Look Right, Look Left (1).jpgGreat radio campaign out of Clemenger BBDO Wellington.

Since 2012, 218 vehicles have collided with trains in New Zealand, with countless more near misses. Of these, 72% involved males, with the majority between 40-59 years of age. Ironically, a significant number of these crashes occurred within close proximity of a person's home. Meaning they're on familiar roads, in familiar environments, and unfortunately, result in all-too familiar outcomes.

It only takes one failed glance for things to turn bad. So to remind tough rural males of the dangers close to home, Clemenger BBDO, KiwiRail, TrackSAFE NZ and regional New Zealand councils have leveraged some famous people, their infamous moments, and the unfortunate situations they found themselves in just because they didn't look right then left.

PLAY THE THAT TIME JOHN KEY DIDN'T SPOT
PLAY THE THAT TIME HOPOATE DIDN'T SPOT
PLAY THE THAT TIME KIM DOTCOM DIDN'T SPOT
PLAY THE THAT TIME JORDIE BARRETT DIDN'T SPOT
PLAY THE THAT TIME PROFESSOR JOHN BURROWS DIDN'T SPOT
PLAY THE THAT TIME TEAM NEW ZEALAND DIDN'T SPOT
PLAY THE THAT TIME BRENDON MCCULLUM DIDN'T SPOT
Giri Jadhav_Ogilvy.jpgOgilvy has made key appointments to its capability leadership team in the Asia-Pacific region as a next step in the agency's transformation journey.
 
While Ogilvy operates now as a fully integrated business centered around client needs, developing and nurturing key specialist skills is the role of Capability Leaders.

These leaders have the modern marketing skills to meet the changing needs of clients, and demonstrate the depth and breadth of the expertise that exemplifies the new Ogilvy.

"Today, brands are facing unprecedented change and we must continue to evolve to meet their needs", said Kent Wertime, Co-Chief Executive, Ogilvy Asia.  "This core group of leaders reflects the diversity of Ogilvy's offering and expertise, which is brought together holistically as innovative, integrated solutions that build our clients' brands."
Mobiistar.jpgDentsu Impact has rolled out a launch campaign for Mobiistar X1 Notch. Operating in a competitive price band, X1 Notch boasts category best features at a price that no one can imagine. Mobiistar X1 Notch gives you a 13MP front and rear camera powered by AI with a Gradient Shine Body. A proposition that is 'more' in a category where one must always pay more to get more.

Annette Male.jpgThe newly created WPP agency Wunderman Thompson has appointed Annette Male as Chief Executive Officer for APAC, effective March 4, 2019. Male will report to Global CEO Mel Edwards and will be based in Singapore.

J Walter Thompson APAC CEO John Gutteridge is moving back to Australia to the newly created role of Chief Executive Officer for Wunderman Thompson Australia/NZ. Caspar Schlickum, APAC CEO at Wunderman, will stay on board during the transition and has decided to pursue another opportunity in the industry in the APAC region.

As a 20-year industry veteran, Male (pictured) has built a reputation for inspiring growth for clients.

Male serves as the APAC CEO at Digitas until March 1, 2019, where she is responsible for the China, India, Australia, Hong Kong, Singapore and Malaysian markets.

At Digitas, Male has helped the agency win Agency of the Year twice in Australia and Singapore, as well as drive double-digit growth year over year the last four years. Before Digitas, Male was the Deputy Managing Director at integrated agency Kitcatt Nohr, which is part of the Digitas family. She started her career at Mars and has also held roles at CHI & Partners, Tequila London and TBWA\GGT.
FunFoods.jpgFunFoods by Dr. Oetker has launched a digital campaign titled #Nothing LikeHomemade based on an everyday insight that children prefer 'Bahar Ka Khana' over 'Ghar Ka Khana'. The video went live on FunFoods' social media pages recently and has reached over 10 million people and been shared over 6000 times.

Conceptualised and developed jointly by Dr. Oetker and Publicis India, the video is available for viewing on the brand's Facebook page.

New York Festivals 2019.jpgNew York Festivals Advertising Awards reveals the 2019 Grand Jury: 50 jury members from Asia
 
New York Festivals International Advertising Awards has announced its world class Grand Jury. To date, NYF's powerhouse 400+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries. Representing Asia on the jury are 65 of the regions finest creatives, including:
Andy F-NZ.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's Bestads judge is Andy Fackrell, an independent creative director, writer and art director, based in Sydney and Amsterdam.

