Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time his topic is what has been seen and heard recently in Hong Kong...
As tempted as I am to give a brief summary of England's brilliant victory in Spain, I feel I should stay on track and look at anything interesting going on in our industry, (but that Raheem Sterling goal was very cool no?).
I usually try to focus on one interesting topic for these pieces about Hong Kong, but this month I felt like covering a few things which have caught me ears and eyes for different reasons. Kicking off (oops there I go again - football!) with Tikitiki Bowling Bar. Now here's a strange one. About the only magazine I read regularly these days is The Economist. Not because I want a weekly informative overview about what's going on in the world in business, politics and current affairs, but because if I carry it around people might think I'm half intelligent (although I do think the publication seems to have some anti-China agenda going on, which sometimes is a little too apparent).
Dead Whale_new.jpgDentsu JaymeSyfu in The Philippines has continued their great success with their Greenpeace "Dead Whale" campaign at this year's Cresta Awards with the ambient execution picking up the Grand Prix award in the Outdoor category. McCann Worldgroup Thailand also enjoyed success at the Cresta's picking up Silver and Bronze award for their Sure "Capture" commercial.

All winners were chosen by Cresta's International Grand Jury of 81 leading creative professionals from 42 countries.  Of those, 15 countries made the final cut with a total of 66 winning ads (10 TV/Cinema/Online Film; 3 Outdoor; 4 Integrated Campaigns; 4 Ambient Media; 4 Direct Marketing; 1 Radio; 3 Design; 17 Crafts; 7 Promotions & Incentives; 7 Branded Entertainment  and 6 Interactive entries - see attached winners' list).  Selection criteria were originality of the creative idea and the quality of its execution.  In addition to the 6 GRAND PRIX'S awarded, the remaining breakdown of 'Statue Levels' includes 6 GOLD; 22 SILVER and 32 BRONZE Awards.
Finalists Announced .jpgThe Global Awards now in its 24th year of honoring the world's best wellness and healthcare advertising, has announced the 2018 Finalists.
This year's Finalists were selected by the Grand Jury and 6 Live Juries (Australia, Brazil, Great Britain, India, South Africa, and USA) from entries submitted from 26 countries on 6 continents. The competition expanded its global footprint receiving entries from 70 new companies in 2018 with entries from such far-reaching destinations as Cambodia and Iceland achieving Finalist status and moving on to the next judging round.

Asia has scored 25 finalists in Health & Wellness led by India with 9 (6 for McCann Health, 2 for Medulla Communications and one for TBWA India) followed closely by Japan with 8 (McCann Health has 7 for "Washable Book" and one for Beacon Communications. Thailand has four finalists all for Dentsu One, China has two finalists both for McCann Health as do South Korea both for Serviceplan.

In the Pharma category Asia has 7 finalists, India with 6, 3 for Medulla Communications, 2 for TBWA India and one for Artiligence. China has one finalist for McCann Health.
Bill Oberland AICP.jpg Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Bill Oberlander, co-founder and executive creative director at OBERLAND in New York.

Winner: "IKEA". Admittingly, I'm a sucker for stylish, hyper-lifestyle ads with beautiful supermodels in stunning settings. So when this commercial started I was drawn in with great expectations. Assumingly another over-the-top production for Calvin Klein or Dolce Gabbana, right? When the "record scratch" moment arrives with an everyday Swedish woman walking onto the set to take the piss out of all the pretention---it was disruptive, funny and memorable. She's completely oblivious to all the fabulousness, only calling out the high style of the IKEA cabinets (obviously trying to strategically reposition IKEA beyond their cheap, non-fashionable brand image). The commercial is short, sharp and to the point. I think this spot gives the IKEA brand great, high production values along with a winning, self-deprecating sense of humor. Bravo. READ ON...
Drawer.jpgThe IKEA store launch in Hitec City, Hyderabad, has been one of the most talked about launches in recent times. A much-anticipated event, the store launch was preceded by the brand's first ever communication for the Indian market, created by Dentsu Impact. The launch also saw some interesting on-ground activations that got people talking.

