Speakers copy.jpgAd Summit Pilipinas 2018 has announced its latest batch of speakers who will grace the event, aiming to inspire advertising and marketing practitioners from all over the country to adopt new paradigms in coming up with new and innovative creative solutions.
 
Themed "DIY Your ROI", this year's Ad Summit, which will be held from March 7 to 10 at the Subic Bay Exhibition and Convention Center, takes a closer look at the various impacts of one's creative work, and urges the creatives to take a look at how advertising and marketing can be used to create not only financial, but social impact as well.
Kartik Iyer.jpgHappy mcgarrybowen has been selected by Daimler India Commercial Vehicles for creative and media duties for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.
 
Happy mcgarrybowen has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen's Bangalore office.
 
The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world's leading CV manufacturer with a global reach. First unveiled in February 2011, it celebrated its market launch in September 2012. By end of 2017, more than 60,000 BharatBenz vehicles had already been handed over to customers - an unprecedented ramp-up in the Indian CV industry. BharatBenz trucks and buses are sold and serviced through a pan-Indian network of more than 130 touchpoints which is also continuously being expanded beyond the tier-2 and tier-3 cities.
refugiarte (1).jpgThe One Club for Creativity, global peace organization PartnersGlobal and the United Nations' TOGETHER initiative have joined forces to launch the first Young Ones Design Brief.  This new design competition was created to engage students around the world and promote inclusion and respect for refugees and immigrants by creating posters for mass-transit locations in a number of major cities around the world.
CNY U Mobile.jpgTo welcome in the Year of the Dog (pronounced Kaww in Cantonese), TBWA\Kuala Lumpur has launched an imaginative pun-filled Chinese New Year campaign for U Mobile, having launched on 29 January and running for the CNY period.
 
The online film promotes the telco's new P99 (pronounced P Kaww Kaww) Unlimited HERO Plan, and includes many other uses of the word 'Kaww' layered into the product messaging.

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TNB.jpgSociety and Ansible Malaysia partner to collaborate on "The Coming Together", an engaging and unifying Chinese New Year campaign for Tenaga Nasional Bhd (TNB). Well known for some of the nation's most memorable advertisements, TNB worked closely with both agencies to develop the campaign that promises to take its audience to the good days of yesteryear, while ushering in the lunar New Year.

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DR LEK CEO Thailand.jpgY&R has appointed Dr. Ketchayong Skowratananont (Dr. Lek), as chief executive officer for Y&R Thailand. He takes over agency leadership from Sanjay Bhasin, who left the company last year.
 
Skowratananont (pictured left) brings with him more than 20 years' experience in business development, marketing, sales and customer relationship management, most recently as chief commercial officer of Thai Smile Airways, the subsidiary of Thai Airways, a role which he held for two years.
 
A loyal client of Y&R for more than a decade, Skowratananont worked closely with the agency during his 15 years at DTAC, Thailand's second largest mobile phone provider, most recently as chief executive officer for the company's subsidiary, Paysbuy, Thailand's first online payment platform. Prior to this, he was head of DTAC's prepaid business unit Happy Brand, where he was responsible for growing the company's market share from 29per cent to 34per cent and increasing the company's prepaid subscribers from 10 million to 22 million in 5 years.
Snapchat.jpgMondelez India has partnered with Carat to launch an innovative campaign to celebrate Valentine's Day on February 14.
 
Titled "Pop Your Heart", the campaign promotes Cadbury Dairy Milk Silk's Special Edition pack for Valentine's Day amongst the social media savvy but romantic millennials. For the record, Cadbury Dairy Milk Silk recently launched the special edition pack with a 'heart pop' as part of Mondelez's strategy to boost sales through new product designs only for specific occasions.
 
In an attempt to attain optimal reach for this new product variant on Valentine's Day, Carat has collaborated with Snapchat to create India's first 'National Snapchat Lens' for Cadbury Dairy Milk Silk. Through this lens, one can blow a kiss with the Silk bar, which creates a drool effect around the consumer. Snapchat Lenses are basically tools that help create one's own Augmented Reality (AR) effects. A recent market study pegs Snapchat as the highest engaging platform in Urban India for young millennials. Thus far, Snapchat lenses have been deployed only in Australia in the APAC.