BEST TV
My pick is a timely dose of empathy from McDonald's. When your mouth's like a fur boot, Maccas beats all cures.
A decent budget for a New Year Day tactical spot; the eye patch was a nice touch at the end. READ ON...
Amir Kassaei, creatief directeur DDB.jpgCampaign Brief can reveal that after nine years as global chief creative officer of DDB Worldwide, Amir Kassaei is stepping down to focus his time and efforts on the customized global agency C14TORCE - owned by DDB - for the car brand SEAT.

Says Kassaei on his LinkedIn profile: "It was an amazing journey but I will not miss advertising, advertising will miss me."

Prior to joining DDB Germany in 2003 Kassaei was ECD on Mercedes-Benz and Smart International at Springer & Jacoby Germany from 1997 to 2003.

Always a man of strong opinions, Kassaei caused a storm at Cannes in 2012 after this video interview with Campaign Brief went online, accusing some Cannes 2012 jurors of bias - claiming that judges of certain global holding groups had been ordered to vote for work from their respective groups.
Gillette-best in men.jpg
By Sean Boyle, the host of the podcast A Pint With Seaniebee. Six years ago, he was the global head of strategy for Gillette based at BBDO New York.


It is with a tinge of jealousy I write this.
I arose this morning in Dublin to the new "woke" Gillette ad blowing the bloody doors off the Internet with its "right-on-ness". 
It's very good.
I wish I'd made it.
I congratulate the agency and especially the clients at P&G who green-lit it.

That said, I sadly worry that it won't become the pioneering new direction that Gillette so badly needs.

Here's why.
Screen Shot 2019-01-16 at 6.35.34 am.jpgThirty years after first introducing the tagline "The Best A Man Can Get," Gillette is taking a fresh look at what it means to be "the best" and how we continue to portray those ideals in a modern way. Because in a world where the actions of the few can taint the reputation of the many, we know there's work to be done - together.

The program-leading short film, entitled "We Believe," was developed by Gillette's global advertising agency of record Grey New York and directed by acclaimed director Kim Gehrig, through production company Somesuch.

The film showcases Gillette's POV of how people can work together to set the right example for the next generation of men and take positive actions that change the culture of "toxic masculinity."

YDMTH_FCBBKK01.jpgYDM Thailand, a leading service provider of digital marketing solution in Southeast Asia intends to acquire FCB Bangkok to strengthen the organization in order to become a "One-Stop Service" marketing service provider for both online and offline marketing and to meet the needs of customers in every industry completely.  

"The goal of inviting FCB Bangkok as part of YDM Thailand is to strengthen the organization under the vision, "Drive.Connect.Grow" by joining digital-marketing knowledge which the company's expertise with the creative experience and knowledge of branding strategies of FCB Bangkok which will assist customers step into growth in the digital age and able to meet various all-around needs. FCB Bangkok has expertise in branding communication, communication strategies, advertising campaign management and professional production and is also an organization with full-fledged team with a strong knowledge base. Therefore, we believe that this collaboration will lead to mutual exchanges and learning in order to increase marketing competitiveness which will benefit towards customers and brands as well," Tanapon Subsomboon, CEO of YDM Thailand (pictured above left) said.
Hans Lopez-Vito.jpgBBDO Greater China has promoted Hans Lopez-Vito, formerly Chief Strategy Officer, to the position of Chief Operations Officer.  
 
For the past 10 years, Lopez-Vito (pictured) led BBDO's strategy teams in Shanghai and across Greater China offices in providing the kind of thought leadership BBDO has been known for. Over the years, Hans spearheaded numerous global strategy initiatives and helped propel the agency to the top leagues locally as well as internationally. In this time, he had won many strategy and/or effectiveness awards including China Effies, APAC Effies, and the WARC Asian Strategy Prize.
 
In his new role, Lopez-Vito is tasked with helping the CEO architect agency transformation, reinforce global client relationships as well as assisting with operational matters. He will continue to oversee BBDO's planning teams across Greater China.
HOJ 3 (Diana + Nikhil) copy.jpgThe APAC Effie Awards has named Geometry's Diana Cawley and Johnson and Johnson's Nikhil Tivary as Heads of Jury for the APAC Effie Awards 2019.
 
Cawley is the Chief Executive Officer of Asia Pacific for Geometry Global. She joined Geometry in 2016, and is based in Shanghai, China. Cawley relocated to Asia in 2012 to take on the role of Global Head of Retail for Cheil Worldwide and thereafter had a stint with BBDO Worldwide as Managing Director for Shanghai.
Dutch MasterJuices.jpgPonds body builder.jpgAgencies in six Asia Pacific countries have 35 pieces of work on the early entry shortlist for The One Show 2019 global awards.

