Cannes Contenders: Droga5 New York

dundee.jpgTourism Australia: Dundee - The Son of a Legend Returns Home
Droga5 New York, Revolver/Will O'Rourke
During 2018's Big Game, viewers learned that the much-talked about sequel of an ʼ80s movie, "Dundee: The Son of a Legend Returns Home," was not a sequel at all. It was actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia. Tourism Australia, the government agency responsible for attracting international visitors to Australia, revealed it is behind the major US marketing campaign. For two weeks prior to the Big Game, excitement for a new Crocodile Dundee movie steadily began to build. Imitating a traditional studio promotional campaign--using PR, social, digital, OOH and the release of four teaser films--anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others. Starring Danny McBride and Chris Hemsworth, with a cameo from Paul "Crocodile Dundee" Hogan himself, the 60-second commercial aired during the second quarter of the Big Game revealed the joke to viewers. What began as a typical movie trailer slowly and comically unraveling, became a flagrant excuse to highlight Australia's dazzling locations and fine array of food and wine. Presented as a buddy comedy, the movie featured Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr. The all-Australian supporting cast had an impressive roll call of Hollywood heavyweights and homegrown talent, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey and Jessica Mauboy.
Raymund Sison.jpgIndependent digital creative shop Propel Manila has appointed Raymund Sison as its new creative leader and partner. Sison will lead the creative department and oversee the creative vision and direction of Propel Manila's roster of clients such as Samsung Philippines, Unilever Food Solutions, Kiehl's, Ayala Corporation, among others.

Prior to joining Propel Manila, Sison (pictured left) was lead creative for Jollibee at Publicis JimenezBasic where he created some of the most memorable campaigns for the country's most iconic brand. His early years as a creative were spent making exceptional campaigns and pop culture breakouts for BBDO Guerrero, Campaigns & Grey, and DDB Philippines.

"We have been looking for a creative leader who shares our vision and values and has the passion, stamina to steer the agency to where we want to take it, and Raymund is the perfect fit. He is a strong leader with a passion for creating ideas that solve business problems, build brands, and connect well with people," said JC Valenzuela, CEO & President of Propel Manila. "His entrepreneurial approach to provide creative solutions, not just ads, to business issues makes him perfect for Propel Manila's entrepreneurial culture. We are positive that Raymund's addition to our current team builds further momentum within the industry and he'll continue to propel the agency further to greater heights."
AdStars Trophies.jpgThe deadline for entering the 2018 AdStars Awards has been extended until the end of May. AdStars is FREE to enter, and the two Grand Prix of the Year winners take home a US$10,000 cash prize each.

Last year's Grand Prix US$10,000 cash winners were Clemenger BBDO Melbourne for Transport Accident Commission's 'Meet Graham' and Colenso BBDO Auckland with the Pedigree Child Replacement Programme.

Agencies and production companies have until May 31st to enter.
Menon Siriam.jpgCannes Lions has announced the 20 participants taking part in this year's See It Be It programme, an increase of five participants on previous years.

Harshada Menon, Associate Creative Director, Ogilvy & Mather Mumbai (pictured left) and Gayatri Sriram, Digital Creative Head - Delhi, FCB Ulka (right) are the only two representatives from Asia to be selected.

Now in its fifth year, the initiative aims to create a platform for women who face diversity challenges in the industry and enable them to become the drivers for change in their respective regions and throughout the industry by providing access to high-profile leaders, executive coaching and mentoring opportunities with senior figures from across the industry.

Thumbnail image for Thumbnail image for Sir-Martin-Sorrell.jpgFriday 22 June, 12pm
Sir Martin Sorrell
with Ken Auletta


Sir Martin Sorrell will sit down with Ken Auletta for a candid discussion about the marketing industry issues of today. In a dynamic and stimulating session, Sir Martin Sorrell will be in conversation with Ken Auletta, a globally respected journalist and author.

Ken's new book: Frenemies: The Epic Disruption of the Ad Business (And Everything Else) will be published in June 2018.

