Screen Shot 2018-06-23 at 9.16.01 am.jpgJames McGrath, Creative Chairman at Clemenger BBDO Melbourne, sat on the Cannes Titanium Lions jury. Here McGrath, writes for Campaign Brief on the second day of the judging.

So, now we all know the winners, I thought it would be useful to talk little about how and why the Titanium winning-work was awarded.

First-up, I want to reinstate how brilliant and frankly essential the live judging was, particularly for this category. Apart from the privilege of hearing the best of our industry and clients talk about the world's best work they have created, it really allowed us not to be simply judging a case film. Unlike a beautifully packaged two minutes, questions can be asked and the real nature of the intention, the methodology, the experience, the context and the decision-making can be examined. Very, very revealing and expansive or reductive as a result. Talking to the out-going Terry Savage (who has created and refined the festival as we know it for the last 30 years) he indicated that we may see more of this approach. It's obvious as ideas become more complex, more contextual and frankly more experiential you need to understand and attempt to feel that.

Titanium is defined as reconsidering the way forward, as a category it's to serve as an important reflective moment for the industry, to take stock and understand the signals of what's ahead and for us as a jury we also interpreted that as what's important to reconsider bringing with us.
dundee.jpgTourism Australia's star-studded 'Dundee: The Son of a Legend Returns Home' campaign has secured a coveted Titanium Lion award at the 2018 Cannes Lions International Festival of Creativity.

The Titanium award rounded out a successful week in Cannes for Australian tourism with Dundee picking up a total of ten Lions. Tourism Australia's youth-focused Aussie News Today campaign developed in conjunction with Clemenger BBDO also took home a Gold and a Bronze Lions award.
Cannes Ambient.jpgThe USA was by far the dominant country, scoring a massive haul of 332 Lions, more than three times the total of second-placed UK with 110 Lions. Brazil was placed third with 101 Lions followed by France with 70 Lions and Germany with 66 Lions.

Australia has once again punched above its weight at Cannes Lions, this year taking out 6th spot with a total of 56 Lions - including four Grand Prix.

Spain was placed 7th with 34 Lions, followed by the Netherlands at #8 with 31 Lions, New Zealand at #9 with 26 Lions and Colombia taking the #10 spot with 22 Lions.
BBDO Networ_cannes.jpgThe 65th Cannes Lions International Festival of Creativity closed tonight with a final Awards Show. This year's Network of the Year award went to BBDO Worldwide. Second was Ogilvy and third went to DDB Worldwide.

Agency of the Year: adam&eveDDB, London; second to AMVBBDO, London; third to BBDO New York.

Independent Agency of the Year: Jung von Matt, Hamburg, followed by Droga5, New York and Wieden+Kennedy, London.

Holding Company of the Year: Omnicom followed by WPP and Interpublic Group.

The Titanium Lions, Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and Creative Effectiveness Lions were also awarded

• 'Palau Pledge' picks-up three Grands Prix Lions across the week
• Two Grands Prix awarded in Film Lions
Prasoon_Piyush.jpgPrasoon_Piyush Cannes3.jpgThe Cannes Lions International Festival of Creativity has awarded brothers Piyush (right) and Prasoon Pandey (left) the Lion of St. Mark award at the 2018 Festival.

Piyush Pandey, executive chairman and creative director Ogilvy South Asia won his first Cannes Lions awards with two Gold Lions for his work on an anti-smoking campaign in 2002, marking the start of a period of global recognition for a man who was already a creative legend in his native India.

Piyush's work is considered instrumental in the popularity of advertising campaigns produced in Hindi during the 1980s and 90s, heralding a shift to more universally accessible creativity in India.

Prasoon Pandey, younger brother of Piyush is a highly respected director whose name has repeatedly featured in global rankings of top film directors. Prasoon is credited for directing the first Indian campaign to win a Lion, for Ericsson's 'One Black Coffee' in 1996 and is one of the most awarded directors in India.
GreynJ bkk on stage.jpgThailand has scored an impressive two Gold Lions in the prestigious Film Lions category at the Cannes Festival of creativity. In Total Asia scored 2 Gold Lions; 2 silver Lions; and 2 Bronze Lions.

A Gold Lion went to the lovely "Friendshit" short film from GreynJ United Bangkok for KasikornBank K Plus. The short film features the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.

