian Games flavors; Ikan Renang (swimming fish balls flavor), Baso Tenis (tennis meatball flavor), and Ayam Lari (running chicken flavor).

Not limited to that, Pop Mie together with Ogilvy Indonesia launched Slurpsports, the first ever slurping-based mobile game where audiences can experience the spirit of the Asian Games and actively support the nation while enjoying the new flavors!

Data2Decisions launches an office in Shanghai

D2D China Launch Simon (Left) + Rain (Right).jpgData2Decisions, has launched a new office in Shanghai, China, amid ambitious plans to expand its international footprint. This will be the latest expansion to the company's APAC roster, which already includes offices in Japan, Singapore and Australia. Part of Dentsu Aegis Network, D2D is a global leader in the field of marketing effectiveness delivering a full suite of services from modelling, research and consultancy as well as proprietary technology products and platforms.
 
Singapore is the D2D APAC regional headquarters and led by Jeremy Lim. The new China operation will be led by Simon Zhong (pictured left), Head of Research and Analytics and Rain Huan (right), Research Director, both of whom have extensive experience in building complex modelling and attribution services for Chinese marketers.
Dheeraj Sinha_New copy.jpgLeo Burnett India has won creative duties of Anchor by Panasonic, one of India's largest domestic manufacturers of electrical construction materials. The business was won post a multi-agency pitch and will be handled by Leo Burnett India's Mumbai office.

Vivek Sharma, Managing Director, Anchor Electricals Private Limited, the Electricals arm of Panasonic Corporation said, "Anchor by Panasonic is a leading electricals brand in the Indian market with sales of over INR 3500 crore in the current financial year, through a diverse portfolio spanning seven product verticals. We were looking for a partner whose innovative ideas and approach are in sync with our brand's vision. We have partnered with Leo Burnett India as our new creative agency based on their strategic planning and innovative creative thinking. We believe and have complete faith in the team's passion, commitment and their ability to do justice to our mandate. We look forward to a stronger collaboration and are confident that the partnership with Leo Burnett will help us further strengthen our ability to reach out to our existing and potential consumers with influential and relevant communication."
Dominos.pngWATConsult has added Domino's Pizza to its roster of clients. The agency will be managing Domino's India's social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat. The account won in a multi-agency pitch will be managed by WATConsult Delhi.
 
Rajiv Dingra, Founder and CEO, WATConsult said, "We are very delighted to welcome Domino's Pizza in our bouquet. The space that Domino's operates in is a very complex and extremely competitive one thus we are looking forward to produce some really exciting work in the coming future."
 
Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Limited said, "We are delighted to announce that we have selected WATConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach".
Olay.jpgIn China, age has become an invisible guideline and restriction when it comes to love. Therefore, this Chinese Valentine's Day, Olay and Grey Group Hong Kong created a campaign behind the belief that once you are fearless of age, you can love without fear. By listening and being inspired by the stories of real women, Olay encourages all women to listen to themselves when it comes to love.

VIEW THE FILMS (in Chinese)
Seven AD AOY.jpgSeven A.D. receives the coveted "Independent Agency of the Year" award for the fourth consecutive time in the recently concluded Agency of the Year Awards given by the 4A's or the Association of Accredited Advertising Agencies of the Philippines.

Photo shows Seven A.D., headed by it's Chief Executive Officer Teeny Gonzalez (third from left), showing off their haul. In the same awards night, Seven A.D. also won the "Best in Market Performance" recognition, besting some of the biggest agencies in the industry. This was the first time that an independent agency won in this category in the 22-year history of AOY. Russell Molina, Executive Creative Director in Seven A.D. (fourth from left) comments that the awards affirm the agency's exceptional creativity in executing campaigns that resonate with the target market and positively impacts their client's business. He cites "working hard and giving their best" as Seven A.D.'s formula for success. Seven A.D. shares their recent wins with their clients and production partners, as they couldn't have pulled off such an exceptional feat without their help and support.


Gurbaksh Singh.jpgOn the occasion of Independence Day, Grofers launched one of a kind sale on Instagram. Devised by Dentsu Webchutney, the sale was aptly called #OfferParade. It showcased a new offer every minute giving users 1440 chances to save on their groceries. These offers were showed on the brand's Instagram grid. While a new offer every minute might sound good enough, Dentsu Webchutney made it even more exciting by making these offers last just for a minute.