Mayank Bhatnagar, Senior Vice President, Carat India said, "This is a brilliant example of how Mondelez and Carat are in tune with consumer behavioral patterns ensuring that we deliver path breaking innovations that tap into the millennials right where they exist, digitally! Snapchat has gained immense popularity amongst the millennials in India in the recent past and we leveraged this opportunity."
GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.
Gigi_Lee (1)-thumb-350x388-238709.jpgThe Cresta Awards, which honor an absolute standard of creative excellence in international advertising and marketing communications since 1993, has issued the call for entries in its 26th worldwide competition.

Creative Standards International, the Cresta Awards is pleased to announce its selection for 2018 jury president, Gigi Lee, chief creative officer, TBWA\Group Malaysia.  Lee's career started with a 'You had me at Helvetica' moment. Her foundation in art and design led her from one account to another, with bigger and greater responsibilities each time. Some of the brands she's handled include Tiger Beer, Guinness, P&G, Toyota, Lexus, Colgate, Campbell's, KFC, ASTRO Broadcasting, and more. In her first 3 years as ECD, she won Best of Show and Agency of the Year at the Kancils. She was named World's 12th best ECD by The Big Won; and One of Asia's Top 10 Creatives by Adobo Magazine. As well, she took home heavy metal at ANDYs, ADC, Adfest, Cannes, Clio, D&AD, LIAA, NYFest, and One Show. You can also check out her work in Germany's M&K Museum's permanent collection. At TBWA, she has been tasked to drive the creative output across all clients within the Malaysian outfit: TBWA\Creative Juice and TBWA\Digital Arts Network. Of course, it takes a strong team to make a real difference, and she is glad to be part of one.
AdFest 2018 speakers.jpgAdFest has begun to unveil its 2018 program with FINCH, Massive Music, MPC, Carat, Contagious and ADK all joining the line-up, with many more speakers yet to be announced.

AdFest 2018 is divided into two streams: Craft@ADFEST (21 - 22 March) or Creative@ADFEST (23 - 24 March). Whereas Craft@ADFEST is dedicated to production, digital, and technology trends involving VR, production, sound and VFX, Creative@ADFEST is focused on pushing the boundaries of the creative and communication industry.
Loving Rubber.jpgYou don't need to go to FashionWeek to realize how important Instagram has become to modern beauty-conscious consumers. That's why in December Dr. Jart+ and GPB (Good People Basically) introduced a new line of rubber mask skincare products on the platform with an intriguing content campaign. Because of the huge popularity of the @lovingrubber account Dr. Jart+ has now extended the long-form content campaign until after Chinese New Year.

The new second phase of the campaign, which centers around four Aliens visiting from Planet Dermask on a vacation, introduces more intriguing storylines, like a love arch with a popular KOL and incorporates multiple Chinese New Year highlights. The long-form content, which goes far beyond the usual brand communications, is constantly being adjusted based on follower interactions, with outcomes often being changed to create deeply intriguing and rewarding experiences for followers.
STORY SCHOOL.jpgAdFest is inviting creative professionals from around the region to sign up to attend 'Story School' - a fun and highly interactive workshop hosted by Kitty Lun, Head of Creative Shop, Greater China at Facebook.

According to Lun, 3,000 people from 80 brands and 35 agencies have graduated from Story School already, of whom 99% said they found the workshop "extremely helpful".

Conceptually, Story School is designed to teach creatives how to get the most out of using Instagram Stories as an advertising platform. Lun will explain how to navigate the tools on IG Stories and to realize the platform's creative possibilities.
WORLD PRODUCERS SUMMIT.jpgAdFest will once again host the World Producers Summit at AdFest 2018 - an exclusive summit for production executives chaired by Steve Davies, Chief Executive of the Advertising Producers Association (APA) and Executive Vice President of the Commercial Film Producers of Europe (CFPE).

The 2018 World Producers Summit is open to just 40 production-related companies (including production, post-production shops, sound and special effects companies), owners and executive producers, with only one representative per company permitted.
David Guerrero & Cheuk Chiang.jpgThe Asia Pacific Tambuli Awards named David Guerrero, Creative Chairman, BBDO Guerrero (pictured left), and Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group (right), as part of the partial list of jurors for the 2018 Overall Executive Jury, led by overall jury chairman Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide.
 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity & culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
PMT Pizza-01.jpgOutreach Nepal have created this campaign for planmytrip.com.np with the message; there's a lot more you could think about when you don't have to think about planning a holiday.