A second Gold went to Ogilvy Thailand for Voiz Waffle "The Secret". The film shows the lengths two lovers will go to not share a Voiz Chocolate Waffle.
Ogilvy Mumbai on Stage.jpgCannes Lions Festival of Creativity has kicked off the final round of winners tonight.

The Creative Effectiveness Lions category has seen a major achievement for Asia with Ogilvy Mumbai picking up the Grand Prix.

Ogilvy's Savlon "Healthy Hands Chalk Sticks" scored the honour. Millions of children across rural India still don't have the habit of using soap while washing hands. They believe water is enough. Countless children succumb to diseases such as diarrhea owing to this neglect. Savlon, one of India's popular health & hygiene brands, gave a simple solution that worked like a charm. Primary grade students in rural schools still use black-slate and chalk sticks to write with.
No Conditions Apply.jpgFCB India has scored another Gold Lion, this time for "Sindoor Khela - No conditions Apply" for Times of India in the Glass Lions at the Cannes Festival of Creativity.

The Glass Lions are the "Lion for Change"; an award with the support of LeanIn.Org which specifically recognises work that challenges gender bias and shatters stereotypical images of men and women which remain rooted in marketing messages.

An inspiring oasis at the back of the Palais

0.jpgSimon Langley, ECD, J. Walter Thompson Sydney escaped the crowds and lines of the main stages and found himself drawn this year to a more intimate side of the Cannes festival, The Innovation Lions. Langley reports exclusively for Campaign Brief.

There is so much going on at the Cannes Lions, the hardest part is working out how you're going to get the most out of it. In previous years, I've often attended the main stages with the big names and celebrities that draw the huge crowds. Even this year, I went along to see the inspiring David Droga who kicked it off on Monday, and had a laugh at the expense of Donald Trump with Jeff Goodby and Michael Wolff. But as the festival rolled on, the lines grew and I found myself almost needing to camp out the night before just to get in.

I decided this year to spend more time over at the Innovation Lions in the smaller Palais II. Here, there are four main sections. The Innovation Stage, The Interactive Stage, The Lions Innovation Start-Up Academy and the Makers Lab. Bizarrely, even though there was a fantastic buzz and plenty going on, there were no crowds. Or huge lines.

After perusing the different areas, I settled in to The Makers Lab to watch the live judging of the Innovation Lions shortlist which is spread out over three days. It's such a different dynamic to a normal jury room. More intimate, with a lot more accountability. What I loved, was there is absolutely nowhere to hide.

Aden Ridgeway's Cannes Diary PR Lions Diary

Aden01 (1).jpgAden Ridgeway (left), partner at Cox Inall Ridgeway, is representing Australia on the Cannes PR Lions jury. Ridgeway, along with most of the other Australian and NZ jurors writes for CB.

Day 1
Yes, we Cannes! Over 2000 entries, 10 jurors, 11 hours. Day #1 as a juror at Cannes Lions for PR has been epic -- and it's only Sunday.

For the past fortnight back in Australia I've been viewing and judging a significant portion of the entries as a member of the global jury. Now I'm here in Cannes as one of 10 on the award jury. It's up to us to decide the shortlist as well as the winners for PR in Cannes Lions 2018.
3500.jpg
Sir Martin Sorrell has used his first public appearance since being forced to leave the advertising group WPP to criticise the board of his former company, dismiss suggestions that he paid for a sex worker on company expenses, and complain he was not treated fairly.

"What has happened could have come out significantly differently," he said. "I'll just leave it at that. There were other courses of action which were open to the company, which they did not take."

Sorrell dismissed the "scurrilous and salacious stuff that has been thrown around" about his departure in what he called a "ridiculous" press frenzy.

Earlier this month the Wall Street Journal (WSJ) reported one strand of the investigation that led to his departure was an allegation he used company money to pay for a sex worker, which he strenuously denied.

James McGrath's Cannes Titanium Diary #1

Screen Shot 2018-06-21 at 8.00.35 am.jpgJames McGrath, Creative Chairman at Clemenger BBDO, is sitting on the prestigious Cannes Titanium Lions jury. Here McGrath writes about the experience for Campaign Brief.

Day Two of Cannes Lions Titanium judging has just been completed. This year, I assume in a welcome gesture of palpable Creativity being on display, the 25 finalists have been invited to present to the jury, their case, for their idea in ten minutes with another ten of questions from us, all in front of a live audience (as we saw in Innovation last year).