Taking the trend of ephemeral content to a whole new level, users had just one minute to decide whether they wanted the offer or not. The campaign was designed to keep users glued to Grofers' Instagram page.

"Grofers is committed to delivering the best value to its users. Our brief to the agency was simple and clear, make our audience believe that Grofers offers great savings on groceries through its plethora of offers. #OfferParade was a perfect fit for us. It was not just another Sale idea and it showcased our wide range of offers in a smart and innovative way," said Ankur Ogra, Head Brand, Grofers.
Onam.jpgOnam is a festival celebrated by every household in Kerala. It is celebrated with much fanfare at the end of monsoon to mark the harvest season every year. 'God's Own Country' becomes resplendent with festivities and colours in celebration of this auspicious day. And, of course, brands see sales spike during Onam and, therefore, aggressively market to the people of Kerala.

VIEW THE SPOT (in Hindi)
Screen Shot 2018-08-17 at 7.24.18 am.jpgThe 2018 Midas Awards for the World's Best Financial Advertising is now open for entries.
Founded in 2001, the Midas Awards is the only awards show to recognize excellence in financial advertising and marketing on a global scale.

Says Scott Rose, executive director of the Midas Awards: "The Midas Awards has a 17-year legacy of honoring the World's Best Financial Advertising. Midas' reach extends over regional, national and continental boundaries to provide a global view of advertising and corporate communications in the international financial community and continues to be the only international advertising competition that honors the world of financial advertising and marketing."

LAZADA LOVE STEPS.jpgSomething strange has been popping up on suggested shopping items on one of Asia's largest e-commerce sites Lazada recently.

It wasn't a pair of leather flats, not a bottle of mineral oil. It was "Love"

Love is something that's been elusive for a lot of people and there it was for sale on your computer screen.

On Lazada "Love" can be bought for only P143.

Plus, it comes in a variety of hues and hip patterns. "Love" has some interesting features: it can last a lifetime but has no warranty (take the risk, says the seller), and it's compatible with everybody.

"Love" turned out to be a creative declaration of support for the LGBTQIA+ community. It is a campaign championing the continuing education of LGBTQ rights among Filipinos not just during Pride Month but every day.
Screen Shot 2018-08-16 at 1.26.45 pm1.jpgA TVC developed by Australia's suicide prevention charity R U OK? for its 2018 campaign called 'Signs' has rolled out across the country, gracing movie theatre screens, television and online media publications.

Produced, directed and edited by Simon Frost and written and developed by Mick Hunter, the piece was inspired by the maiden speech by Australian Government Member for Berowra, Julian Lesser. Lesser's speech was a poignant one that focused on the small behavioural signs that were missed in the lead up to his father's suicide when he was just 20 years old.

Quaker Overnight Oats.jpgA new Quaker Overnight Oats radio campaign out of BBDO Guerrero in The Philippines is taking inspiration from the habits of current consumers to promote the advantages of oatmeal recipes that can be conveniently prepared at night.

The radio campaign revolves around the idea that when your breakfast is already made, you get to sleep and dream longer about everything you should be dreaming about. The four spots use "dream interpretations" to explain what your dreams really mean - from taking driving lessons to building your own dream home.


BBDO Guerrero Creative Chairman David Guerrero said: "Quaker Overnight Oats are great. And what's even better, you can sleep longer knowing breakfast is all prepared for the next day. And with longer sleep, who knows what you can accomplish - as these radio ads suggest."
Arun Saha.jpgHavas Group has appointed Arun Saha as Director of Marketing & Communications Asia Pacific, effective immediately. In this role, she will report to Mike Amour, Chairman & CEO Havas Group, APAC and work closely with the senior regional leadership and global communications team to elevate brand awareness and reputation in sync with the 'Together' strategy designed to accelerate integration by breaking silos across creative and media functions.

Prior to her new role, Saha (pictured) was an independent brand communications consultant and content specialist, a role she took on after a six year stint at Omnicom Media Group where she led marketing communications for all its brands across Asia Pacific.
Indonesia.jpgIndonesians are reluctant to walk, so claimed the 2017 Survey on Activity Inequality by Stanford University.

The archipelago ranked last when it came to steps taken per day among 46 participating countries giving it the undesired tag of the laziest nation.