Subhash Pinnapola.jpgThe Midas Awards for the World's Best Financial Advertising has announced the 2018 Executive Jury. This is the second year that Midas will bring together this elite global panel to review the Shortlisted entries selected by the international Midas Awards Grand Jury.
The Executive Jury, a brain trust comprised of 26 founding officers, CEO's, and executive creative directors, from global advertising agencies, and globally recognized experts in financial policy and communications will provide an even more comprehensive evaluation of the global creative work submitted.

Ganesh Prasad Acharya, Creative Director, pi communications, India and Subhash Pinnapola (pictured), CEO/Founder, Storybook, Sri Lanka will sit on the 2018 Midas Awards Executive Jury:
Australian tourism body Visit Victoria is putting your next short-break in the paws of your dog with the world's first tourism campaign optimised for dogs.

The campaign, developed by Clemenger BBDO Melbourne, highlights how dogs love the quality experiences of regional Victoria as much as much as their pet owners and non-pet owners alike. 

It is the first digital tourism campaign optimised to stimulate dogs' sight and sound, featuring content curated by local pet-fluencers @MyAussieTribe, @Tomandcaptain, @ChandlerThePug and @HuckAndCo.

An extension of the recently launched Your Happy Space regional Victoria marketing campaign for humans, Your Dog's Happy Space will get tails wagging with a short-break away.

'What would Jesus Do?' asks organ donation film

WWJD - Still.jpgThere's really never a good time to talk about organ donation. That's the insight that inspired Revolver/Will O'Rourke writer/director Richard Bullock to go all in and cast Jesus Christ as the lead for his latest short  film. No doubt this will create some heated discussion. And that's exactly the point of it all. To get people to talk about organ donation.

Despite having very successful outcomes for Organ transplant, Australia has relatively low levels of donor registration compared to other countries. This phenomenon has nothing to do with a willingness to donate and more to do with a unique set of issues found in Australia. In fact 80% of Australians say they will donate but only 34% are on the registry.

01 Hill Myna.jpgACER and ADK Taiwan have come up with an interactive tetralogy-story film for the ACER Swift series laptop.

Titled "Dare to Be Free", the film tells the story of four office workers thoughts in the meeting room. Each character narrates their thoughts parallel at the same timeline and finally realize to get rid of their unnecessary burdens. The original film switches to a parallel storyline when you press 1, 3, 5 and 7 on the keyboard.

IMG-20181012-WA0005.jpgMcCann Worldgroup India has swept the prestigious Global Jay Chiat Awards for Strategy held in New York on Friday night, being crowned Agency of the Year after dominating the much celebrated and sought after 4A's Jay Chiat Awards.

The agency won the biggest award of the night - the Grand prix for its campaign "5 words that made toilets India's new status symbol".

It dominated the awards by winning three of the five golds that were awarded across three different categories:

·      Gold in the 'connection strategy' category for Reckitt Benckiser's brand HARPIC for the campaign "5 words that made toilets India's new status symbol"

·      In the category 'product/service' it won a gold for Ministry of Public Health, Afghanistan for "Immunity Charm"

·      Gold in the 'regional strategy' category for Narayana Health for "The Door Blouse" campaign

This is the first time ever that an Indian agency has won the Agency of the Year at these awards, which are presented by the 4As (American Association of Advertising Agencies.)
Mumbai Games.jpgMumbai Games is a new concept pioneered by Sportzconsult that encourages Mumbaikars to get out and play. Its governing council includes noted sports personalities like Gopi Chand, Viren Rasquinha and Anjali Bhagwat. It's under the aegis of the Maharashtra Olympic Association.

Scarecrow M&C Saatchi will handle the creative, web design and social media. Wavemaker is handling the media duties.

The first-ever-event-of-its-kind, Mumbai Games will have 8 contingents, representing specific localities like South Mumbai, Thane and Navi Mumbai. Each contingent will be owned by a franchisee.