Singapore leads the way in the region with 16 shortlisted entries, all from Ogilvy Singapore (12 on behalf of Philips Electronics "Dutch MasterJuices" and four for Ponds "Bodybuilder"). Philips Electronics "Dutch MasterJuices" was created by Ogilvy Singapore in collaboration with their Amsterdam and London offices.

China has five shortlisted entries, including three from McCann Health Shanghai for Glaxo Smith Kline "A Warning for the Future". 

Philippines has four entries on The One Show shortlist: two from GIGIL Manila (one each for Levi's "Studs" and KonsultaMD "Dr. Internet") and two from McCann Worldgroup Philippines, Taguig for Fully Booked (one each for "Lives-Moe and "Lives-Ed").
PTN_babychanco_release01.jpgOne year old Babychanco, famous for her voluminous and bountiful hair, just made her advertising debut in Pantene's latest film -The Hairy Tale.

The campaign, created by Grey Tokyo, encourages viewers to embrace their individuality and differences. babychanco, a Japanese baby girl, rose to fame when her mother started posting pictures of her on Instagram at the age of 4 months. Within seven months Babychanco garnered over 370,000 followers on Instagram and was featured across TV and online media in Japan. As her story started to spread globally, Babychanco caught the eye of Alex Keith, Global President for P&G Beauty, when an article in the U.S. weekly magazine 'People'- introduced her with "Get this kid a Pantene ad!" - and so that's exactly what the team decided to do.

Tattoo.jpgTiger Beer, Malaysia's No. 1 Beer is urging consumers to 'Uncage New Beginnings' this Chinese New Year with the help of Ogilvy Malaysia. At the core of the campaign is a new film, which marks a distinctively different direction for the brand.

Sudish Balan.jpgEntering the Indian smartphone market last year, Mobiistar, a Vietnamese smartphone brand, has roped in Tonic Worldwide as its digital creative agency, post a multi-agency pitch.

Having over 1000 service centres pan India providing top-quality customer experience, Mobiistar aims to be one of the leading handset brands in the sub 10k segment.

The account will be handled out of Tonic's Delhi office and the team will be managing the digital strategy, social media and ORM duties.

Aniruddha Deb, CMO, Mobiistar, said, "We are happy to partner with Tonic Worldwide for the digital marketing mandate. It's going to be an exciting partnership with Tonic as they are aligned with our vision for the brand and business. We are really connected with the ideas, the enthusiasm and the vibrant energy that the Tonic team brought to the table during the pitch process and we look forward to our partnership."
AAA + Isobar photo[1]-min.jpgAAA, a data consulting and CRM (Customer Relationship Marketing) agency, part of the Dentsu Aegis Network, will integrate with digital marketing agency Isobar Taiwan. This will strengthen Isobar's end-to-end, consult to delivery offering with data and insights at the centre, to inspire creativity and business solutions in Taiwan. The delivery is enabled by Isobar's multi-disciplinary approach, connecting creative, media, technology, omnichannel commerce, and transformation consulting. Scott Hsia, AAA General Manager, will become General Manager of the data and CRM department of Isobar Taiwan and will report to Isobar Taiwan CEO Gary Chi.

D&AD unveils visual identity for festival 2019

DANDAD_OOH.jpgThe visual identity for D&AD Festival 2019 has been revealed today. D&AD Festival, where craft, creativity and culture collide, returns 21-23 May 2019 to The Old Truman Brewery, London - the UK's largest event for global creative talent.

The chosen theme for this year's Festival is 'Shaping the Future', echoing D&AD's position as an organisation on a mission to drive the creative industries forward.

This theme is reflected in this year's identity, designed by Village Green, which looks at the dynamic interchange between 2-D and 3-D elements inspired by D&AD's brand and the creative industries. To highlight the connection between the disciplines celebrated at the Festival, the identity uses experimental graphic forms and motifs that 'reshape' in dynamic and unexpected ways.
Alliance_photo copy.jpgThe three independent agency groups - Serviceplan, Hakuhodo and Unlimited - have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. This unprecedented cooperation is designed to offer existing clients and prospects a global presence based on regional expertise.