Combiphar with its mission of "Championing a healthy tomorrow" wants to help Indonesia shed the tag. The pharma giant partnered with GREY Indonesia and created #JalanTerusIndonesia (Keep Walking Indonesia); a movement to encourage Indonesians to walk more.

Merkle logo.jpgMerkle has launched Merkle Innovation Cloud (MIC) 2.0 in Southeast Asia, to help brands deliver more personalised customer experiences.

The partnership will enable Merkle to leverage capabilities that are powered by Adobe Sensei, Adobe's artificial intelligence and machine learning framework. This includes automatic understanding of images and content through Smart Tags in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, as well as automated, real-time personalisation in Adobe Target.
J. WalterThompson_Logo.jpgLeveraging collaboration within the J Walter Thompson South Asia group of 3 mainline agencies (JWT, Contract and ADK Fortune), 2 Digital agencies (Mirum and HDS), Design (Design Sutra) and Shopper marketing and Events agency (Geometry Global Encompass India); the group is claiming over 130 assignments and account wins in 2018.

Tarun Rai, CEO, J. Walter Thompson said, "Collaboration between our group companies has been key to winning these new clients. We have diverse companies in the JWT group but the fact that all the CEOs of these companies are part of my leadership team makes collaboration easier. Also, we have a single P&L, unlike some other agency groups, that I am responsible for and it allows us to be focussed on providing the appropriate integrated solution to our clients. We have topped the New Business League charts last year, and we are on our way to doing the same again this year."
GreatShowman.jpgPixelBox Group have signed New Zealand's highly respected and talented Underpants for exclusive representation throughout the Asia market.

Underpants specialize in directing,
animating, VFX, designing, producing, compositing, illustrating and editing moving images.

Underpants are the creative pairing of Paul Freeman and Rachel Guidera, who are considered to be one of the most creative partnership's to emerge from New Zealand in recent times.

"Their comprehensive knowledge of 2D and 3D VFX allows them to work fluidly across many mediums, often forming complex 'hybrid' approaches to shooting, editing and post-production," said PixelBox GM Stephen Douglas. "Together they bring a unique blend of post-production savvy and keen storytelling eye to any project."

LIA extends deadline to 1:00pm AEST Fri, Aug 24

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to next Friday, August 24, 1:00pm Australian Eastern Standard Time.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Robyn Stern (3).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Robyn Stern, associate creative director, Saatchi & Saatchi, Los Angeles.

BEST TV
TV Favourite: Brady Center to Prevent Gun Violence. I won't lie. I let some of my personal beliefs get in the way when picking this one. But then again, isn't that the whole point of what we do? To touch someone through a story or a joke or an antidote so they are for you rather than against you? Yes, some of these "tricks" have been done before-the kid delivering the hard-cold facts; but in this case, it has a purpose. And to me, that is everything. READ ON...
DarrenSpiller.jpg
CB Exclusive - Campaign Brief can reveal that Host/Havas chief creative officer Darren Spiller is departing the agency after 18 months. Spiller was the agency's first chief creative officer.


Spiller joined DDB Melbourne in 2012 as ECD, replacing Grant Rutherford, and was promoted to CCO in February 2015, a move which saw a major creative restructure for the agency. During his time at DDB Melbourne, the agency enjoyed a creative resurgence, developing high-profile work for Westpac, Devondale and RSL amongst others.

Prior to joining DDB Melbourne, Spiller held the role of CCO at Fallon USA, moving to Minneapolis in June 2009. Before Fallon, he was regional creative director of Publicis Mojo Australia and New Zealand.
Florence Wong, Managing Partner at PHD Hong Kong.jpgContinuing to expand its senior management team in line with fresh business growth, PHD Hong Kong has appointed Florence Wong as Managing Partner. A results-driven leader, Wong will ensure the agency continues to build on its end-to-end solutions offering for its clients and remains at the forefront of innovation in Hong Kong's communications landscape.
 
Wong (pictured) joins PHD after two years at New Media Group, and four years at ZenithOptimedia Hong Kong as Managing Director. Her comprehensive experience covers a range of different categories, with particular focus on technology and travel, having developed valuable skills in digital and data marketing.
 