FCB Group Malaysia makes five key promotions

FCB Malaysia Promotions.jpgFCB has announced a number of key promotions to its senior leadership team.

Natasha Aziz has been elevated to General Manager of the FCB Group Malaysia from her previous designation as head of account management. Aziz will take on greater company and P&L responsibilities in addition to her on-going role as the group's senior most suit.

Formerly a senior account director, Syahriza Badron moves up into the new Head of Business Development role. Whilst remaining as the lead on a number of the agency's key clients, Badron will be tasked with catalysing growth opportunities for both agency brands: FCB and Ignite.

Jamie Tan has been promoted to Head of Operations. Tan was previously the group's operations director and her new role will encompass administrative, talent management and the financial operations of the agency.
Saregama.jpgDiwali means many things to Indians. Homecomings, get-togethers, celebrations, gifts, lights, sweets, and shared joy.
Diwali advertising over the years has been high decibel and mostly about deals. Synthetic families wearing silk garments and plastic smiles are seen in almost every Diwali ad.

Navin Talreja, Co-Founder, The Womb, says: "You do get a campaign here and there that tugs at the heart through emotional stories. But rarely has any brand brought in a point of view to our way of celebrating India's biggest festival that resonates."

VIEW THE SPOT (in Hindi)
K PLUS Face Off_1.jpgMobile updates are great. But it's common for consumers in Thailand to feel awkward and uncomfortable when dealing with changes or something they're unfamiliar with.

K PLUS is the most downloaded mobile banking app in the market and it's updating its old firmware and changing its look. So the bank, via agency GREYnJ United, needed to handle 9 million people's feelings when announcing the changes prior to the new update becoming available.

GREYnJ United's approach is a short film called 'Face/Off'. Released yesterday, the film is a story about a girl who kept changing her looks, because updates are good and change is awesome.

The Vicious Cycle_1.jpgThe Vicious Cycle_2.jpgMarch for Our Lives, the US anti gun violence organisation founded by survivors of the Parkland school shooting in Florida has released "The Most Vicious Cycle".

It's is a nine-minute powerful music video that repeats the same Kesha music video three times, showing the domino effect of responses from American politicians to the gun control issue. Each of the 3 versions changes slightly as the message gets stronger and stronger and urges people to vote in the upcoming US mid-term elections

The music video was released this week by Kesha and her younger brother Sage Sebert and the idea for the music video was conceived by McCann New York. In searching for the song McCann found out, through their previous working relationship with Kesha, that Sebert had written the song "Safe" in response to the Parkland tragedies.

Viking.jpgSteve Rogers has recently directed four new spots for Amazon Prime Video via Somesuch & Co and Droga5 London.

We've all been there, glued to the TV binging on the newest hit show. In the latest spots from Rogers viewers see how four people's lives are transformed for the better over the course of watching TV shows on Amazon Prime Video.

Their binge-watching habits take extreme effect, dramatically altering their personalities in these hilarious new set of ads promoting the Amazon Prime Video service in Europe.

CB Asia 2018 Rankings Cover.jpgWelcome to the 2018 Campaign Brief Asia Creative Rankings. Download the 57 page special edition of Campaign Brief Asia for all the details pf this year's Creative Rankings. View the performances of each ad agency, each network, each country and individual copywriters and art directors.

The Campaign Brief Asia Creative Rankings tabulates the results of 11 international and regional advertising awards over a two year period - 22 different shows.

Over 200 ad agencies won awards at these shows and each award garnered creative ranking points and contributed to this detailed Agency Creative Ranking.

The Hottest Creatives tables rank the most awarded copywriters and art directors from #1 down to #1862. If you won at one of the awards shows we include over the past 2 years then you are ranked over the next 57 pages. For a full explanation on the methodology see page 4 of the pdf.