Serviceplan Group has announced the formation of a global alliance with Japanese agency group Hakuhodo (headquartered in Tokyo, Japan) and Unlimited (headquartered in London, UK). This global alliance will mean that the Serviceplan, Hakuhodo and the Unlimited Group alliance can respond to the increasing need for fully integrated communication services in the UK, Japan and South East Asia. Furthermore, the alliance will add further locations in Asia to the Serviceplan Group in Japan, Singapore, Thailand, the Philippines, Indonesia and Vietnam, in addition to the Serviceplan Group's own locations in China (Shanghai and Beijing) and Malaysia.
Sonal and Reed.jpgOgilvy has announced a new creative leadership team in the Asia Pacific region with Reed Collins and Sonal Dabral to lead the agency's creative efforts throughout Asia Pacific, with Collins (pictured right) continuing his focus on North Asia while Dabral (left) will take on the role of leading the agency's South East and South Asia offices.

Eugene Cheong, who has served as Ogilvy's Chief Creative Officer in Asia Pacific for the past decade, will be transitioning to a new role that is being finalized in joint conversations with Ogilvy and WPP. 
MullenLowe Thailand.jpgThailand's Cultural Ministry and Prime Minister has recognised the Mother's Day campaign film by Krungsri First Choice and MullenLowe Thailand as 'Best video clip of the year' in the Creative Culture Awards 2018.

Mother's Day is widely celebrated in Thailand, and much like the Super Bowl, is a stage for brands to leverage the buzz and get noticed by creating great brand campaigns.
Yamashita1.jpgSony A7R III cameras capture stunning images, but being in the right location also matters. Sling Ng and Zaim Rosli, two talented directors, set about to create a film that would be not only compelling, but also beautiful.

Nick Handel - MRM APAC.jpgMRM//McCann Singapore has promoted Nick Handel to Regional Managing Director, MRM//McCann, Asia Pacific.

Handel (pictured) has been with McCann Worldgroup for nearly a decade, first as Managing Director of MRM//McCann Singapore and then as CEO of McCann Worldgroup, Singapore. Under his leadership, the Singapore office has achieved notable growth and industry recognition, including being named Singapore's Digital Agency of the Year at the Campaign Asia-Pacific Awards, Singapore's CRM Agency of the Year at the Marketing Magazine Agency of the Year Awards and Southeast Asia's Integrated Agency of the Year at the Campaign Asia-Pacific Awards. Prior to joining McCann Worldgroup, he was Regional Director of Digital for Leo Burnett Asia Pacific.

"With APAC digital spend projected to grow by 17% this year, and with unprecedented demand for our core competencies of creativity, data and technology, we enter 2019 confident of being able to fulfil our mission of being Asia's leading customer relationship agency, by helping brands grow meaningful relationships with people", said Handel.
Karen Soo 2.jpgReprise has announced two key appointments to their leadership team in the Asia-Pacific region. Karen Soo has been appointed to the position of head of Reprise Singapore, and Ritika Gupta to the newly created position of e-Commerce director Reprise APAC.
 
With more than 12 year industry experience across multiple agencies including Starcom, Mindshare, ZenithOptimedia and most recently OMD where she led the Singapore digital offering for more than 5 years; Soo (pictured left) is a celebrated multi-award winning digital leader with extensive Asia-Pacific client experience.
 
David Haddad, CEO IPG Mediabrands Singapore commented, "Reprise Singapore has grown notably in size, capability and strength in the last year. Karen's appointment as the head of Reprise Singapore, is reflective of that momentum. We now have a highly regarded client focused leader backed by a team of passionate digital experts across search, social, content, technology, performance and user experience."
Regan Baillie.jpgMediaCom Singapore has appointed  Regan Baillie as Chief Business Development and Marketing Officer APAC, formally Chief Digital Officer at GroupM Singapore.

A familiar figure to many within MediaCom, Baillie (pictured) began her journey with GroupM in 2015 as Managing Director of Xaxis & [m]Platform and has since risen to become an established member within the group. Previously and most recently as Chief Digital Officer at GroupM Singapore, she led digital, data and platforms across Xaxis & [m]Platform and also drove the digital development of GroupM Singapore to ensure its position as the industry leader.

With an impressive career spanning more than 20 years, Baillie began her career as a media planner/ buyer before moving into digital media and then business development & commercial management roles throughout Singapore and London.

Moving forward, Baillie's focus will be to develop a stronger culture of prospecting, lead major pitches and support market growth opportunities. Baillie will also partner with Bebhinn Carey, recently promoted Communications Director APAC, to elevate MediaCom's profile and positioning internally and externally.