I should first say, if ever there was an educational masterclass in understanding the year's best work from the people who devised it and the extraordinary clients who bought it, this was it. Never mind observing some of the penetrating questions (in a very respectful and congratulatory kind of way) from us the jury.

Our jury is presided-over by Colleen DeCourcy, CCO of Wieden + Kennedy, like many of our visionary and contemporary leaders, she is unsurprisingly disarming, straight-talking and clearly thinking deeply about the complex and ever-converging world we all operate in.
TIME_billboard KLCC.jpgDentsu One Malaysia has been appointed as lead agency to provide integrated marketing solutions for TIME dotCom Berhad (TIME), Malaysia's telecommunications provider with businesses spanning domestic fixed line, data centres and global networks.

Dentsu One is tasked with developing TIME's ad campaigns for both traditional and digital media. Additionally, Dentsu One also oversees TIME's digital media strategies and planning through a collaboration with sister agency, Vizeum Malaysia.
James Honeyborne .jpgBlue Planet II executive producer James Honeyborne (left) received the first Global Goal 14 Life Below Water Impact award for positive ocean awareness from the UN's Director for Ocean Dr Lisa Svensson (pictured below with Honeyborne).
 
Underwater ceremony took place in bay of Cannes and screened during the Global Goals seminar with campaigner and musician Simon Le Bon, Sky CEO Jeremy Darroch, Unilever CMO Keith Weed, evian's VP Marketing Patricia Oliva, Founder of Adjust Your Set and co-founder of BLUE Marine Foundation Chris Gorell Barnes and co-founder of Project Everyone Gail Gallie
Life Before Ashes.jpgAn estimated 5 lakh people die in India every year due to unavailability of organs that can be transplanted. Although public awareness has increased in recent years, a lot of conversation is limited to hospitals and the prevalence of organ donations in the country continues to be very poor.

TheBridalUniform_2.jpgThe RIng Girl.jpgThe Media Lions awards presentation at the Cannes Festival of Creativity has seen 4 Bronze awards for Asia. BBDO Pakistan, J Walter Thompson Bangkok, Dentsu Inc Tokyo + PHD Taiwan all scored Bronze Lions in the category.

BBDO Pakistan won with "The Bridal Uniform" for UN Women. To protest against child marriages in Pakistan, UN Women collaborated with the most famous fashion designer in the country to design the world's first Bridal Uniform: a schoolgirl's uniform merged with traditional Pakistani bridal gown embroidery. They then hijacked the nation's biggest bridal wear fashion show to launch the dress on the catwalk as worn by a schoolgirl.

J Walter Thompson Bangkok won Bronze for "Home Is Not A Boxing Ring" for the Women & Men Progressive Foundation. Thailand ranks #2 in the world when it comes to domestic violence. During a live televised Muay Thai fight, fans were given a sobering reminder of the reality of violence against women when the glamorous Ring Girl was replaced by a real domestic abuse victim - made up to resemble her horrific actual injuries. Instead of displaying the round number, her sign simply said, 'Home is not a Boxing Ring' #PickYourFight.
AIG_Diversity3.jpgIKEA  Human Catalogue 2018.jpgTBWA\Hakuhodo Tokyo has picked up a Silver Lion tonight in the PR Lions competition at the Cannes Festival of Creativity. At the recently concluded awards presentation four other Asian agencies also came away with Bronze Lions.

TBWA\Hakuhodo Tokyo's Silver winner was for AIG "Pride Jersey" that utilises a special black fabric which, when stretched, reveals the full spectrum of a rainbow's colours.

Innocean Worldwide South Korea scored Bronze for "Chatty School Bus" for Hyundai.

A Bronze Lion went to BBH Singapore for "The IKEA Human Catalogue" for IKEA.
No Conditions Apply.jpgNo Conditions Apply.jpgFCB India wins Gold and Bronze Lions for "Sindoor Khela - No conditions Apply" for Times of India in the Direct Lions at Cannes Festival of Creativity.

In the Direct Lions, 2,480 entries were received and 76 Lions awarded: 10 Gold, 27 Silver and 38 Bronze. The Grand Prix went to 'Palau Pledge', by Host/Havas, Sydney, Australia, for Palau Legacy Project.