The Campaign Brief Asia Creative Rankings are based solely on creative performances over the August 2016 to July 2018 award show 2 year period.
Memo oke.jpgThere are currently 800,000 people who suffer from Alzheimer's in Thailand and the number is rising by 30,000 per year.

Studies show that apart from being entertaining, singing can also help boost memory among the elderly.

The Alzheimer Foundation of Thailand sees the importance of this and would like to enhance it to help patients of Alzheimer's.

Dentsu One Bangkok created 'MEMO_o_ke", a karaoke song with some parts of the lyrics missing, to help stimulate the elderly's memory and help slow down the progress of Alzheimer's.
Vicks_2.jpgVicks and Publicis Singapore has launched the follow up campaign to 'Vicks #TouchOfCare', its heart-warming campaign that went viral last year.

'Vicks - One in a Million' is yet another inspiring story, this time of Nisha, a young girl who has Ichthyosis, a genetic skin condition. The transformation of Nisha due to the love and care provided by her adoptive parents Aloma and David Lobo, forms the crux of this digital video. The second campaign continues to spread the idea that 'Every Child Deserves the touch of Care'.

Created by Publicis Singapore, the story is a first-person narrative by Nisha, an orphaned girl with Ichthyosis who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the #TouchOfCare.


RIVER CAUVERY.jpgWhat does one do when there are no roots left to strengthen the land that once nourished us? Do we return to our roots, become the roots or take a pledge to do both?

This spot via Epsilon Bangalore for the Save River Cauvery Foundation asks these questions to highlight the erosion of the sacred Cauvery River basin.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
THIG 900x430.jpgThe 40th Australasian Writers and Art Directors Association (AWARD) Awards today opens for entries.

New categories have been included this year to highlight and celebrate work that betters the world by addressing issues of inequality as well as a new Craft in Advertising category recognising craft in experiential advertising.

Early bird discount of 10% ends 5pm Monday 29th October, with all entries closing on Friday 30th November.

Late entries will be accepted up until Monday 10th December, though a late fee will apply.

ii_jn4flp8x0.jpgD&AD has today released the briefs for New Blood Awards 2019, simultaneously launching Make and Break, a WPP-sponsored podcast series which aims to bring insight from the New Blood Academy to the wider world.

D&AD New Blood exists to champion, educate and support emerging creative talent from any walk of life to get a foothold in the creative world. With over 3,000 universities and colleges every year accessing the curriculum, the New Blood programmes give emerging creatives around the world the opportunity to hone their skills in line with the ever changing industry landscape.

New Blood Awards 2019 briefs available HERE
Make and Break podcast available HERE
Frank Talk.jpgLeo Burnett Bangkok has released a new humorous campaign for Thailand insurance brokers TQM.

TQM is the largest and oldest insurance broker in Thailand, however most people today don't trust brokers. So, 'trust' became the most important aspect TQM needed to address, especially when the company's primary sales channel is through telephone sales. People usually reject calls from telephone sales calls, so this communication had to reduce this bias.

Gorilla Doctors2.jpgGorilla Doctors1.jpgOne of the many great highlights of the London International Awards' young creative programme, Creative LIAisons, was the Gorilla Doctors creative competition.

The challenge is to produce a creative piece of work to help promote the work of the Gorilla Doctors and the prizes on offer were a once-in-a-lifetime trip for two to visit Rwanda, home to the critically endangered Mountain Gorillas.

And, for a second team be invited to participate at LIA 2019 in Las Vegas.

All entries were judged last week on site during the London International Awards judging and Creative LIAisons program held in Las Vegas.

The competition was judged by a team of industry creative leaders that included the legendary Bob Isherwood, Leo Burnett's global CCO Mark Tutssel and Innocean Worldwide's global CCO Jeremy Craigen. Also on the panel was McCann Health's Marcia Goddard, Anna Fawcett (Filmgraphics Australia) and Kirsten Gilardi and Mike Cranfield from Gorilla Doctors.