Talking about the session, Sorrell said: "I'm looking forward to exploring Ken's perspective on the future of our industry and profession".
Chang 1.jpgIris is continuing its successful partnership with Chang Beer, with the launch of the second iteration of the highly-praised Urban Pulse platform. This year's edition has at its heart a celebration of the stalwarts of the hip-hop scene who have shaped a unique urban cultural identity that is distinctly different from the streets elsewhere.
 
The 2018 Chang Urban Pulse platform has been launched to celebrate key pioneers in Vietnam - hip-hop originator Vietmax and his collaborators Wowy, Ha Le, DJ Slowz and SubyOne -  and their dedication to perfection.

72andSunny Singapore partners with Love Bonito

Johnny Tan.jpgLove, Bonito has partnered with 72andSunny Singapore to refresh the Love, Bonito brand as it continues to grow in Singapore and beyond.

"We are excited to work with 72andSunny in our next stages of growth and can't wait to start working with their dynamic team" said Rachel Lim, co-founder of Love, Bonito.

"Partnering with the new generation of Singaporean brands as they grow beyond our shores, is a challenge that is close to our hearts," said Johnny Tan, Executive Creative Director at 72andSunny Singapore (pictured left). "In Love, Bonito, we have found a creative and entrepreneurial team with great energy and smarts that we can't wait to work with."
Changi.jpgLuck has never been more pervasive at Changi Airport as the group celebrates the return of its iconic 'Be A Changi Millionaire' shopping promotion with a colourful campaign by Ogilvy Singapore.

To kick off the ninth installment of the anchor retail promotion, the theme of the campaign
adopts the simple metaphor that shows how one finds a proverbial pot of gold at the end of a
rainbow - in this case, a shot at winning either S$1 million dollars or the ultra luxurious Jaguar E-Pace SUV.

Nike Unlimited Stadium.jpgPurpose, technology and emotion are three main recurring themes of the world's best creative campaigns finds Gunn Report, the global index of creative, effective and media excellence in advertising.

Following an analysis of the recently published Gunn 100, a ranking of award-winning campaigns based on their creative excellence in more than 40 of the world's top advertising shows, three global creative directors - Susan Credle, Tham Khai Meng and Mark Tutssel - take a closer look at each of the themes to provide learnings from creative successes.
Chicken.jpgThe benefits of cooking with Ammeloo Non-Stick Pans is demonstrated in this new print campaign out of Amber China.

Credits:
Chief Creative Officer: Tan Chee Keong, Amber Liu.
Creative Directors: Ben Guo, Kidd Zhang, Aries Shen.
Art Directors: CS Chong, Cone Gong, Quek.
Copywriter: Elissa Azizi.
Agency Producers: Ella Cao, Joy Wang.
Acct Servicing: Titan Fu, Eva Shen. Photographer: Wizard Photograph.
Xian.jpgOgilvy Beijing has been appointed to provide public relations services for the city of Xi'an, a rapidly-growing metropolis in central China playing a leading role in the country's Belt and Road Initiative. Ogilvy will provide branding and integrated market planning for Xi'an, as the city embarks on a quest to promote its image in China and around the world as a "Global City and Cultural Capital."

Ogilvy was chosen from among a dozen competitors that submitted bids for the project. The candidates spanned a wide range of organizations, including communications agencies, consulting firms and media outlets from China and around the world. Ogilvy's appointment serves as a clear endorsement of the agency's strong global network and long, successful track record in city and nation branding.

As the historical starting point for the ancient Silk Road, Xi'an today sits at the forefront of China's massive Belt and Road Initiative, making the city poised to serve as an economic, cultural and transportation crossroads for Asia and beyond. But while Xi'an's ancient history is known to many - its terracotta warriors are among China's most famous cultural treasures - its rapid development as an economic and technology hub is less widely known. This project undertaken by Ogilvy will seek to spread awareness of Xi'an's multifaceted offerings as a city both ancient and modern, traditional and dynamic.
Sulina Menon & Lalit Agarwal.jpgIn a move to strengthen its core leadership team, OMD India has promoted Sulina Menon to the newly created role of Chief Client Officer, while Lalit Agrawal has been elevated to the role of Head of OMD India - West. The promotions are in line with the executives' long-standing track record of achievements and will enhance the agency's leadership capabilities as it continues to take on fresh growth in the Indian market.
John Galang.jpgJET8 has appointed digital marketing expert John Galang as Director of Growth and Development for the Philippines, the peer-to-peer specialist's largest market. The placement continues a global growth campaign by the developer of cutting-edge social engagement technology.