"Ideas that are human and make us feel, rise above the rest and the Grand Prix, the first large-scale tourism eco-pledge, did just this," said Direct Lions Jury president: Susan Credle, Global Chief Creative Officer, FCB.

Download the Direct Lions winners - Direct Lions Winners.xls
Good Vibes.jpgCheil Worldwide India is Asia's only Lion winner in the Cannes Innovation Lions this year. The presentation of awards concluded just minutes ago and a total of only 6 Lions was awarded in the category - 1 Grand Prix; 1 Gold; 1 Silver and 3 Bronze Lions.

The Innovation Track Lions honour the ventures, products, business transformation and the new data-driven, tech-enabled solutions that push creative boundaries.


The mobile app enables two-way communication for the deafblind. The app enables two-way communication. Technically speaking, the Good Vibes app interprets 'short tap' and 'long press' as 'dot' and 'dash' of Morse code. Combinations of these make letters and words, which are then transmitted as distinct sets of vibrations, which can be deciphered by any trained deafblind person.

The Grand Prix went to Vive Digital Program "My Line" by MullenLowe SSP3 Colombia.

View the Innovation Lions winners - Innovation Lions Winners.xls
BLINK TO SPEAK 3.jpgTBWA\India and TBWA\Hakuhodo Tokyo both have won Silver Lions in the Product Design category at the Cannes Festival of Creativity.

TBWA\Mumbai's Silver Lion goes to "Blink to Speak" for the Asha EK Hope Foundation and TBWA\Hakuhodo Tokyo won for "Pride Jersey" for AIG.

Using the power of eyes, TBWA\India devised a way to help these patients. Blink To Speak uses 50 simple eye movements to build an extensive eye language.

Download the Product Design Lions winners - Product Design Lions Winners.xls
Make It Metal.jpgOgilvy Japan has picked up a Bronze Lion for "Make it Metal" for Sony Music Labels in the Cannes Creative Data Lions category at this year's Cannes Festival of Creativity.

This was the only Lion awarded to Asia.

Trash metal band Slayer performed recently on Jimmy Fallon's "The Tonight Show" and according to Spotify, heavy metal is ruling the streaming airwaves across the world, revealing metal fans as the most loyal among music fans.
RIDLEY-SCOTT-2018.jpg
This morning, legendary film and commercial director Sir Ridley Scott presented the 28th New Directors' Showcase to an audience of 2,300 Cannes delegates.

Taking place at the Palais des Festivals at the 2018 Cannes Lions International Festival of Creativity, the 50 minute showcase presented the very best, groundbreaking directorial talent from around the globe. Partnering with Academy Award-winning creative studio MPC, the NDS provides a platform for latest directing talent and celebrates their creativity, innovation, and craft.

The showcase saw Ridley take to the stage in a Q&A with Kate Stanners the Saatchi & Saatchi Global Chairwomen and CCO. This year's theme, 'Regeneration:Year One' emphasized Ridley's forward facing views on new talent, the role of a director in today's comms landscape, and importance of both the idea and execution.

The visual identity for the 2018 New Directors' Showcase was created by Ridley's grand-daughter Cuba Tornado Scott in creative collaboration with the design team at MPC. Cuba was commissioned to create an original artwork inspired by the theme 'Regeneration:Year One'. The artwork was then used as the foundation for the team at MPC, led by creative director Antar Walker, to develop into a full title sequence and promotional materials.

Kiwi_Ali_LOW.jpgThe Copywriting of this KIWI "First Steps - Ali" print add last night won the Grand Prix in the Industry Crafts category. It was created by Ogilvy Chicago.


Endless words have been written about the people whose shoes are portrayed in this campaign. For instance, Muhammad Ali inspired some of the best sports writing ever, from the likes of Norman Mailer, Hunter S. Thompson, and George Plimpton. Far from yearning to compete with those legendary pens or to slavishly echo their style, we approached the story of 6 charismatic figures from a different angle; we put their steps in the spotlight. We showed the revolutionary impact they had. We illustrated the difference that these people made in the course of human events. Things we take today for granted, or in hindsight we think are self-evident. But for them, it was almost inconceivable to think what they thought. Few of us today would have the courage to walk even a step in their shoes. That is the crux of the idea that informs all the storytelling.
The Lion's Share.jpgThe United Nations Development Programme (UNDP), Australian and New Zealand production company FINCH and founding partner Mars have today announced an initiative aimed at transforming the lives of animals across the world by asking advertisers to contribute a percentage of their media spend to conservation and animal welfare projects.