The response to the competition was astounding - with 243 individual entries received.
The New and Social Influencers-Jury.jpgLondon International Awards (LIA) has announced the shortlist for The NEW and Social Influencers.
The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

Susan Credle, Global Chief Creative Officer at FCB presided over The NEW and Social Influencers Jury. She was joined by Leah Bazalgette, Dentsu Aegis Network Sri Lanka; Adrian Bosich, AIRBAG Melbourne; Frank Cartagena, 360i New York; Waithera Kabiru, Diageo Africa Nairobi; James Razzall, Framestore Culver City; Andrew Reinholds, OMD NZ, Auckland; Rosie Yakob, Genius Steals Nashville
There are a total of 67 entries shorlisted in The NEW and Social Influencers. The United States dominates with 26 entries shortlisted, followed by Germany with 12.
No Conditions Apply.jpgTheBridalUniform_2.jpgLondon International Awards (LIA) has announced the shortlist for Non-Traditional.
The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 43 entries have been shortlisted in the medium, with Germany leading the way with 11 entries shortlisted, followed by France (8) and the United States (5).

FCBIndia Group have been shortlisted for The Times Of India's "Sindoor Khela - No Conditions Apply" - Corporate Image and BBDO Pakistan have been shortlisted for UN Women's "The Bridal Uniform" - Live Events - Beyond Advertising.
IntergrationJury_G-57-Edit.jpgLondon International Awards (LIA) has announced the shortlist for Integration.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 31 entries have been shortlisted, the United States and Germany tie with 6 each. FCBIndia Group has two shortlists for The Times Of India's  "Sindoor Khela - No Conditions Apply", TBWA\Hakuhodo Japan has one shortlist for AIG's "Pride Jersey" and BBDO Pakistan also has one shortlist for UN Women titled "The Bridal Uniform".
RAPID ONYX.jpgThe festive season witnesses a slew of new car launches including special edition offerings and other variants. With so much promotional activity undertaken by brands, it is important to stand out of the clutter and create an impact that will leave a memorable impression in the marketplace. True to its promise, ŠKODA Auto India has now launched its latest model, the new Rapid Onyx, which boasts unique features and a special price that makes it the best in the segment.

LIA2018_Ambient Print Poster_G-78.jpgLondon International Awards (LIA) has announced the shortlists for Ambient, Print, Poster, Billboard and Verbal Identity.

The final shortlist tallies by medium - Ambient 14, Print 38, Poster 16, Billboard 11 and Verbal Identity 2.

In total 30 Asian entries made it to the shortlist stage led by Hong Kong with 11 (6 to Ogilvy and 5 to Cheil Worldwide).

Thailand has 10 shortlists with 6 for TBWA and 4 to Ogilvy.

China has 6 finalists with 5 for Amber Shanghai.

Japan has 2 entries that made the cut and The Philippines have one finalist.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.
FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.

OHP[1].jpgGlobe Telecom recently spearheaded a campaign for National Teachers' Month, celebrating the unwavering passion of all our teachers.
The campaign launched with a film developed by J. Walter Thompson Philippines, produced by Artillerie Media and directed by AF Benaza. It centered on the insight that many teachers still have to work with broken down and near-obsolete teaching tools every day.

Prophet - Yu Huang.jpgGlobal consultancy Prophet has announced three new partner hires - Yu Huang (pictured left), FeiFei Xu and Dan Vasconcelos - all of whom bring deep experience helping clients build relevance and drive uncommon growth in the face of evolving consumer needs and digital disruption. The three new partners across its Asia offices will help fuel the continued growth in the region. This follows the opening of Prophet's Shanghai office in 2017, in addition to its Asia headquarters in Hong Kong.