Publicis India wins Netmeds.com's creative work

Suraj Pombra.jpgLeading online pharmacy, Netmeds.com has appointed Publicis India to manage its creative duties. The agency was shortlisted after a multi-agency pitch and was chosen for presenting a sharp consumer-focused communication plan that was in sync with what the brand had envisioned for the Indian market.
 
The account will be managed by the Mumbai office of Publicis India.
 
Pradeep Dadha, Founder & CEO of Netmeds.com said, "For us at Netmeds.com, the health of the nation is a priority, and we are working towards ensuring that every Indian has access to affordable and good quality medicines, no matter which part of the country they are in. We believe that our association with Publicis India is key step towards helping us reach that goal with the right communication. With Netmeds Cup at the offing, we have started 2019 on high note and will continue to create new milestones with our creative collaboration with Publicis India."
Aricio Fortes_BBDO Shanghai.jpgBBDO Greater China has appointed Aricio Fortes as Co-Chief Creative Officer of its Shanghai office, partnering with Awoo Lai current Chief Creative Officer, and reporting to Wai Foong Leong - BBDO Greater China's Creative Chairman.  
 
Fortes (pictured) has won 44 Cannes Lions to date and has worked with major advertisers such as McDonald's, Walmart, Johnson & Johnson, AB-Inbev, Procter & Gamble, Coca Cola, Philips, Unilever, Nestlé, Itaú Bank, Kimberly-Clark, IBM, Mattel and Heinz, among others.

Fortes was part of the Cannes Lions Agency of The Year team in 2009 while at DM9DDB in Brazil.
 
In 2015, he was the creative leader of Ogilvy Brazil, when the agency was the 3rd most awarded agency at Cannes Lions and the world most awarded agency in the Cannes Lions Activation category. In 2017, Fortes was the 3rd most awarded creative leader in Latin America according to El Ojo ranking. He has also sat on juries at Cannes Lions, One Show, D&AD and the New York Festivals.
PR - Mullen Lintas names Vikas Mehta CEO.jpgMullen Lintas has appointed Vikas Mehta as its CEO. He takes on this role from Virat Tandon, who was recently elevated to the position of Group CEO, MullenLowe Lintas Group.

Tandon said, "Mullen Lintas has very quickly earned the reputation of being a high achieving agency. There couldn't be a better person than Vikas to lead the agency into its next phase of growth. He brings with him a hunger to build the agency of the future and has the skills needed to do so. His experience as an omni-channel practitioner will give an edge to the solutions that the agency develops. I am sure that under his leadership, Mullen Lintas will only up its challenger game".

In a career spanning nearly two decades, Mehta (pictured) has spent over twelve years with the global MullenLowe Group, working in multiple countries across the Asia-Pacific region. Having moved to India in 2013, he has played several roles at MullenLowe Lintas Group including Group CMO, Head of Digital and President - Group Marketing Services. His last assignment was to set up the omni-channel creative agency, PointNine Lintas, which he ran as CEO until its merger with Lowe Lintas, announced last week.
ADFEST UNVEILS ITS FIRST SPEAKERS.jpgAdFest has unveiled its first speakers of 2019 featuring provocative creative thinkers from Dentsu Webchutney (Gurgaon), VANDAL (Sydney), The Royals (Sydney), The Brand Agency (Perth), McCann Worldgroup (New York), and Contagious (London).

AdFest 2019 takes place at PEACH, Royal Cliff Hotels Group, Pattaya, Thailand and its program is divided across two streams: Craft@ADFEST on 20th - 21st March, and Creative@ADFEST on 22nd - 23rd March. Craft@ADFEST will dive deep into the latest production, digital, content and technology trends, while Creative@ADFEST is all about creativity - the DNA of AdFest.
Edmund Choe.jpgDentsu Aegis Network has appointed Edmund Choe as Chief Creative Officer of Dentsu Aegis Network Vietnam and Dentsu One Vietnam, effective immediately. T

he creation of this new role and Choe's appointment are part of the network's commitment to continually upgrade its creative capabilities, and further strengthen the award-winning creative agency's reputation in the region.

Based in Vietnam, Choe (pictured) will play an integral role in elevating Dentsu Aegis Network and Dentsu One Vietnam's creative profiles, leading a team to produce innovative creative solutions for brands and businesses.