"As our largest market, The Philippines is critical not only to our current business, but also with respect to where we're taking JET8. We're thrilled to have someone with John's deep social expertise in place to lead us there," said JET8 CEO, Shannon Cullum.

Drawing on over 15 years of experience in the digital marketing sector, Galang (pictured) promises to intensify JET8's sales and business development efforts in a region globally recognised for its active social media population.
Arto & Christine.jpgBBH China has been named the creative agency with highest client satisfaction in China by the 2018 Agency Scope Report, published by R3-Scopen. The report analysed client-agency relationships across more than 50 China based creative agencies and ranked them based on clients' evaluation. This is the second edition in a row that BBH China tops the client satisfaction survey, making BBH the only agency to have led the ranking three times (2010, 2016, 2018).

The report ranks agencies against a set of 57 performance attributes, including production, creativity, strategy, account service and effectiveness. Clients recognized BBH for their understanding of the Chinese consumer, strategic thinking and creativity.
Spotify.jpgDirector Steve Ayson has teamed up with Spotify's creatives on two epic movie trailer-esq spots. The new work is part of a major marketing campaign from the music streaming company titled, "Love What You Love."

Both films drop hugely popular tracks in places they might not normally reside.  

VIEW THE CHASE SPOT
VIEW THE HORROR SPOT
PLDT-SMART_MothersDay1.jpgThe Philippines' telecommunications giant, PLDT-SMART, was out to make meaningful connections this Mother's Day. Via agency Ace Saatchi & Saatchi they released a #SupportingAllMoms Mother's Day campaign that, for the first time in the client's marketing history, features a non-traditional family.
 
The touching online film, "That First Connection" revolves around the story of a young girl and her stepmother, and how their internet connection plays a role in creating a meaningful connection between them.
 
VIEW THE SPOT 

YR Bangkok Young Lions Winners.jpgAt the end of last year, the Bangkok Art Directors' Association (B.A.D.) launched its 'B.A.D. Young Cannes 2017 The Greatest Sponsors' campaign in search for the representatives from Thailand to compete in the Young Lions 2018 competition at this year's Cannes Lions Festival of Creativity.

Bhuvadol Thykahm (left), a copywriter, and Suphasek Ruangraweewat (right), an art director, from Y&R Thailand were judged the winners for the Print Category (see winning entry below).

The team beat 24 other entries from the Bangkok industry on a brief from the Thai Health Promotion Foundation to discourage people from smoking in the home.

Thykahm and Ruangraweewat will represent Thailand in the Young Lions Print competition at this year's Festival.
Fearless Girl.jpgA group of 10 leading global marketers selected "Fearless Girl" from State Street Global Advisors and McCann New York as winner of the inaugural One Show CMO Pencil, honoring the world's single most impactful idea on a brand's business from the past year.

Lucy Aitke.jpgThe final judges for the WARC Prize for Asian Strategy, a search for the best strategic ideas from Asia's marketing industry, are named with senior figures from BBDO, Dentsu, Geometry Global, Google and Maybank included in the line-up.

Chaired by Shekar Khosla, Chief Commercial Officer of Kellogg's Asia Pacific and Africa, the additional nine judges bringing the panel to 21 members are:

Priya Barve - Head of BrandLab APAC, Google
Michael Chadwick - Chief Strategy Officer, Dentsu Asia Pacific
Chalinee Hirano - Executive Strategic Planning Director, Far East Fame Line DDB
Shailesh Iyer - Chief Strategy Officer, Publics One Indonesia
Dave McCaughan - Storyteller @Bibliosexual, Chief Strategy Officer, ai.agency
Andreas Moellmann - Chief Strategy Officer/Head of Digital, Geometry Global Japan
Shazlina Mohd Suffian, Executive Vice President Head, Corporate Marketing, Group Brand and Sponsorship Management, Maybank
Thomas Wagner - Planning Director, BBH Singapore
Andy Wilson - Head of Strategy, BBDO Asia
Intelligent Head 03.jpgIntelligent Head 02.jpgVatti is a Chinese brand dedicated to high-end intelligent kitchen appliances. As an exhibitor at the Appliance & Electronics World Expo (AWE) held in March, Vatti was aiming to build a distinctive brand image during the expo. With advanced AI systems, Vatti's kitchen appliances work smartly just like human brains.