"We are excited to welcome this group of well-known innovators in the space who bring a unique combination of skillsets, allowing us to continue serving the evolving needs of our clients in Asia," said Jay Milliken, Senior Partner and Asia Regional Lead at Prophet. "As we continue to build a digitally-centered organization that seamlessly brings together customer and business insights, data intelligence, bold creativity, and a bias toward action, they will help our clients achieve uncommon levels of growth."
181002_LIA2018_Design & Package Design_G-17-Edit.jpgLondon International Awards (LIA) has announced the shortlist for Design and Package Design.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

While the LIA judging in Las Vegas is winding down, the Design and Package Design jury led by Isabelle Dahlborg Lidström, Head of Experience and Creative Director at GROW, Sweden, has completed judging. The jury panel, which consisted of Claude Auchu, lg2, Montreal; Daniela Garza, Anagrama Mexico City; Pum Lefebure, Design Army Washington D.C.; Tony Liu, M&C Saatchi aeiou Shanghai; Bobby C. Martin Jr., OCD | The Original Champions of Design New York; Manabu Mizuno, good design company Tokyo; Katie Taylor, Superunion Germany Berlin and Mike Wasilewski, Frank Collective Brooklyn, worked diligently to ensure that the best work was awarded.

Asia scored 28 finalists led by Japan with 18, Korea with 3, India and The Philippines have two each and Taiwan, Thailand and Vietnam have one finalist each for Design. There no shortlists for Asia in Package Design.

Scott Zuliani's Creative LIAisons Diary #1 and #2

Scott-Vegas.jpgScott Zuliani, creative at The Monkeys ~ Campaign Brief 2018 Australian Agency of the Year ~ is at the 2018 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Zuliani reports exclusively for Campaign Brief.

When I was first told that Campaign Brief was sending me to Las Vegas I was a little confused. Then they told me it was for the London International Awards. I was even more confused - the London International Awards is hosted in Nevada America? What? But, after a couple of days here it all makes sense. Actually, nothing here makes sense* but that's ok.

LIA is a truly international award show and Vegas is a truly international city. Where else could you find the Coliseum, the Eiffel Tower, the Sphinx, the Venetian Canals and Korean Elvis, all in spewing distance of each other? And where else would you find a program like the LIA Creative LIAisons with over 100 creatives under 30 from around the world... all in spewing distance of each other? What a segue (Actually saw Elvis on a segway the other day, but that's a segue for another day).

The Creative LIAisons for those of you not aware of is a program you should be aware of. It's a Five-day one-of-a-kind advertising experience where young-ish creatives listen to incredibly inspiring lectures then get drunk-ish after (all in the name of networking).

beyondthelabel brandmark copy.jpgTogether with the National Council of Social Service (NCSS), made possible by the Tote Board, McCann Worldgroup Singapore launched the first ever nation-wide mental health anti-stigma campaign at the Mental Health Festival organised by the Institute of Mental Health (IMH) to mark its 90th anniversary.
Present at the launch were, Guest of Honour, Tharman Shanmugaratnam, Deputy Prime Minister and Coordinating Minister for Economic and Social Policies, Dr Amy Khor, Senior Minister of State for Health and Sam Tan, Minister of State for Family and Social Development, as well as about 200 guests from the social service and healthcare sectors, media, persons in recovery and advocates.
Melinda Po copy.jpgEdelman has appointed Melinda Po (pictured) as Managing Director, Shanghai, effective immediately. Po will report to Jeffrey Yu, President, China.
Po's career has covered multiple disciplines of the advertising world with a focus on digital and branding. Most recently, she served as Managing Partner at Ogilvy Shanghai. Prior, she worked at AKQA where she played a key role in developing the Shanghai office's client portfolio by winning numerous new clients such as Coca-Cola, Budweiser, Unilever, Uniqlo, Tencent, Hilton and Volkswagen. She then ran digital agency Arcade's Shanghai office, building the office from two to over 25 people and winning several new key clients including Unilever, Honeywell, Ray-Ban, and ShinHe in the first year of operations.
"Edelman Shanghai will benefit from the new mix of digital/brand and acknowledged corporate bench strength. Partnering with Edelman's strong practice and specialty leaders, the Shanghai office will continue its success story and reach new heights," said Jeffrey Yu, President, China.
Lazada.jpgOver 70 million items from about 10,000 brands - all fitted inside this 'new' mall. The internet just went crazy when rumors circulated that it will be built overnight. But how is that even possible? Will it have underground passageways? Will it be 70 stories tall? Will it be in Metro Manila? Just how?