Choe brings with him over 30 years of experience, with his legacy beginning at Saatchi & Saatchi Asia where he has held creative leadership roles in Singapore, Malaysia and Indonesia. In 2008, Choe was given the CCO role for Greater China, overseeing offices in Beijing, Shanghai, Guangzhou and Hong Kong. In the same year, he was made a member of the Saatchi & Saatchi Worldwide Creative Board.
dscf1466-2.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"We don't see things as they are, we see them as we are" - Anais Nin

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral."

Perception. In advertising, it is often aimed or focussed at the client or the project we are working on. We are always looking outward. It is very seldom that we have a clear point of view about ourselves. I remember once being told by a friend the main reason ad agencies make such bad ads about themselves is because an eye finds it very difficult to look at itself.
youmicho.jpgPublicis Groupe has announced the launch of a strategic partnership with CJ ENM, Asia's leading entertainment and merchandising company. Under the co-business brand named 'CONTACT', both parties will expand their branded entertainment and content businesses globally.

YouMi Cho, CEO of Publicis Groupe Korea, (pictured) said, "The IP/Content industry is consistently growing year on year for a good reason - branded entertainment and content provide an influential platform for brands to organically engage consumers who are also fans of popular culture. By partnering with the top K-content provider in Korea, our clients will have access to some of the best IPs including MAMA festival, and as well as commerce platforms to drive sales."

Publicis Groupe will be responsible for the global sponsored content creation and sponsorship operations for CJ ENM across Asia Pacific including Greater China. The product offering includes localized content development of CJ ENM-owned IPs, sponsorship product exposure, and integrated marketing solutions for content sponsorship, branded concerts.
Binodan Sarma.jpgDentsu Impact has appointed Binodan Sarma as Vice President, Dentsu Impact Digital. The appointment will strengthen digital and content marketing capabilities of the agency. Binodan will report to Amit Wadhwa, President, Dentsu Impact.
 
Binodan (pictured) comes with over twelve years of digital and data driven marketing experience across a wide range of businesses in India and other geographies. His previous stints have been with Cheil Worldwide, Lumata Digital and Wunderman International. He has been part of multiple projects involving digital transformation and building content marketing excellence for companies across verticals. In his last stint at Cheil, Binodan managed and led award-winning digital and content marketing effort for Samsung India Electronics.
 
Binodan said, "Digital has evolved not just as a marketing vertical but has also become a touchstone to measure the success of the brand's marketing efforts. Marketers have acknowledged this evolution by bringing in this transformation across their business line up. They expect the same sync from the partners and agencies they work with. Dentsu Impact has been quick to address this need by strengthening their digital teams and investing in set ups for content marketing. I am looking forward to this exciting journey with Dentsu Impact and the overall network."
Fachri Badry Leverate.jpgFrieslandCampina, one of the five largest dairy companies in the world, has assigned Leverate Media Asia as the digital and creative agency for its subsidiary company, Frisian Flag Indonesia. Leverate successfully delivered unique creative ideas based on customer insights that will strengthen the brand presence in the digital landscape in Indonesia. Furthermore, Leverate
has been chosen due to their European background and strong understanding of the challenge to communicate dairy products in a "developing milk consuming country" - such as Indonesia.

Leverate Media will be in charge for all creative digital creative assets and strategy for Ready to Drink (RTD) and Sweetened Condensed Milk (SCM) products of Frisian Flag Indonesia; as well as for their corporate communication plans in Southeast Asia's biggest economy. The scope of work covers digital activation campaigns, website development, and social media management for all brands.
LesterWunderman.jpegLester Wunderman, chairman emeritus and founder of Wunderman, the original and largest direct marketing advertising agency, passed away on January 9, 2019 in New York of natural causes. He was 98 years old.
 
A trailblazer in the advertising industry, Wunderman launched a new kind of advertising agency in 1958--one that focused on delivering sales for its clients. That agency concept caught on and led to the creation of today's trillion-dollar direct marketing industry. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape the interactive marketplace.
 
Wunderman is fondly remembered by Sue, whom he married in 1975, his son Marc and daughter Karen and three stepchildren, Patrick, James and Thomas. He is also remembered and revered by the thousands of people who work for the agency that bears his name. 
Effie_MCD_full.jpegEffie Worldwide is celebrating its 50th year as the leading global authority on marketing effectiveness.  The nonprofit's path forward builds on a strengthened mission which emphasizes Effie's role to lead, inspire and champion marketing effectiveness, serving as a resource to marketers at every stage of their career.  

To mark the anniversary, Effie's 5 for 50 Award has opened its global call for entries.  The award will recognize the five most consistently effective brands over the past 50 years who have made Effie history, remained relevant and continued to sustain business over time and into the future.  