"The marketing world continues to change at an unprecedented rate, making it's an exciting time to be joining PHD, an agency at the forefront of innovation in the communications space," said Wong. "Given the rapid pace of change today, it's important that we, as agencies, future-proof our clients for tomorrow. I'm delighted to be joining a team who relentlessly raises the bar for its clients and the industry by keeping a pulse on the change and ensuring all of its partners are well-prepared for what's to come."
Bajaj.jpgEvery year, around this time, a plethora of brands ride on invoking patriotism as August 15 nears. Many of them are about how and what to celebrate on this day of national pride and importance for every Indian.
 
Amidst all this advertising clutter, Bajaj Avenger's new Independence Day digital film touches on a highly relevant issue that concerns all of us - our indiscriminate use of plastic.

Mullen Lintas Mumbai, has consciously steered away from clichéd content seen around 15th August. Last year the brand had shown us a glimpse of a utopian India - where women of the nation are truly free and liberated.

bestadjob-July-2018.jpgA joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

VIEW JOBS

EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE



Damon Stapleton: Do you speak creativity?

Screen Shot 2018-08-13 at 7.31.40 am.jpgAn older piece taken from the archives of damonsbrain - a blog written by Damon Stapleton, chief creative officer of DDB New Zealand

"I never made one of my discoveries through the process of rational thinking." - Albert Einstein

Doing stand-up in Poland. This is a phrase that we used to say at an agency I use to work at many years ago. It referred to a bad meeting with a client that involved a creative presentation.

It would feel like you were in the middle of Warsaw in a comedy club trying to do your routine. The only problem was nobody understood what you were saying because nobody in the audience spoke English.
Kelloggs.jpgKellogg's Southeast Asia launched a heart-warming social experiment to celebrate hard-working moms and their kids' appreciation for them, for Mothers' Day in Thailand on Sunday 12th August. The video has already garnered some 1.3 million Facebook views via the Kellogg's Thailand page and KOL's.

Edward Gunn.jpgBBDO India has appointed Edward Gunn as Head of Planning, Mumbai - a position that will see him working closely with CMOs, brand managers, HR and corporate communication chiefs of the agency's leading multinational and national accounts like P&G, Visa, Mars, Idea Cellular, Crompton, Racold, Glenmark and Vakrangee. 

Gunn (pictured) comes to BBDO India via DDB Mudra and Colenso BBDO.
 
Gunn is a psychology major with planning running in his blood. He started out at an independent agency in New Zealand and then worked for many years in one of the world's best strategic creative agencies (Colenso BBDO). After which he ran his own creative agency for a couple of years.
Spikes Asia logo.jpgSpikes Asia, the Asian Pacific Festival of Creativity returns to Singapore to celebrate the best creative communications from across the region. This year, 95 jury members from 18 countries will convene to champion outstandingly brave and culture-defining work and the Jury is composed of more female leaders than ever before: 49%.
Modern India.jpgWe all remember the freedom fighters who gave their lives to bring us the freedom we enjoy. But what happened after we became an Independent nation? How did we transform ourselves from a third world poverty stricken country to an Asian superpower? It was all because of the vision and foundation laid by a few Indians, who took upon themselves to build a glorious nation. These people devoted their lives and worked day and night, far away from the limelight, to turn India into a modern nation that is now revered across the world. But do we remember these builders of modern India?

Screen Shot 2018-08-14 at 7.47.41 am.jpg
Today's big sexy world is confusing and challenging, resulting in endless questions and making intimate conversations around sex more complicated than ever. Knowing that social norms in today's sexual landscape are shifting, Trojan Brand Condoms has launched a new campaign reintroducing Trojan Man as the ultimate guide to these changing times.


Kwitonda Mugeni baby 4 (2).jpgLondon International Awards (LIA), an international Awards Show that believes in creative excellence and perpetuating the spirit of global creativity, has today announced it is partnering with McCann Health, one of the world's most creatively awarded global health communications networks, to boost the promotion of its Gorilla Doctors creative competition.

The Gorilla Doctors are dedicated to conserving Wild Mountain and Eastern Lowland gorillas through life-saving veterinary medicine and a One Health approach. This international team of veterinarians is the only group providing these critically endangered animals with direct, hands-on care in the wild.
Sung Lin Gun.jpgTBWA\Asia has hired Sung Lin Gun (pictured) as regional head of post-production for their newly launched network production company, BOLT.

"From day one, BOLT will be a robust, dynamic production powerhouse, serving the rapidly growing content needs of TBWA clients and offices across the region, " said Ian Pearman, president TBWA\Asia.