The initiative, a fund called The Lion's Share, will see partners contribute 0.5 percent of their media spend to the fund for each advertisement they use featuring an animal. Those funds will be used to support animals and their habitats around the world. Mars is the first advertising partner in The Lion's Share.
Emergency Collectibles.jpgTesco1.jpg8 entries from Asia progress forward at the shortlist stage of the Sustainable Development Goals Lions at the Cannes Festival of Creativity.

India has 3 shortlists - 2 for the Isha Foundation Coimbatore "Rally for Rivers" and one for Leo Burnett Mumbai for "Tata Capital Salaam Loans".

Japan has two shortlists one for Dentsu Tokyo for "Emergency Collectibles" from Kobe Shimbun and the other for TBWA|Hakuhodo for "Pride Jersey" for AIG.

The following agencies have one shortlist each:

Cheil Worldwide Seoul for "Stop Download Kill" for Busan Metropolitan Police.
And Dentsu Jayme Syfu Philippines for Greenpeace's "Dead Whale".

Download the Creativity for Sustainable Development Goals Lion shortlist - Sustainable Development Goals Lions shortlist.xls
Chalk Sticks.jpgQQ Alert.jpgFour of the 29 entries shortlisted in the prestigious Creative Effectiveness Lions at this year's Festival of Creativity are from the Asian region. The shortlist, released just minutes ago in Cannes, sees India and China score two shortlist each.

Ogilvy Mumbai has both of India's shortlists for Savlon "Healthy Hands Chalk Sticks".

China's two shortlists are both for Tencent Shenzhen for their "QQ Alert - Reunion After Years".

Download the Creative Effectiveness Lions shortlist - Creative Effectiveness Lions shortlist.xls
Cannes Lions 2018 sign-1.jpgThe 2018 Cannes Lions Festival of Creativity enters day three today with the release of shortlists for 2 more Lions categories just moments ago.

Today's shortlist releases are for Sustainable Development Goals and Creative Effectiveness Lions.

The awards presentation for these Lions categories to be held tomorrow night in Cannes. Download the shortlists below.

Download the Sustainable Development Goals Lions shortlist - Sustainable Development Goals Lions shortlist.xls

Download the Creative Effectiveness Lions shortlist - Creative Effectiveness Lions shortlist.xls

Spreading Kindness.jpgMankind Pharma is one of India's leading Pharma & Wellness companies, racing towards a target of 1Bn US$. Mankind had always believed in providing quality medicines at an affordable price in order to benefit a larger section of society.

Chevrolet.jpgIn the new Chevrolet Campaign, "Poem", superstars Paul Pogba, David De Gea and Chris Smalling of Manchester United quote strong motivational words from Victor Hugo, Miguel de Cervantes Saavedra and Shakespeare to celebrate the release of new car models Cruze, Camaro and Equinox.

Tricia Camarillo-Quiambao.jpgInitiative has appointed Tricia Camarillo-Quiambao as Managing Director Initiative Philippines. Camarillo-Quiambao will hold the dual role of Managing Director Initiative Philippines and Chief Growth Officer for IPG Mediabrands Philippines. 

Camarillo-Quiambao (pictured left) joins IPG Mediabrands from BPI (Bank of the Philippine Islands), where she held the role Head of Brand and Communications Management. Prior to that, Camarillo-Quiambao led business development and corporate affairs for McCann World Group.
 
Venus Navalta, CEO IPG Mediabrands Philippines commented, "Since entering the market in 2015, Mediabrands has demonstrated explosive growth. Providing innovative and effective solutions to our clients' business challenges has propelled us to the #1 ranking in RECMA, a world record in terms of points gained for the period.  We continue to expand our remit, introducing new talent with diverse capabilities to help clients capitalise on new opportunities."
Reprise exco.jpgIPG Mediabrands Malaysia has rolled Mediabrands agencies Society and Ansible under the Reprise banner, creating a new full-service global performance media marketing unit. The unified Reprise will continue to partner with and support UM and Initiative, the global media networks within IPG Mediabrands, as well as cultivate its own client base.