Says Traci Alford, president & CEO of Effie Worldwid: "Our industry, our businesses and consumers' behaviors are changing very quickly.  Now more than ever, Effie has an integral role to play in helping marketers prepare for the course ahead by leading the difficult and pragmatic conversations that we all need to be having together as marketers, agencies and media providers.

Mike Chandler: Campaign Brief Hall of Fame

Chandler-CB-2004-Hall-of-Fame.jpgLegendary typographer and art director, the late Mike Chandler, was inducted into the Campaign Brief Hall of Fame in 2004. In Campaign Brief's The Work 04 annual of that year fellow Hall of Famer Lionel Hunt paid tribute to a master:

The first time ever I saw his face.

The first time I clapped eyes on Mike Chandler was at Leo's Spaghetti Bar in Fitzroy Street, St Kilda in Melbourne.

This venerable institution was, as luck would have it, dead opposite The Campaign Palace so naturally we had to pay it a daily visit.

I was introduced to Mike by Ron Mather and we were all to have a fine lunch. "The usual please, three grilled flounder and three bottles of Nastro Azzuro". 'Nasties' we used to call them as they did have a tendency to make you a little aggressive with account people in the afternoon.
Chandler-Mike-88.jpgThe Australian ad industry will be saddened to hear of the passing of Australia's greatest typographer Mike Chandler, who has passed away late last week, aged 74. Chandler, who was inducted into the CB Hall of Fame in 2004, helped improve the work of every single great writer and art director in Australian advertising throughout the 70s, 80s and early 90s. Lionel Hunt, Australia's greatest ad man, pays tribute to his old friend.

Mike Chandler, typographer extraordinaire, has died suddenly at his home at Palm Beach in Sydney. He was 74.

After a successful career in London with creative agencies and Face, The Type Workshop he came out to Australia in the 70's where he met the love of his life, Barbi, who pre deceased him 2 years ago.

He started Face in Australia, and being as much an art director as a typographer, he made many an art director's ad look look much better than it had started out.
Adrian Sng.jpgMullenLowe Malaysia will change ownership following a management buyout in which Adrian S'ng, CEO of MullenLowe Malaysia (pictured) obtains full ownership of the business. Moving forward the agency will be known as MullenLowe S'ng & Partners Malaysia Sdn Bhd, effective immediately.

There will be no changes to the current staff of MullenLowe in Malaysia, who currently work with brands including Tesco, MarryBrown, Domino's, F&N, Iskandar Investment Berhad, Malaysia Airports Berhad among others.

Gavin Teoh and Nizfaraz Noor will lead the agency's brand teams with Eddy Nazarullah and Alvin Kor leading the creative department. The team at MullenLowe S'ng & Partners can look forward to a dynamic environment where the local management will make fast decisions based on the current needs of the market. The culture within the agency will remain the same, as a challenger brand, constantly striving to punch above its weight, to listen harder and fight smarter.
Ad Spend combine infographic.jpgDentsu Aegis Network's latest advertising spend forecast, based on data from 59 markets, predicts global growth will reach +3.8% in 2019, following +4.1% in 2018, taking total investment to USD625 billion. In Asia Pacific, there is a predicted +4.5% growth in 2019, following +4.6% in 2018, taking total investment to USD220 billion.

Geographically, Asia Pacific will be a major growth region, contributing 42% of the global increase. Comparatively, North America accounts for 30%, Western Europe accounts for 15% with Latin America at 10% and Central and Eastern Europe at 4%.

Lowe Lintas and PointNine Lintas merge in India

MullenLowe Lintas Group - L to R - Amer Jaleel Group Chairman & CCO with Virat Tandon Group CEO.jpgMullenLowe Lintas Group India has merged omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas. The merger combines the omni-channel expertise of PointNine Lintas with the creative strength of Lowe Lintas, to form one of the largest hyper-bundled (full-service) agencies of India. 

PointNine Lintas was set up in 2017, to create a new model that bundled a wide array of marketing disciplines under a unified omni-channel agency offering. Built as a beta (version 0.9), the agency has tested its model over the last one year on a large portfolio of clients such as Liberty General Insurance, Naturell, Product Of The Year (POTY), SoundLogic, Marriot International (earlier known as Starwood International) and Zespri, amongst others. The merger aims to seamlessly integrate the operating model and skills of PointNine Lintas to the large client base of Lowe Lintas.
Carvaan.jpgThere are over 10 million weddings in India every year. Increasing by 30% year on year & a lot of gifting happens during this season. The Womb, a premium advertising and innovations agency, identified this as an opportunity to position Saregama Carvaan as THE perfect gift.