VIEW ALL THE PRINT CAMPAIGN

Credits - Executive Creative Director: Angad Basnet Chettri. Creative Director: Jayant Savant. Art Director/Copywriters: Bilash Shakya, Jayant Savant.

Marco Versolato & Jon Loke.jpgJ. Walter Thompson Singapore has appointed Jon Loke as Executive Creative Director, assuming creative leadership over a key cluster of local and international accounts.

Effective immediately, Loke (pictured right) reports to J. Walter Thompson Chief Creative Officer and Global Executive Creative Director, Lux, Marco Versolato (pictured left) who commented, "Jon's strength in both creativity and effectiveness makes him a great addition to our team as we build out a mix of expertise and experience. Welcome Jon!"
Will Anstee.jpgIPG Mediabrands's Initiative has appointed Will Anstee as APAC President. He will report to APAC CEO IPG Mediabrands Leigh Terry, and Mat Baxter, Global CEO Initiative. Anstee (pictured left) will be based in Singapore.
 
With more than 25 years industry experience spanning brand work, agency set up, and client management, Anstee joins Initiative from his role as Chief Growth Officer for IPG Mediabrands APAC, leading creative and commercial growth for their network of agencies across the region.
 
As President Initiative APAC, Anstee will lead the culturally-driven proposition across 13 markets in the Asia-Pacific region, with a strategic overview on growth, client relationship management and product development.
 
Anstee commented, "Initiative are the first agency in market to firmly pivot from 'brand advertising' to 'cultural branding'. I'm incredibly motivated to drive this vision across APAC, helping our clients to leverage the power of culture across a region so rich in cultural diversity." 
Tanishq.jpgThe best occasion to talk about love is the day when it is celebrated - Valentine's Day. Like every year, even this year, love will be celebrated once again with candies, marshmallows, soft toys, heart emojis, etc. But most often the true meaning of love is lost in this distraction. Tanishq decided to do something touching this Valentine's Day.

VIEW THE FILM
Myvalendine.jpgMatching in the modern-day is all about choosing a partner (by face) and hoping it 'clicks'. This Valentine's Day, among all the roses and right-swipes, Swiggy and their digital partner, Dentsu Webchutney, have come up with a novel approach to finding the perfect match.

Ashish Lingamneni, AVP - Marketing, Swiggy said, "Food is one thing that nearly every Indian loves, in their own different way. However, there are so many people out there who would have similarities in which they order and enjoy their food. As India's top food delivery service, we see these similarities on a daily basis. So we thought, 'What could we do with India's greatest talking point - food?'"
Geometry Global new Logo_dark blue.jpgGeometry Global, operating in 56 markets around the world with 19 cities in Asia Pacific, has unveiled a new brand identity reflecting the changes it has gone through since it was launched in 2013.

"A lot has changed in five years. Our world has become more digitized and fractured, and brands are thinking more about how to optimize their sales in an omni-channel world," said Steve Harding, Global CEO. "Geometry has evolved to meet these needs, and our new branding is a reflection of this evolution. It says we are a modern, omni-channel agency - a diverse, curious, fun company that is confident and ambitious for the future."
 

Sydney's Flint film and stills production eyes Asia

Screen Shot 2018-02-12 at 11.37.00 am.jpgAfter a successful 18 months in the Australian market, Sydney-based Flint has begun to catch the eye of agencies and clients abroad including Asia.

Flint was started by film producer Tim Berriman along with award winning and renowned photographer Andreas Smetana, with the aim of providing dedicated stills and film production for their talented group of photographers who also direct. The team includes Toby Dixon, Jon Bader, Jonathan May, Adrian Brown, and David Maurice Smith.
Carlsberg CNY Campaign 30sec Video_02.jpgWhat you can do to celebrate Chinese New Year? While there are plenty of options, CNY is all about sharing good times with family and friends - And MullenLowe Group China is making this the focus for Carlsberg's CNY 2018 campaign, that was launched recently.

The 30-second clip tells of a story about a group of friends, discussing what could be the "better place" to gather for CNY. Each member of the group suggests different restaurants, bars, KTV and ultimately, they all celebrate CNY together. This is a simple story but is based on the true insight of consumer behavior during this festive period. This copy has been quantitatively tested and has scored top box results in the testing.