"It's more of a belief than a campaign," said by Yuki Lu - the Chef Brand Officer of Vatti, "Consumers can be only touched by a brand's strong belief and the excellent executive ability. They won't buy it unless they believe the brand can really achieve something. We make the "BRAIN" to tell them we can do this. We can create any products that out of minds, and we will offer tailored solutions for all their kitchen life needs. Vatti strives to create the BRAIN -- a thinking kitchen. As a Chinese Brand, we have a strong cultural confidence. We want to create more inspiring kitchen appliances for the world, which can lead the trend of global kitchen life."

Rajiv Sabnis.jpgDDB Mudra Group has won the creative duties of Moonbow, a water purifier and air purifier brand by Hindware. The agency will be responsible for the creative strategy and execution for the brand.
 
The brand will be managed from the Group's Gurugram office and will be led by Ashwani Dhingra, Executive Vice President & Business Partner, ‎DDB Mudra North.
 
Hindware, a leading name in the Indian market, launched the consumer appliances brand- Moonbow in 2016. The brand strives to bring goodness into the lives of all its consumers with its aesthetically crafted, disruptively designed and technologically advanced range of water purifiers and air purifiers. The brand, though a fresh entrant in the market, aims to gain position in the top three ranks in the next five years.
Sofina logo.jpgHakuhodo Singapore has partnered with Kao to launch SOFINA in Singapore, making it the first country in South-East Asia to carry the SOFINA brand.

As the first brand in Japan with skin analysis machines, the launch sees SOFINA introduce these machines exclusively at its flagship space at ISETAN Scotts. The skincare analysis machines offer fine-tuned, individualised beauty and skincare advice based on in-depth analysis of one's skin health.
MRF.jpgIndia's leading tyre manufacturer MRF has launched a new campaign. The campaign promotes MRF ZLX, the latest range of tyres specifically designed for sedans and hatchbacks. From uniquely designed lateral grooves for improved ride comfort, edge-to-edge comfy stabilizer liner and wide tread polymer blend for an improved life, this tyre is specially designed to offer superior grip and optimized cushioned ride.

YDA extends deadline to next Wed, May 23

temp_Screen Shot 2018-03-08 at 15.13.22.jpgThe Young Directors Award (YDA) has extended its deadline to next Wednesday, May 23.

Details of the competition, its rules and categories, including a reconfigured Short Film section and the burgeoning Changing the World Frame-By-Frame category, can be found on the recently revamped YDA website.

ENTER HERE
Sasa LEAD IMAGE.jpgCreated by FCB Kuala Lumpur, Seri Bersama Sasa is the brand's new platform designed to engage Malay female millennials with weekly refreshed content ranging from beauty tips, make-up tutorials and product demonstrations developed in collaboration with beauty influencers, Elcah Hasha, Nisha Ezzati and Adlina Suhaimi.
 
With a focus on helping Malay women maintain their shine during Ramadan, Seri Bersama Sasa offers an in-depth behind-the-scenes view into the influencers' own beauty regimes during this period. It also unveils two distinct Raya Make-up Looks co-created by the influencers that audiences can adopt by watching the online tutorial videos or via exclusive make-up sessions held at Sasa stores. In addition, Sasa will be running an Instagram contest inviting fans to recreate their favourite Raya Make-up Look shared by the influencers via the campaign hashtag #SeriBersamaSasa to stand a chance to win branded make-up sets and Sasa cash vouchers.

Singapore Media Awards opens call for entries

SMA logo.jpgOrganised by 4As Singapore, Singapore Media Awards 2018 has opened its call for entries with a closing date for submissions on Monday, June 11.