IPG Mediabrands created the new offering in response to the growing market need for a full suite of digital media services to be housed under one roof. This combines Reprise's core search and SEO capabilities with the social content and creative skills of sister agency Society, and the mobile media, UX and technology capabilities of Ansible. Reprise will now offer strong global capabilities across digital channels, content creation, product and web development, as well as e-retail and commerce.
Pratik Gupta- Co-founder, FoxyMoron_1.jpgOrient Bell Tiles has awarded its business to marketing solutions agency, FoxyMoron. Additionally, the agency will also be proactively contributing towards all above the line marketing activities for the brand.
 
Founded in the 1970s, Orient Bell is one of the largest manufacturers of ceramic and vitrified tiles as well as the first to manufacture ultra-vitrified tiles in India. The digital mandate will be handled by a dedicated and enthusiastic team based out of their Gurugram office.
 
The duties entail building the brand's social presence through strategic planning and innovative solutions to increase market penetration and consumer engagement. FoxyMoron will be involved in the strategy, content creation and design across all social media platforms, as well as SEO and website development. The agency will work towards building awareness, consideration and affinity with a collaborative strategy focusing around engaging content.
Matt Cullen.jpgIn a major coup, Lenovo has appointed Arcade as their lead Creative Agency to work on their Consumer Marketing business across APAC. The appointment follows a competitive pitch against three other agencies earlier this year. Arcade will handle all regional work out of their Singapore office.

Arcade's work will cover a broad range of markets across the APAC region including: Japan, ANZ, India, Hong Kong, Taiwan, Korea, Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Phillippines.
 
The campaign will run across print, digital, social and retail channels as well as influencer programmes and aims to provide a fully integrated brand strategy, digital and communications campaign for Lenovo with focus on promoting Lenovo's flagship Yoga range and innovative Ultraslim devices.
Friendshit.jpgThe Cannes Entertainment Lions awards presentation has just concluded and Asia has walked away with 4 Lions - 1 Gold Lion, 1 Silver and 2 Bronze.

Picking up a very deserving Gold Lion was GREYnJ United Bangkok who won for their Kasikornbank's KBank "Friendshit" short film.

For the short film GREYnJ United partnered with Kasikornbank to launch 'Friendshit', a case study on leveraging trademark storytelling to narrate a universal truth. Featuring the socially-awkward Hui, who finds it a daily uphill challenge to make friends and ingratiate herself into mainstream society, the spot weaves in the K Plus app as a mechanism the teens leverage as a platform to break the ice with people from all walks of life.
disgustingstories1 copy.jpgTBWA\Santiago Mangada Puno Philippines has won Asia's only Gold Lion in the Cannes Film Craft Lions.

They won for their  "Disgusting Stories" film for Bahay Tuluyan.

Worldwide, millions of children are sexually abused every year. In the Philippines, from 2011-2016, there were reports of 7418 children raped, by adults children trusted, Bahay Tuluyan (Shelter House) of the Philippines, in partnership with TBWA\SMP, released "Disgusting Stories", an animated film using actual illustrations by abused children  given by sociologist Dr. Elspeth McInnes of University of South Australia.
KFC_Shuttle.jpgKFC_Dragster.jpgOgilvy Hong Kong continued their outstanding performance in Cannes again tonight winning 2 Gold Lions and 2 Silver Lions for their Hot & Spicy print campaign. The campaign, produced by top Thailand CGI Studio Illusion, now has won 5 Gold Lions and 2 Silvers at this year's Festival.

Tonight's two Gold Lions were for Art Direction and the 2 Silver Lions were for Photography.

In total Asia picked up 2 Gold, 5 Silver and 8 Bronze Lions in the Industry Craft Lions.

Dentsu Tokyo picked up a Silver and Bronze Lion; TBWA\Thailand came away with a Silver and 2 Bronze Lions and Sha Inc Tokyo won Silver.

Single Bronze Lion winners were Amber China, Hakuhodo Malaysia, Prakit Thailand, Cheil Hong Kong and Havas Shanghai.

See details below:

Grande Media_Sweet change.jpg
McCann Mumbai has won a Gold and Silver Lion in the Creative eCommerce Lions at the Cannes Festival of Creativity. McCann won both Lions for their PayTM's "Sweet Change" campaign.

The Creative eCommerce Lions is new to the Cannes Festival of Creativity this year. 