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Graham Drew.jpgGrey Malaysia's executive creative director Graham Drew (pictured left) reflects on the launch of Elon Musk's Tesla into space...

My old English teacher used to complain about the misuse of words. There were many abuses, but in his view, by far the biggest violation was 'Awesome'. In its true definition it is something that inspires awe - that rare kind of slack-jawed speechlessness that only happens when babies pop out or Northern Lights streak the sky. That was over 20 years ago, its only got worse. Now a latte is awesome.  

But just a few days back I, just like everyone else, saw Elon Musk launch a rocket in the sky - then land it again it a way that in itself seems to defy gravity. But then...then I saw the Tesla cam, I saw StarMan. I'd missed all the pre-publicity, so knew nothing about it till I saw it. It was awesome.

I first encountered Elon Musk in 2012 at SXSW. It was my first time there and was totally bewildered by the whole thing - so just went to the keynotes in the first couple of days. I had no idea who he was nor had I heard this scrabble-like name before. He was just there on stage, chatting to  some other Silicon-Valley type. But pretty soon I was struck by the sheer pragmatism of the guy. He talked about how he started, grew, then sold PayPal and made millions and got bored. How he then just looked around for something to do, something to fix.
Alex Karsten (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Alex Little and Karsten Jurkschat, associate creative directors at McCann, New York.

BEST TV
First Prize TV: Well this was a bitterly boring round for television. We were under the impression we'd be judging six brilliant spots from around the world, but instead we were given six ads that were all for the American detergent brand, Tide. How terribly depressing. Not only for us, but for you, the men and women at home who, until moments ago, were expecting to be inspired by the incredible array of commercials being produced around the world, which have been consistently delivered to you in a digestible format once a week on a Tuesday, or sometimes Wednesday, for several years. On behalf of Best Ads, we sincerely apologise for this blatant and embarrassing display of preferentialism and hope order is restored this time next week. READ ON...
Isobar William, April, Britney and James.jpgIsobar China Group has announced a strategic integration plan and a series of management appointments. The group will establish four cross-agency functions: client servicing, specialist, product development and business support. Isobar Beijing will move into a new model and will be the first team from Isobar China Group to integrate a consulting and marketing offering.
 
Alvin Huang, CEO of Isobar China Group, said, "Integration helps us to better leverage resources, boost efficiency and offer our clients an even higher quality of work and services. Upon completion of the integration, Isobar China Group will become a new-type of digital marketing solutions provider with consulting at its core, anchored by business insights, communication strategies, creative and tech to transform businesses and build brands."
Tmall.jpgAs part of a ten-year partnership with the Olympics, Tmall Alibaba Group, China's biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with Fred & Farid Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people's perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever. "In the midst of winter, I found there was, within me, an invincible summer" - Albert Camus.

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KFC TV Sync visual-02.jpgUniversal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch.
 
The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology.

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VR & Abhik.jpgOgilvy India has announced that Abhik Santara and VR Rajesh will take on the responsibilities of Mumbai Office Head and Managing Partner, respectively. As part of their responsibilities, they will also oversee the growth of their Kolkata office.

Santara (pictured right) started his career in Delhi and worked with JWT before moving on to lead offices for Rediffusion Y&R and the Lowe Lintas Group. He managed a range of brands in his time with these companies, including Nokia, Pepsi, Airtel, Adidas, Dabur and LG. He joined Ogilvy Mumbai a few years ago and has quickly become part of the fabric of this company, reflecting Ogilvy values, building strong client relationships and agency partnerships. He leads the business relationships across Unilever Beverages, Bajaj Auto and Marico and, along with the Mumbai EXCO, will now focus on driving this office forward.
Vivo V7.jpgTo celebrate the season of love, Vivo India roped in the ace designer Manish Malhotra to design V7+ limited edition. Mullen Lintas created the film for this limited edition.

The limited edition is a new variant of the existing successful model, V7+. It comes with amazing features like 24-megapixel front camera, 16-megapixel rear camera, 3225 mAh battery capacity and more.

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Huat Huat.jpgIsobar Singapore has created a fun augmented reality game for Jurong Point Shopping Centre based on the Chinese zodiac for this Chinese New Year.