New award categories and nominations introduced this year are Best Use of Programmatic, Best Partnership (for a campaign) between a Media Owner and an Agency, and for Best Programmatic Specialist, Best Content Specialist, Best Direct Response Specialist, Best Communications Strategist, Best SEM Practitioner and Best Local Media Agency.
Screen Shot 2018-05-16 at 7.48.43 am.jpgMcDonald's has today released a new brand ad Timeless, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand.

Built on bringing families together over a meal, McDonald's taps into the insight that what families want the most is to spend quality time together.

Our silver-haired protagonist faces a particularly difficult challenge. Looking after his three grandchildren, he puts a good old-fashioned day out up against technological toys and wins.

VIEW THE SPOT
Paddy-2018.jpgPublicis Media has announced the launch of 6 Second Video, a new product that focuses on concise, compelling brand stories to cater for decreasing consumer attention spans.
 
These 6-second videos can be effectively used to build frequency and repetition, while 15- and 30-second videos are used for reach and storytelling. A recent Google study on its bumper ads found that 9 out of 10 short videos drove ad recall, while 61% lifted brand awareness.
 
The 6 Second Video proprietary product will be available across all platforms in Australia and New Zealand, including Facebook, Google and Publicis Media Precision.
 
The consumption of video is growing exponentially and now sits at five hours and eight minutes watched daily, with consumer video traffic on the web predicted to reach 80% by next year*. The implication is that brands can be impacted simply by video length, with video views peaking on average at less than three seconds with an average viewing time of five seconds.
 
Measurement too, has changed and now quantifies a 'viewing experience' at three to five seconds, which is considered the industry benchmark for social media success.
David Kolbusz side profile (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is David Kolbusz, chief creative officer at Droga5, London.

BEST TV
Winner: Should I Be Scared for The Atlantic/HBO. A fitting companion to last year's Michael K Williams spot. Charming in a different way. Same strong writing and performance(s). I love the last line. Digs into a fascinating truth about the human psyche and lets it hang. The magazine's journalism leaves room for contemplation, as do these films. I only wish they hadn't resorted to cussing. Seems unnecessary and feels dissonant with the Atlantic brand. But maybe that's me being old-fashioned. READ ON...
Tesco Lotus.jpgFeel the Meal aims to promote the CSR programme of Tesco Lotus in Thailand that helps provide good-quality meals to the needy kids in Thailand-upcountry. This spot via mInteraction Bangkok reveals an ugly truth that poor kids in these areas are in lack of nutrition and will have to share the food.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time his topic is beware the in-house creative director.

Over the years, I've very much come to welcome and encourage working as closely as possible with clients on the development of creative ideas. I believe in it for a number of reasons. One, the closer the collaboration, the better the chance of getting through the kind of work you believe in. Starting right from the proposition. Also, why not? Ideas and suggestions can come from anywhere. The role of the creative director is to spot them, grab them, and see that they get developed, regardless of who came up with them.

I say all of this, but it's very different from situations where clients play creative director, or worse, force their ideas on you. (I won't go into the marketing head honcho on a major international brand who presented us with the jingle he'd written in our first meeting telling us that he'd 'Tested it on consumers and they love it".)
Screen Shot 2018-04-19 at 9.31.18 am.jpgLIA has launched the call for entries for the London International Awards 2018.
 
The categories include: Ambient, Billboard, Branded Entertainment, Design, Digital, Health & Wellness, Health & Wellness - Craft, Integration, Medical, Medical - Craft, Music & Sound, Music Video, Non-Traditional, Package Design, Poster, Print, Production & Post-Production, Radio & Audio, Social Influencers, The NEW, TV/Cinema/Online Film and Verbal Identity.

Entries submitted must be broadcast, published or released in a commercial environment
with client approval between 1st July 2017 and 31st July 2018.

ENTER NOW

To view the 2018 jury presidents: click here.
Image 01.jpgJAT Holdings recently launched a revolutionary new paint, which combines ancient traditions and cutting-edge manufacturing technology. Petal Paint is a unique paint that has been created with the pigments from dried flower petals and transformed into liquid paint using innovation from the Research and Development team at JAT Holdings.