It was important that the brand identified an existing gifting moment, rather than create a new one.

VIEW THE SPOT (in Hindi)
Infection Alert System.jpgCampaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results.

Twelve winners -- One Grand Prix, four Golds, three Silvers and four Bronzes -- have been awarded in the Best Use of Data category, recognising the role of data in an effective communications strategy.
Anish_Landscape_1[1].jpgFollowing a long pitch process lasting 3 months, Tempo Scan Group, one of Indonesia's largest business groups with leading Health Care, Consumer Products and Cosmetics has awarded the Tempo Scan Corporate brand and 10 brands to M&C Saatchi. The scope of work includes integrated communications spanning traditional and digital advertising across multiple brands.
 
The brands under M&C Saatchi's portfolio include MY BABY, the country's largest baby care brand, leading the market with it's Telon Oil; Oskadon, a leading over-the-counter (OTC) Adult Analgesic; ULTIMA II, an international beauty and skincare brand in the entry level of the premium segment; Bodrexin, a leading OTC Children Analgesic; S.O.S., a range of anti-bacterial household care solutions; among others.

Propel Manila elevates Cookie Quevedo to CD

Cookie Quevedo_563x296.jpgPropel Manila has promoted Cookie Quevedo to Creative Director. He will now oversee the creative direction for some of the agency's brands like Clover Chips, Lancaster, Betadine, Culture Blends, and help service their long-time partners Uniqlo Philippines, Trend Micro, Marby, and Unilever Food Solutions.

"Cookie is one of Propel Manila's greatest creative assets - he's a very dependable creative leader whose works have led to some of the agency's most important achievements," said Creative Chief Raymund Sison. "His passion for social and tech is as palpable as his hunger for transformative ideas. I'm excited to see him propel the work to the best it can be."

Quevedo (pictured) has been with the agency for over two years, taking care of Samsung Philippines, Uniqlo Philippines, among others. He grew up handling some of the country's biggest brands like Mang Inasal, Smart, Nissan, Meralco, EastWest Bank and winning recognition from Asia-Pacific Tambuli Awards and IMMAP Boomerang Awards.
BobM (1).jpgCB Exclusive - After two years with R/GA, Bob Mackintosh, regional VP executive creative director APAC is departing the agency and is set to take time out from the industry in the name of adventure. He'll be leaving the company in late January and traveling round the globe with his family for the rest of the year.

Prior to R/GA the multi-award-winning Mackintosh spent 11 years at Host Sydney before departing in November 2016. As Host ECD Mackintosh oversaw celebrated campaigns for Air New Zealand, Coca-Cola, LEGO, Pizza Hut, IKEA and Virgin Mobile. His work has been recognised by global and local competitions including Cannes Lions, One Show, D&AD and AWARD, where he's also served as a judge.

Prior to Host, Mackintosh was digital creative director of Tequila / TBWA Sydney, overseeing global campaigns for New Line Cinema, Nissan, Absolut and Sony Playstation.
JWTGETCRAFT.jpgJ. Walter Thompson Indonesia has partnered with GetCraft, Southeast Asia's premium creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and GetCraft aims to deliver fast strategic content production for all clients.

Marianne Admardatine, Chief Executive Officer of J. Walter Thompson Indonesia, shared, "2018 was a transformation year for JWT Indonesia. This was the year where we expanded our offering and capabilities to meet the changing marketing needs of clients in the market. We have grown our business towards brand consulting and this collaboration is one enabler for us to deliver faster content production. 2019 will be an exciting one for us as we have so many great things ahead."

Kyoorius launches new initiative - The Shortlist

Kevin Swanepoel.jpgThe Shortlist
It's no secret that the advertising, media, digital agency businesses are challenged with pressure on margins, forced by increased competition.

In this environment, agency management is searching for areas in which costs can be cut without compromising on the quality of their output. It's this simple understanding of what the agency is going through which has provoked us at Kyoorius to launch a new property - one that will help agencies manage costs in the area of awards entries.

PepsiCo.jpg"Bring Happiness Home" is a multi-year, multi-brand Chinese New Year campaign by PepsiCo, now in its 8th year. For 2019's instalment, Civilization Shanghai pitched a story inspired by China's burgeoning space programme.

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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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