Adventures of
 Huat Huat The Doggo sees a mischievous monkey scattering oranges throughout the virtual garden, requiring shoppers to help Huat Huat collect the oranges back, in time for Chinese New Year.



69c6f3b9-197d-4a62-820b-ed3e150f1cef.jpgThe entry deadline for D&AD Awards 2018 is fast approaching. Entries must be in by 11:59pm GMT, this Wednesday, 14 February.

Entering D&AD Awards is the only way to give your work a chance to win a D&AD Pencil, considered the pinnacle of many creative careers.

ENTER HERE
Tak Shune.jpgLee Tak Shune has been appointed to the Executive Creative Director role at Publicis Malaysia.

Lee (left), who was most recently Creative Director at BBDO Malaysia, has worked on brands including Fonterra, U Mobile, Guardian, Vinda, Unilever, Tesco Malaysia, BMW, Nando's, Expedia and Eveready. With 17 years of creative experience behind him, his body of work has been recognized at leading awards shows that includes Cannes Lions, London International Awards, Spikes Asia, AdFest, the Kancil Awards and the EFFIES Awards.

In his new role, Lee has been tasked with overall creative leadership of Publicis Malaysia as well as responsibilities to selected brands within the agency.
Greatest Showman.jpgDirectors Think Tank directors Underpants (aka Paul Freeman and Rachel Guidera) recently delivered some last minute animation shots for film director Michael Gracey's feature film 'The Greatest Showman'.

The Great Showman is movie directorial debut for Michael Gracey and stars Hugh Jackman, Zac Efron, Michelle Williams, Rebecca Ferguson and Zendaya. The film is inspired by the story of P.T Barnum's creation of the Barnum & Bailey Circus and the lives of it's star attractions.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he reflects on creative that is barking up the right tree!!

It's that time of the year again. No I don't mean the time of the year when everyone's starting to approach unsuspecting audiobook/headphone/ charitable cause/toy maker/furniture clients about a brilliant campaign that they just happen to have done and would you mind if we ran it? I'm talking about Chinese New Year.
 
Here we go. Out with the old animal and in with the new. And this time we are ejecting the Rooster and welcoming in the Dog. Personally I love it. It's more festive than Christmas, It's warm, colourful, traditional, commercial and you just know that there will be pooches everywhere you look. On posters, in ads, online. Cute, happy, wacky, tail wagging doggies promising a year of good health, abundant wealth, and buy one get one free dinners.
Datsun.jpgDigitasLBi has partnered with one of India's most popular content creators, The Viral Fever (TVF), and launched a novel campaign to harness the power of video platforms for Datsun redi-GO Smart Drive Auto.

At the heart of the campaign is a unique and tongue-in-cheek music video featuring the artists from the famous "Dilli de Sardarboys" - a YouTube phenomenon from TVF. It is a hilarious take on the Indian youth and their obsession with their hatchbacks. The music video and its groovy track manages to capture the quintessence of young India and how the car is actually an extension of their dreams, aspirations and daily life. The video has been released on TVF's Timeliners social media platforms, as well as on digital platforms including YouTube.

VIEW THE SPOT
SPCA.jpgTo celebrate the Year of the Dog, SPCA Singapore has teamed up with creative agency, Kinetic Singapore to launch the SPCA Fortunemoji, a real-time fortune-telling show on SPCA Singapore's Facebook page happening on 13 Feb 2018 at 7pm.

Master Dog, furry fortune-teller and friend of SPCA Singapore, is a familiar emoji brought to life using Apple's latest Animoji technology. Viewers of the live broadcast can leave a comment with their zodiac animal and a question on what the Year of the Dog has in store for their career, love life, wealth, health or education.

"The SPCA is always looking for novel ways of spreading our animal welfare messages. Master Dog was introduced to us by Kinetic Singapore, who brought him to life using Apple's latest Animoji technology. We hope that this Lunar New Year campaign will inspire the public to share their luck and prosperity with animals during this festive period," said Dr Jaipal Singh Gill, Executive Director of SPCA Singapore. 
David Johnson.jpgIPG Mediabrands's Initiative China has appointed David Johnson as Chief Strategy Officer.
 
A veteran in strategic planning, digital, content and research, Johnson (pictured) brings 20 years' experience as a strategist in both creative and media agencies across Europe, China, North & SE Asia, Africa and ME, and has won multiple industry awards including a Cannes Gold Lion and three Effies.
 