This unique initiative will breathe new life into discarded temple flowers, which are a plenty in the country. Once turned into liquid paint, it will be used in the creation and restoration of sacred Temple murals in Sri Lanka.
Chess.jpgParle Products, India's leading manufacturer of biscuits and confectionery, has partnered with Taproot Dentsu, the creative agency from Dentsu Aegis Network India, to launch a series of 5 films for its flagship brand, Parle-G.

VIEW SPOT ONE (All in Hindi)
pedigree_child_replacement_1.jpgAdStars 2018 is open for entries and the good news is it's free to enter and you could win one of the two US$10,000 cash prizes.

Last year, Colenso BBDO found itself US$10,000 richer after claiming one of the Grand Prix of the Year awards at AdStars 2017 for the Pedigree Child Replacement Programme.
 
Campaign Brief Asia caught up with Dan Wright, ECD and Ahmad Salim, Group Business Director, to find out more about the win, how they spent the prize money, and what they've been up to since.

Postcard from Vietnam: Jaiyyanul Huq

Jaiyyanul.Huq.jpgJaiyyanul Huq is the Executive Creative Director at Grey Group Vietnam and he explains that you have to do the old, to do the new....

It's that time of the year again. That time, where I have to put my thoughts into pages. Primarily, because it's useless if they just stay as thoughts. Last time I wrote something - it was about how creatives were starting to care more about impacting the world around them - in a more meaningful way - by being closer to impacting the society that they belonged to - giving their ideas a cultural continuity that they know it deserved. A lot has changed since that article. For me and for the world around me. Some great and some... well that's for a different day.
SAMSONITE_LOGO.pngDDB Group Singapore has signed terms with Samsonite Singapore, taking charge as the creative agency for the brand.

As the world's largest travel luggage and bag company, Samsonite appointed DDB for creative duties following two rounds of closed door competitive pitches against three other agencies. The appointment covering the Singapore and Malaysia market, will see DDB Singapore take responsibility for through-the-line, social and activation duties.
disgustingstories3 copy.jpgOn Friday Facebook reinstated NGO Bahay Tuluyan's video, "Disgusting Stories", after taking it down earlier this week for (allegedly) violating community standards. The social media giant's move was hailed as a declaration of support for the fight against child abuse.

Created for Global Sexual Abuse Awareness Month, the video was produced in partnership with TBWA\Santiago Mangada Puno and Sociologist Dr. Elspeth McInness of University of South Australia to reflect the silent trauma that sexually abused children have to endure.
Dentsu Aegis APAC & SG ODFC.jpgDentsu Aegis Network held its annual volunteer initiative, One Day for Change, for the fifth consecutive year, on Friday 11 May. A continuation of last year's theme, "Champions for Children", staff from across 13 different markets in Asia Pacific dedicated this day towards building a better environment and bridging the digital divide for young and underprivileged children.

Last year, 6,646 staff across the region participated in One Day for Change giving over 33,000 hours of their time to local communities under the theme 'Champions for Children'.

BBDO Singapore retains WSH creative business

BBDO_Logo.jpgBBDO Singapore has retained the Workplace Safety and Health (WSH) Council account.

The agency was involved in a competitive pitch with several other agencies but it was BBDO who was re-appointed.
 
Saregama.jpgIndia: Saregama has launched its first television campaign for Carvaan - the new category-busting product that has already won rave reviews. The campaign features 3 mother-child relationships across 3 television spots. All of them bring alive the joy, the elderly recipients feel when they receive Carvaan as a gift from their children.

 Rob Galluzzo_500.jpgLIA has announced that Rob Galluzzo (left), founder of FINCH, will preside over the Production & Post-Production and Music Video jury.

Galluzzo began his career agency side at Y&R, first as the mailroom boy, and eventually as head of TV, before moving to become managing director at @radical.media, Sydney. In 2011 Galluzzo channeled his passions for film craft, advertising and technology into founding FINCH. Over the last six years FINCH has become one of the leading production companies in the Asia Pacific region, consistently winning film craft, entertainment, and advertising awards.

Says Galluzzo: "Great work always exists in the tension between art and commerce. Film craft is no different. There is a wonderful purity of process when it comes to judging LIA.  I'm looking forward to leading a jury that recognises and rewards craft at a show with such integrity."
Strong like mum.jpgTo the world, the mother is the epitome of care. She nurtures and rears her child with love and affection like no other.