"BOLT will offer the full stack of production services, from origination to post production, and will incorporate the open-source commissioning platform - Flare Studios - we launched in Asia this year which provides TBWA teams and clients with direct access to 16,000 makers.

"With the explosion in programmatic media and the opportunity of highly tailored creativity it brings, we believe there is a massive opportunity for post-production to not just finish but to originate high quality assets for clients at ever lower cost, and that requires a new level of skill, experience and ambition. Which is why we are so pleased Lin Gun is joining us."
Starhub.jpgIn May 2018, StarHub was ranked No.1 in Singapore for its mobile speeds by the OpenSignal Speed Awards. To announce its status as Singapore's fastest unlimited network, StarHub has brought together six of the world's fastest individuals to form 'The World's Fastest Band' for a new integrated campaign created in partnership with BLKJ Singapore.

'The World's Fastest Band' is made up of 6 extraordinary individuals, each of whom are the world's fastest at performing various actions, from head-smashing to bum skipping. It includes 4 Guinness World Record holders, a former MMA fighter and the creator of 2018's most viral dance move: 'The Floss'.

Land Rover.jpgSpark44 takes us on a journey to Maneybhanjang, 'the place where all roads meet' deep in the Himalayas, and discovers why this remote village in the sky is known as the Land of Land Rovers.

Screen Shot 2018-08-10 at 3.58.16 PM.jpgFINCH has signed director Paola Morabito for representation across the Asia Pacific region.

Morabito, who combines stunning pictures with emotional stories has worked on campaigns with some of the world's greatest athletes like Serena Williams, Li Na, the Australian Netball and Cricket teams and for clients including Nike, Berlei, ANZ, Vodafone, Westpac, Blue Apron and Samsung.

Morabito has a gift for bringing complex and authentic performances to the screen in a way that is more than just beautiful pictures. She tells a story in every frame.
Sundeep_Gohil_KPMG.jpgKPMG Australia has hired Sudeep Gohil. He will play two key roles: working as part of Customer, Brand and Marketing Advisory (CBMA) business helping clients with brand strategy; and working with the firm, providing strategic guidance to KPMG's own brand and market positioning.

Gohil joins KPMG Australia from Publicis Worldwide India where he held the role of managing partner and chief strategy officer. Prior to Publicis Gohil was group strategy director at 72andSunny and LA.

Sudeep has established himself as a strategic leader within the global brand and advertising industry, with two decades in leadership roles at some of the world's top agencies including BBH, Wieden + Kennedy, Droga5, 72andSunny LA and Publicis Worldwide India. He has blended agency management with client work, supporting business transformation and shaping brand strategy for many of the world's most recognised organisations including Netflix, Nike, Coca-Cola, and UNICEF.
Deal_1.jpgA special campaign video in India is touching the hearts of 1.3 billion people. This video set several new records since its release on YouTube. In particular, it became the most-viewed campaign video in India, reaching 215 million views in less than two months. In other words, 1 out of 6 people in India ­­- a nation with the world's second-largest population - watched this video.

Clorox Social Post.jpgFCB has announced that the network's Kuala Lumpur office has been named Clorox's social media agency for Malaysia and Singapore, following a competitive review. This regional partnership will serve to deepen the CPG leader's relationship with the FCB global network, which began in 2016.

"We are thrilled to have been chosen as Clorox's social media marketing partner for these important South East Asian markets and look forward to helping grow its business and brand together here," said Shaun Tay, co-owner & chief executive officer of the FCB Group Malaysia.
 
"In our search for an agency partner, FCB impressed us with its dual function as a strong regional hub, offering both local scale and global reach," said Paulo Lao, Clorox's Marketing Director for South East Asia. "We are excited to collaborate with FCB Kuala Lumpur to maximize our brand in the South East Asian market."

PUMA appoints Y&R for creative duties in China

PUMA LOGO.pngLeading German sportswear manufacturer PUMA has appointed Y&R for creative duties for its fast-growing business in China.

Y&R China won the business via competitive tender, which will see the agency overseeing PUMA's brand strategy in China, handling creative solutions, focusing on digital and social activation.

Covering PUMA's full product range, across sports style and performance wear, Y&R's scope will also see the agency handling celebrity campaigns and collaboration projects for the sportswear giant.
Get second life.jpgApproximately 5 lakh people across the nation die each year due to lack of organ donation as there is a huge demand-supply gap between the number of transplants awaited and the organs available. The need for pledging organs has never been greater to step forward and save the lives of people languishing due to organ failure.