Most recently, Johnson was the Head of Strategy, ASEAN & Head of Connections Planning of Mindshare APAC. Prior to that, he was the Head of Strategy of Mindshare China, and has held senior positions at Mindshare Global, OMD, BBDO and Proximity, working with multiple brands including Unilever, P&G, Mercedes-Benz, PBG, Frito Lay, Total and Bayer.
 
As Chief Strategy Officer Johnson will lead Initiative China's strategic offering, driving organic growth with existing clients and developing a best in class strategy team.
Kraf Heinz.jpgKraft Heinz China recently appointed Saatchi & Saatchi Shanghai to lead their creative in China for all Kraft Heinz brand categories. Saatchi & Saatchi Shanghai won this business after a fierce multi-way pitch against other agencies over the past months.
 
Saatchi & Saatchi Shanghai will lead creative services for all brands under the Kraft Heinz China umbrella. This covers categories of infant food, sauce & condiments, snacks including new products under the brands of Heinz Infant, Master Soy Sauce and Planters.
Chris Foster & Ruben Desai.jpgThe Asia Pacific Tambuli Awards has named Chris Foster, Asia President, Young & Rubicam (pictured left) and Rupen Desai, Executive Vice Chairman, Asia Pacific, Middle East & Africa, Edelman (pictured right), as part of the partial list of jurors for the 2018 Overall Executive Jury.
 
Evaluating entries at the APAC Tambuli awards happens at two levels: the executive juries for creative, media & digital, and humanity and culture categories evaluate entries and determine the bronze, silver, and gold winners. All gold winners are then evaluated by the Overall Executive jury to determine which among them deserve to be elevated to grand prix. From among the grand prix, the platinum winner is chosen.
Hyundai.jpgHyundai has always been a brand that keeps a customer at the centre of their universe, whether it's their products that meet exacting standards, or their service. In this new and rather bold service campaign, Hyundai Motor India Service demonstrates how care for their customers drives them.
 
The online campaign, which is visible on YT and all Hyundai Motor India social media channels, starts off in a rather expected manner. An old gentleman, played by theatre veteran MK Raina, merrily driving away when his pleasant drive is disrupted by his glove box falling open. Despite his best attempts to fix it himself, he realizes he needs to go to the service center after all. Once there, is where the twist begins.

VIEW THE SPOT
Nike Unlimited Stadium.jpgGunn Report, the global index of creative excellence in advertising, has released the results of the newly launched Gunn 100, a ranking of the top 100 creatively awarded advertising ideas of 2017 - regardless of their communication discipline - and the companies behind them.

Already highly regarded, BBH Singapore's "Unlimited Stadium" for Nike has featured in the top 10 of the world's most awarded campaigns in the Gunn 100. The Nike Unlimited Stadium was inspired by the world's most iconic footprint - the lunar footprint - and was shaped as a  200 metre giant reimagined running track which took over a whole city block in the centre of Manila. Nike was also ranked best creative brand in the world.
Bala and Sujith pic.jpgIPG Mediabrands has announced a strategic collaboration between its consulting arm Inventure and IBM. In doing so, Inventure is able to offer customised solutions to help clients extract maximum consumer intelligence.
 
The solutions offered include IBM Predictive Customer Intelligence and IBM Watson Customer Insights, and application extends from effective media buying capabilities to hyper personalisation of products and services to suit the needs of every single customer.
 
CEO of IPG Mediabrands, Bala Pomaleh (pictured left) said, "As a communications agency, we're constantly evaluating solutions that allow us to meet the clients' needs of the hour. With easy access to MarTech solutions we're able to bridge these requirements without reinventing the wheel."

TBWA launches Disruption Consulting in India

Govind Pandey.jpgTBWA India has introduced its specialist consulting practice to further leverage its proprietary 'Disruption' operating system to solve significant business problems and unlock growth strategies for brands in 21st century.
 
The primary agenda of this unit is to craft the '2.0' for businesses.
 
It will draw a new OS for the business that unlocks its fundamental story for the times we are living in, where this story will be designed, told and lived. 
 
As an illustration, Airbnb unlocked its real story as a 'human hospitality brand' where travellers share homes and lives. This disrupted the global hotel industry and framed Airbnb as a category of one.
 