But while she is soft within, she is strong outside. From bearing her child for nine months to protecting her child from harm's way, having a steely resolve makes a mother more special. However, it is this tough nature of her that society chooses to ignore.

VIEW THE SPOT (in Hindi)
ixigo.jpgAt a time when the entire nation has been struck by cricket fever, leading travel marketplace ixigo has come out with an all-new brand campaign that urges people to take a break from their TV screens and travel! The campaign features off-screen friend duo - Gaurav Kapur and Cyrus Sahukar, who humorously debate over their love for cricket and travel. The ad series also includes quirky lines that tie in to the campaign theme of "Koi Match Dekhega, Koi Duniya."

SMA.jpgThe Singapore Media Awards (SMA), now in its fourteen year, has appointed Wavemaker to conceptualize, design and implement this year's awards campaign, which theme is "Be the Extraordinary" (refer to Appendix below for highlights of this year's SMA creatives).

The key message is for everyone to be extraordinary in their pursuit for success, pushing boundaries and lifting the reputation of the media industry in Singapore.

"Being extraordinary is a choice; it does not matter if you're struggling financially, whether you're male or female, whether you're young or old. It's about taking full responsibility for your life and controlling the things that you can change. Taking that action to do the things others would not.

As a leading media, content and technology agency, Wavemaker is excited to support one of Singapore's largest media events. The teams have truly enjoyed working on producing the creative assets for this signature event, and are looking forward to having an extraordinary night ahead," said Zachary Lim, Deputy Managing Director of Wavemaker Singapore.
Hitachi.jpgDentsu Impact India has launched a new campaign for Hitachi, positioning it as a 'brand accessible for all.'
 
Hitachi has always strived to give the best to its customers, from quality cooling, technology to after-sales. The brand, while is considered premium, has also been facing a challenge of being perceived as an expensive brand.

HKB_BrandPhoto_1_Red_Fans_1.jpgHong Kong Ballet, Asia's premier ballet company, is unveiling its most wildly creative and unexpected campaign yet - reflecting the cutting-edge vision of new artistic director, Septime Webre, formerly of acclaimed Washington Ballet.

Starring dancers from Hong Kong Ballet, the 2018/2019 seasonal campaign and brand photography reimagines the classic art and iconic Asian city - from landmarks and temples to famous eateries - with a wildly fresh twist.
Sagawa Soy Sauce- Japanese Paintings.jpgIKEA  Human Catalogue 2018.jpgOgilvy Singapore and Japan, BBH Singapore + Dentsu Tokyo pick up Gold Pencils at One Show awards

The One Club's 45th annual One Show awards presentation has just concluded and the big news is Dentsu was named One Show Japan Agency of the Year for their outstanding showing.

This marks the first year The One Club has determined One Show country Agency of the Year honours, based on the cumulative number of Pencils and Merits won across all disciplines and categories in the top 10 countries from which entries were received.  Over the two nights of this year's The One Show, Dentsu was awarded six Gold Pencils, three Silver, five Bronze and 16 Merits.

There were 5 Gold Pencils for Asia on this second night of The One Show. Gold winners were:

OrFans_1.jpgThe World Cup is a time when many diehard football fans become orphans, with no country in the running to call their own. The feeling, as Italians have rediscovered after half a century, is not a good one.

But this time, one app is giving fans the opportunity to become, what they call, OrFans. There are 207 countries that participate in the World Cup. Only 32 manage to qualify for the cup every four years, making soccer fans in the rest 175 countries, OrFans.
 
Conceptualised and developed by Emmanuel Upputuru, an award-winning creative director based in Gurgaon India, the platform aims to link (or)fans to their adopted countries in a deeper, more meaningful way. 


b35afcd8-ac71-44f4-8620-04c1aa4d6aa8.jpgThe YDA has joined forces with The Sweetshop to create a Mentorship Prize which will allow one lucky director access to the skill, expertise and encouragement of the global production house.

The prize is directly linked to the Changing the World Frame by Frame category of the YDA and the winner of that category will receive a 12-month mentorship on their next project for social change from Sweetshop.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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