Tramaine Teo.jpgDigitas has appointed Tramaine Teo as Social Media Director for South East Asia. The appointment comes as Digitas looks to strengthen its Social Practice across South East Asia.

Digitas is growing their social capabilities out of Singapore which will provide robust social services spanning across Analytics, Social Business Consulting, Data-powered Content, Social-led innovation and Media Capabilities. The practice will address the increasing need from brands to drive more data-powered social programs, offer models that allow for agile go-to-market solutions and unlock the full potential of social to ensure it drives business impact.
Swiggy.jpgOn the occasion of Swiggy's 4th anniversary Dentsu Webchutney India has launched a heartwarming film to pay an ode to Swiggy's 'Hunger Saviours'. It highlights moments from a day in the life of Swiggy delivery partners, delightfully capturing their spirit in keeping consumers hunger-free, come what may.

VIEW THE SPOT (in Hindi)
DailyEmail.jpgMake sure you don't miss any of the creative news on Campaign Brief Asia by getting the FREE daily news email.

Just put your email address in the "GET FREE DAILY NEWSLETTER - SUBSCRIBE FREE NOW" near the top right of the Campaign Brief Asia home page and each day you will receive one email around 1pm (Singapore time) highlighting all the days creative news and awards coverage. It's a simple 30 second process that will keep you in touch.

LIA extends entry deadline to Mon, August 13

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, August 13.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Lars Bjorge.jpgWARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results.

Now in its third year, this case study competition examines the insight, strategy and analytics that power effective media investment. All jury panels are made-up of senior industry executives from both the client-side and agency-side.

Lars Bjørge - EVP, Head of Acquisition, TBWA\Asia (pictured) has been selected for the Best Use of Data jury.

The Best Use of Data category recognises the role of data in an effective communications strategy and will be led by Nicole Kane, global media director, McDonald's who oversees the company's global partnerships, strategy, and agency relationships.
Carlsberg.jpgCarlsberg Hong Kong has released its latest campaign, focused on a single-minded offering which brought successful results to the entire portfolio - the new product Carlsberg Smooth Draught and the original green label as well. 

Carlsberg Marketing Director Kelvin Cheng said, "The campaign proved that integrated marketing is important to target the multiple streams of segments with varied channel consumptions. It takes a meticulous planning of the client-agency team in the entire process, from sales channel messaging, to above the line to social media planning."

VIEW SPOT ONE (in Chinese)
business ads wold articles new ads business wold opportunities finance ads wold deposit money ads making wold art loan ads wold deposits make ads your wold home good income ads outcome wold issue medicine ads wold drugs market ads money wold trends self ads roof wold repairing market ads wold online security ads wold tips skin ads wold tools wedding ads wold jewellery newspaper ads for wold magazine geo ads wold places business ads wold design Car ads and wold Jips production ads wold business ladies ads cosmetics wold sector sport ads and wold fat burn vat ads insurance wold price fitness ads wold program furniture ads at wold home which ads insurance wold firms new ads devoloping wold technology healthy ads wold nutrition dress ads wold up company ads wold income insurance ads and wold life dream ads wold home create ads new wold business individual ads loan wold form cooking ads wold ingredients which ads firms wold is good choosing ads most wold efficient business comment ads on wold goods technology ads wold business secret ads of wold business company ads wold redirects credits ads in wold business guide ads for wold business cheap ads insurance wold tips selling ads wold abroad protein ads wold diets improve ads your wold home security ads wold importance

CAMPAIGN BRIEF G Sponsors

CAMPAIGN BRIEF S Sponsors

CAMPAIGN BRIEF B Sponsors

Latest jobs

Retrieving latest jobs

About Campaign Brief Asia

A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

Latest comments

House rules for commenting

Here are the ground rules for posting comments on stories: This site is a moderated blog. Comments that are seen to be more abusive than witty and/or constructive will not be posted. Obviously, we do not allow 'hate speech' or comments that are seen as a personal attack, defamatory, degrading or prejudicial to an individual or company. Overly abusive language also adds nothing to any discussion and will not be published. On occasions we will be asking people to contribute work, opinions and views on various topics - you are free to disagree, so long as you observe the above rules and remain constructive.

Current issue

CB-COVER-JUNE-2018-2.jpg