Lazada and Publicis JimenezBasic ended everyone's wait on August 31 after unveiling what could be the world's first ever invisible mall - the LazMall. And it did not disappoint. It was without any physical building structure, making it not only invisible but also the biggest and smallest mall to ever exist.
see saw.jpgDentsu India has launched a new campaign for Top Ramen for its rapidly growing variant - Top Ramen Curry. For the record, Top Ramen is one of India's leading FMCG brands under the noodle category.

Top Ramen Curry is positioned to bring alive a whole new side of noodle consumption by communicating the product USP - the sauce. 'Saucy' is meant to cater to the evolved taste of noodle lovers who like the taste and texture of curry. Top Ramen Curry also adds a unique texture to the food tasting experience with a flat noodle and is available in Chicken variant as well.

Lee-Aldridge-Head-1 (2).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Lee Aldridge, global creative director, Spark44, London.

Winner: Movember Foundation: 'Man of More Words'. So, what's new? This is a question we should always ask when reviewing work: what's new? For anything to stand out, it has to have something new and fresh about it. This ad for Movember Foundation does just that. It's about a man who doesn't say much. How many ads can you name that are about 'A man who doesn't say much'? Exactly. A thoughtful character study, brilliantly cast. Great storytelling with a rug-pull that I didn't see coming. READ ON...
ford logo.pngIn a blow for WPP worldwide, Ford Motor Co. has selected BBDO as its lead creative agency, replacing WPP in that role while Wieden + Kennedy will be used as a creative and innovation partner for specific projects.

However, WPP remains a key part of a multi-agency team, leading activation for Ford -- including media planning, media buying, shopper and performance marketing, website development, customer relationship marketing as well as multicultural and Tier 2 dealer advertising.

WPP will also continue to handle Ford advertising in China, all Lincoln advertising via Hudson Rouge, and all Ford public relations.

Eddie Coghlan's Creative LIAisons Diary #5

Eddie1.jpgArt director Eddie Coghlan from SDWM is a delegate at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for Campaign Brief.

Day #5

The final day has arrived, and while my liver is relieved the rest of me is not ready for it to be over. No time to dwell though, and we get stuck into the first speaker for the day - Lara Logan, a correspondent from 60 minutes. After Lara's talk, I don't think there was a dry eye in the room after hearing her amazing stories and glimpsing her strength and resilience in the face of death. I'm going to call it and say it was one of the best talks we had throughout the whole program. After Lara we had a small break so they could organise the stage for 5 creatives and 2 clients that would judge the Gorilla Doctors competition.
Made in Prison.jpgMade in Prison is a tailor-training initiative by Turtle Fashion, one of the leading menswear brands in India in association with the Presidency Correctional Home and the Department of Correctional Administration, Government of West Bengal, India. A special set up has been created within the premises where these inmates are being trained how to sew and embroider, and create handwoven shirts, ready to be displayed at the stores as an exclusive line. These animated films via J Walter Thompson aimed to highlight the effort of rehabilitating these inmates and bring them from darkness to light.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
Yayasan Chow Kit.jpgLeo Burnett Malaysia's story is about a man who is oddly happy in prison. And even when confronted with awful food, a broken tooth, intimate showers and a seemingly unbearable life in prison, he seems to be over the moon. But things take a turn for the worst when he is released from prison. A happy prisoner no more. Just a sad lonely free-roaming citizen. The audience soon have their questions to his oddity answered. He's a stateless man who is denied access to basic rights like healthcare, education and jobs in the outside world. These are basic rights that even prisoners are entitled to.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
Ponds body builder.jpgTiny Doll.jpgLondon International Awards (LIA) has announced the shortlists for Health & Wellness - Craft and Medical - Craft.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 40 entries have been shortlisted, with 30 in Health & Wellness - Craft and 10 in Medical - Craft.