Download the Creative eCommerce Lions winners - Creative eCommerce Lions Winners.xlsx
Predict to Prevent.jpgNo Conditions Apply.jpgBBDO Bangkok and FCB Mumbai have both picked up Bronze Lions in the Cannes Brand Experience & Activation Lions. They were the only entries to convert from Asia's 11 shortlists.

BBDO Bangkok won their Bronze Lion for "Predict to Prevent" for Samsung's Depression Awareness campaign and FCB Mumbai won Bronze for "Sindoor Khela - No Conditions Apply" for Times of India.

The Grand Prix was awarded to "Today at Apple" for Apple Cupertino USA.

Download the Brand Experience & Activation Lion winners - Brand Experience & Activation Lions Winners-2.xls

Toby Talbot's Cannes Diary

Screen Shot 2018-06-15 at 1.17.44 pm.jpgToby Talbot (left), chief creative officer at Saatchi & Saatchi NZ, is sitting on the Cannes Radio + Audio Lions jury. Here Talbot gives a rundown of his three days in the jury room exclusively for Campaign Brief.

Day one.
Let's start with the lanyard you have to wear.
The last time I judged Cannes, it was smaller. A lot smaller. This beast hangs like an enormous AO poster around my neck, making me feel like a small child being evacuated from war torn London.
Sharp at the edges, a dangerous wind break and there, I presume, to inform anyone within 100 metres exactly who I am, and what exactly it is I am judging.

As if anyone gives a fuck. This is Cannes.
TheBridalUniform_2.jpgBBDO Pakistan and Innocean Worldwide South Korea both have 3 entries on the shortlist in the Cannes PR Lions category. BBDO and Innocean have 3 shortlists each.

A total of 215 submissions made the cut and Asia has 19 entries on the shortlist.

Shortlisted work is listed below:


PAKISTAN
BBDO Pakistan for UN Women "The Bridal Uniform"
BBDO Pakistan for UN Women "The Bridal Uniform"
BBDO Pakistan for Pepsico Sting "Remake The Boxer"


IKEA 2018 3.jpgOK GO.jpgIntroduced this year, the Social & Influencer Cannes Lions see Asia with 12 shortlists making the cut.

China has 4 shortlists and Singapore, Bangkok, India and Japan have two each.

Ogilvy Beijing is shortlisted twice - one for "52 Mayors of Danzhai" for Wanda and the other for "House of Emotions" for Intel.

Mindshare Shanghai has a shortlist for "Power of Queens" for Maybelline and Ogilvy Shanghai has a shortlist for "H&M Social Stylist" for H&M.

FCB India is shortlisted for "Sindoor KHela - No Conditions Apply" for The Times of India and DDB Mudra Group Mumbai for "Suede Gully" for Puma.

BBH Singapore has two shortlists both for "The IKEA Human Catalogue".
BLINK TO SPEAK.jpgIn this year's Cannes Product Design Lions Asia has seen 8 entries progress through to the shortlist.

India has 3 entries on the shortlist, 2 for Japan, and one each for Singapore, Thailand and Malaysia.

There is a total of 34 shortlists overall.

From India Reliance JIO Infocomm Mumbai has a shortlist for "Passport to Republic of India; TBWA Mumbai is shortlisted for "Blind to Speak" for the Asha EK Hope Foundation and Ogilvy Mumbai is shortlisted for "Savlon ID Guard".
Sakeru Gummy1.jpgTohokushinsha Film Corporation Tokyo has 11 of Asia's 20 entries on the prestigious Cannes Film Lions shortlist, released just a few minutes ago.

Tohokushinsha's shortlists are all for the one campaign for Uha Mikakuto Sakeru Gummy. The campaign has 11 executions and was shot and produced by Tohokushinsha Film Co. Hakuhodo Tokyo was the creative agency.

There were 9 other single finalists in this category, 6 of which were from Thailand:
IKEA 2018 2.jpgIn total 234 entries have been Shortlists in this year's Cannes Direct Lions at the Cannes Lions Festival of Creativity. 

The results, released today in Cannes see 11 entries from Asia making the cut,.

Singapore and India have 3 entries each on the shortlist.

Japan has two shortlists and Pakistan, South Korea and China all have one entry each in contention for Lions.

BBH Singapore has two shortlists for "The IKEA Human Catalogue" and Ogilvy Singapore has one shortlist for "French Film Festival in Forth Worth" for Alliance Francaise de Singapour.
Make It Metal.jpgFrom the 61 shortlists in this year's Creative Data Lions at the Cannes Festival of Creativity, Asia has just two shortlists.