The disruption practice is driven by 'Backlash' (@tbwabackslash) - a 365-day editorial practice of tracking emergent culture conversations that gives it an edge in monitoring micro as well as tectonic shifts in culture on a daily basis.
Matthew Cheng & Takho Lau.jpgDDB China has appointed Takho Lau (pictured right) as executive creative director and Managing Partner of Guangzhou and Beijing. Lau will partner with Matthew Cheng, (pictured left) MD of DDB Guangzhou and Beijing. The pair will be responsible for operations and client business for the two offices.

Cheng commented, "I have known Takho for more than 20 years. First as an old classmate and then as a partner, having worked side by side with him for many years at Leo Burnett Guangzhou and Shanghai. Takho is creative, passionate and totally dedicated, he loves all things new. I am delighted to join him again to manage our Guangzhou and Beijing offices and I look forward to further strengthening our creativity, and developing our business together in China".
ZUARI-RHINO.jpgR K Swamy BBDO Mumbai's new print work is focused on the impact of deforestation on wildlife in particular.

Forests cover 31% of our planet and produce vital oxygen.1.6 billion people rely on benefits forests offer, including food, fresh water, clothing, traditional medicine and shelter. Many of the world's most threatened and endangered animals live in forests that are under threat.

Credits - National Creative Director: Sangeetha N. Executive Creative Director: Gautam Pandit. Creative Director/Art Director: Avn Suresh. Creative Director/Art Director/Copywriter: KN Rajesh.
feb16.jpgThe One Show 2018 and the ADC 97th Annual Awards has extended its final entry period by exactly one week. Both shows will continue to accept entries until this Friday, February 16.

February 16 is also the deadline for all entrants to complete their entry processes. Any oneshowadcannual.jpgunfinished entries run the risk of being removed from contention. All physical work must arrive in our New York offices no later than Friday, February 16 at 6:00 PM EST.

Whether you're looking to become 'famous famous' with The One Show, or wishing to show 'where craft will take us' with the ADC Annual Awards, you have one more week for your chance to win an esteemed Pencil or Cube.

ENTER THE ONE SHOW
ENTER THE ADC ANNUAL AWARDS
Pranav Harihar Sharma.jpgLeo Burnett India has made a significant hire with Pranav Harihar Sharma joining as Executive Creative Director. His last stint was at Rediffusion Y&R India where he was the Executive Creative Director for West and North.
 
In a career spanning over 18 years, Pranav (left) has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.
 
Apart from his experience as a creative in advertising agencies, Pranav is also a well-known ad and short filmmaker. He was given the script and screenplay credits of the Dabur Vatika film 'Brave and Beautiful', at the time he handled the brand's creative business at Linen Lintas. The campaign went on to receive multiple awards in advertising festivals across the country.
Animegaphone.jpgTBWA\Hakuhodo, Yukai Engineering, Crimson Technology and Kotobukisun have partnered to form the Animegaphone Creators Committee, which will be launching a revolutionary new megaphone that can convert the user's voice into someone else's voice instantaneously.
 
The Animegaphone is equipped with voice changing AI technology that analyzes vocal data input, then synthesizes and merges it into a pre-registered voice of another person, with almost no lag or delay - all while reflecting the user's speech pattern, accent, intonations and other individual vocal characteristics. The Animegaphone is the first time this technology has been built into independent portable units.

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Ho Ee Ki 2018.jpgIn a follow up to last year's award-winning Ho Ee Ki campaign for Malaysia's largest online marketplace, Mudah.my, Isobar Malaysia has created yet another fun campaign for Chinese New Year.

Carrying on with the campaign theme of Ho Ee Ki, which is meant to encourage people to let go of the old, to usher in prosperity, this year's ad focuses on lucky numbers with a twist. The Chinese community commonly associate numbers with luck and prosperity. This formed the campaign idea of encouraging people to 'Uncover Prosperity' through their own efforts of selling on Mudah.my, instead of relying on chance (numbers).

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AIA Malaysia.jpgIf you don't look forward to travelling home for the holidays, then Leo Burnett's Chinese New Year spot for AIA may give you a different perspective on things.

In the film, an elderly husband corrals his adult children together for an unexpected family reunion dinner on Chinese New Year's Eve - all at the behest of his beloved wife. Everything seems normal enough until the story's twist; a reveal that provides a very different take on the events of the film.

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