Ogilvy, Singapore have been shortlisted for Pond's Men Lightning Oil Scrub's "Bodybuilder" for Direction and J. Walter Thompson Bangkok for Kleenex titled "Tiny Doll" for Cinematography.
YOUNG LOTUS WORKSHOP 2019.jpgAdFest is has announced that MullenLowe Group will host the 2019 Young Lotus Workshop, a two-and-a-half-day workshop for ambitious young creative teams from the Asia Pacific and Middle East.

The Young Lotus Workshop is one of the industry's longest-running mentoring programs designed to give the next generation of advertising leaders hands-on, practical experience. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region.

TBWA India shortlisted in LIA Medical category

BLINK TO SPEAK 3.jpgLondon International Awards (LIA) has announced the shortlist for the Medical competition.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

A total of 22 entries have shortlisted in Medical. The United States dominates with 8 entries shortlisted, followed by the United Kingdom with 5.

TBWA India has one finalist for Eye Language Guide titled "Blink To Speak" for Innovation.
0dbe0309367d2ba345ec0689_560x560 (1)-thumb-300x300-299922.jpgLondon International Awards (LIA) has announced the shortlists for Radio & Audio.

There are 92 entries shortlisted in the medium; with the United States leading with 44 shortlisted entries followed by Australia (11) and Canada, Germany and South Africa tied with 7 each.

McCann Worldgroup Philippines has five shortlists for - Fullybooked - Lives titled "Darling", "Ed", "Moe" - Campaign, Fullybooked - Lives titled "Ed" - Retail, Fullybooked - Lives titled "Moe" - Retail, Fullybooked - Lives titled "Ed" - Script Writing and Fullybooked - Lives titled "Moe" - Script Writing.

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognized and awarded individuals in the industry.

Eddie Coghlan's Creative LIAisons Diary #3 & #4

2018-Creative-LIAisions-Day-3-(0)-Eddie-Coghlan.jpgArt director Eddie Coghlan from SDWM is representing Australia at the 2017 LIA Creative LIAisons program in Las Vegas, featuring some of the world's most respected creative directors as speakers. Coghlan reports exclusively for CB.

The day started off with a painful headache after last nights shindig. But once again after a gigantic Starbucks coffee it was to time to get inspired.

The first speaker to hit the stage was Susan Credle, talking about the 'creative career' and how important a good work life balance is. After a short break we experienced some of the best work coming out of Thailand. It's truly a unique style but they have created something iconic. Sompat Trisadikun went on to explain that their style has grown out of the cultural nature of Thai people. They are a happy bunch and they don't take things too seriously, and it shows in the creative work they produce. 
unknown-1.jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"First you make people believe they have a problem, and then you sell them the solution.That is how advertising works. Every snake oil salesman knows that." - Oliver Markus Malloy

Lately, I have been followed.

The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me. He keeps telling me he is very rich and desperately wants to help people. This is why he will help me become very rich too. He always seems to be at a mansion with a couple of Ferrari's in the background. The snake-oil gospel of success. P.T Barnum without a real circus.
Kishore and Kundan.jpgJ. Walter Thompson India has announced senior leadership changes. With Rajesh Gangwani, head of JWT Mumbai moving out to explore other avenues, some opportunities opened up within the agency.
Tarun Rai, CEO J. Walter Thompson said, "Rajesh has been a 'lifer' at JWT, having started his career with us in 1991 at our Mumbai office.  He grew through the ranks and got the opportunity to head our Bengaluru office in 2008 and was given the additional responsibility of Chennai in 2011.  He came to head Mumbai in 2014.  Under his leadership, JWT Mumbai has diversified its capabilities and built a very strong team. The office has shown strong growth since he took over.  Rajesh has had an excellent career with us and I thank him for his contribution to the agency over the years and wish him the very best for the future."
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