Ogilvy Japan is shortlisted for "Make it Metal" for Sony Music Labels and Cheil Worldwide Seoul has made the cut for "DustSee" for Seoul Metropolitan Government.

Winners will be announced at tomorrow's awards presentation in Cannes.

Download the Creative Data Lions shortlist - Creative Data Lions Shortlist.xls
Cannes Lions2018_Ambient1.jpgThe 2018 Cannes Lions Festival of Creativity enters day three today with the release of shortlists for 7 more Lions categories.

Today's shortlists are for Product Design, Creative Data, Social & Influencer, PR, Direct, Media and Film Lions.

The awards presentation for these Lions categories to be held tomorrow night in Cannes. Download the shortlists below.

Download the Product Design Lions shortlist - Product Design Lions Shortlist.xls

Download the Creative Data Lions shortlist - Creative Data Lions Shortlist.xls 

Download the Social & Influencer Lions shortlist -  Social & Influencer Lions Shortlist.xls

Download the PR Lions shortlist - PR Lions Shortlist.xls

Download the Direct Lions shortlist -  Direct Lions Shortlist.xls

Download the Media Lions shortlist -  Media Lions Shortlist.xls

Download the Film Lions shortlist - Film Lions Shortlist.xls
James Zhu.jpgPHD has appointed James Zhu as Managing Director of its China headquarters in Shanghai effective July 17. A results-driven leader, Zhu will focus his efforts on elevating PHD's offering in providing complete marketing solutions for its clients.

Zhu (pictured) joins PHD after nine years at WPP, most recently as General Manager at Wavemaker and previously Partner at Mindshare.

"The Chinese market is constantly changing, and agencies need to keep learning and adapting their offering to fit the market's needs," said Zhu. "It's important to always be engaging in conversation with clients in order to dig out their emerging challenges, fully understanding them and helping to create competitive advantage by doing things differently. I'm happy to be joining PHD whose very ethos is just that--finding a better way."

PHD China CEO, Anna Chitty, commented, "We are thrilled to welcome James onboard. He brings a wealth of experience and industry knowledge to our team and we know he will help our clients' business continue to thrive.
TheBridalUniform_2.jpg18 Asian entries move forward from the shortlist stage in the Cannes Festival of Creativity Media Lions with 4 shortlists going to China (two each for Mindshare and Tencent) and 4 for Japan (all for Dentsu).

South Korea has 3 shortlists and India 2. The Philippines, Chinese Taipei, Vietnam, Thailand and Pakistan all have one shortlist each.

Download the Media Lions shortlist - Media Lions Shortlist.xls

Trash Isles.jpgSix Grand Prix awards were awarded tonight at the second awards night of these Cannes Lions. Campaign Brief Asia highlights each of these worthy winners.

In the DESIGN LIONS the Grand Prix went to 'Trash Isles' by AMVBBDO, London for Plastic Oceans / Ladbible, United Kingdom. A powerful idea that highlights in the North Pacific, an area of plastic trash the size of France has formed. Governments have simply ignored it so the Plastic Oceans Foundation and LadBible submitted an application to the UN to recognise The Trash Isles as an official country. If granted, this would compel other nations to clean it up. As a result, 200,000 people became citizens and the campaign reached half a billion people.

KFC_Dragster.jpgKFC_Shuttle.jpgOgilvy Hong Kong's lauded KFC Hot & Spicy print campaign has landed Asia's only Gold Lion in the Cannes Print & Publishing Lions. The awards ceremony has just concluded at the Cannes Festival of Creativity and Asia's haul from the category was 1 Gold, 2 Silver and 4 Bronze Lions.

Ogilvy Hong Kong KFC "Dragster/Heroes/Shuttle" was one of only 7 Gold Lions awarded in  Print & Publishing.

Ogilvy Thailand picked up a Silver Lion for their Thermos Singapore campaign "Polyester/Wool/Cashmere"

Dentsu Tokyo scored a Silver Lion for Hokkoku Shimbun "Sumo Girls" and a Bronze for Kobe Shimbun "Emergency Collectibles".

Cheil Hong Kong came away with a Bronze Lion for their new Block Out The Chaos JBL Headphones campaign - "Football Managers/World Leaders".
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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