AQUAFINA.jpgPepsiCo and BBDO Guerrero Philippines have partnered up to launch the beverage company's global brand of purified water: Aquafina.

PepsiCo expands its partnership with the agency by adding Aquafina to a roster of products being handled by BBDO Guerrero including Pepsi, Quaker and Frito Lay among others.

Aquafina is the world's best-selling water and having gone through the best technology available to purify water, the brand guarantees purity in every bottle. In launching this product in a fast-growing Philippine market, PepsiCo introduces the brand's new spokesperson Pia Wurtzbach, who knows what it takes to be the best.
Washable Book key visual.jpgOn January 15, 'Hand Washing Day' in Japan, McCann Health announced that together with ANGFA they have developed the world's first* picture book, "Washable Book" that provides children an experience to enjoy a story by washing the hands of the character in the storybook with a germicidal soap, which prevents infectious diseases. Children will thereby learn that germicidal soap can dramatically change their future.

In developing countries, 6,000 children die every day from infectious diseases.
Matt Cullen.jpgArcade Singapore has has secured the social media communications for Kinder Joy and Bueno across South East Asia. The brief includes content strategy and creation, creative planning and execution, and digital production. Markets are Indonesia, Thailand, Philippines, Malaysia and Singapore.

Matt Cullen, Arcade Founder and CCO (pictured) said, "We are excited to kick off 2018 with some major new business wins. At the end of the day, what clients value is quality of strategic thinking, a clear vision for their brand and work that delivers commercially."

Arcade has also won regional social media duties for Comfort, the world's leading fabric conditioner, owned by Unilever. And a Singapore based brief to rejuvenate Transitions photochromic lenses for a younger audience.
Honda City 1.jpgDentsu One has launched a new campaign to mark Honda City's 20 years in the Indian market.
 
Honda City has been at the forefront in its category since inception. However, it is a lesser known fact that the brand has battled multiple competitive threats over a period of 20 extensive years and has remained at the top as a true category-leader. The landmark of successfully leading for 2 decades is a reason to celebrate and initiate a conversation with the loyalists and intenders alike, and continue the legacy of being at the top.

VIEW THE SPOT
Timberland_AdParlor.jpgAdParlor Asia Pacific has been appointed by Timberland as their regional social media agency for Malaysia and Singapore. AdParlor's Malaysia team will develop and execute the social strategy, creative content and community management, for both markets.
 
"Timberland has a rich heritage and brand story. Whether physically in the outdoors or digitally on mobile, they have always been about innovating and exploring new frontiers. Social is both a great way to tell their story and enable consumers to be part of it, and I look forward to working with the team to engage and build the buzziest brand on social," said Matt Sutton, CEO, AdParlor Asia Pacific.
Lars Bjorge.jpgTBWA has appointed digital specialist, Lars Bjørge, to the role of executive vice president and head of customer acquisition, TBWA\Asia, effective April 2018. Bjørge (pictured) joins from PHD where he held the role of chief digital officer, Greater China from 2011 - 2018.

Ian Pearman, president, TBWA\Asia said, "I'm thrilled Lars is joining the TBWA collective, and his depth of expertise remains within the Omnicom network. TBWA's ambition is to disrupt existing agency practices for the benefit of our clients, and to achieve this we must attract best-in-class talent who will elevate our overall digital IQ, deepen our capabilities, and keep us in the top spot when it comes to developing the next generation of communications.

"Lars is tasked with building a centre of excellence in data-centric performance marketing, integrating this with TBWA\Asia's creative practice, and rolling these capabilities out across our entire network in Asia."
Screen Shot 2018-01-19 at 6.38.49 am.jpg56,400 consumers worldwide have been asked by research company System1 which ads made them feel something. The global survey by System1, reveals of the 56,400 consumers questioned, what commercials had the most emotional impact. The 705 ads were chosen from a base of industry award-winning or virally successful TV ads and digital films.

ADK Japan has produced the world's second most emotional spot for 2017 for YKK's 'Zipper & Bears' spot.
One Club 2018.jpgThe One Club for Creativity, the world's foremost non-profit organization celebrating creative excellence in advertising and design, has announced that Melvin Mangada, chief creative officer, TBWA\Santiago Mangada Puno Philippines (pictured top right) and Guan Hin Tay, global executive creative director, J. Walter Thompson Singapore (top left) will sit on the Advertising jury at the prestigious ADC 97th Annual Awards.

Lili Jiang, creative director, Cheil Worldwide Hong Kong (bottom left) and Yasu Sasaki, head of digital creative, executive creative director, Dentsu Inc. Japan (bottom right) will sit on the Interactive jury.

The club also announced juries for Advertising and Motion/Film Craft. 32 creative leaders representing 12 countries will judge work from around the world based on the show's historic focus of honoring excellence in craft, design and innovation. 

Entries can be submitted via http://www.adcawards.org, deadline is January 31, 2018.
SAHARATH SAWADATIKOM.jpgSaharath Sawadatikom of CJ WORX in Bangkok will lead the Direct Lotus and Promo Lotus categories as Jury President at AdFest 2018.

Sawadatikom is Managing Director, Creative and Partner at CJ WORX, which won Independent Agency of the Year at AdFest in 2017. CJ WORX is behind award-winning works like 'The Unusual Football Field', which won Thailand its first Design Grand Prix at the Cannes Lions last year, along with two Grande Lotus Awards at AdFest.

"It is a wonderful honor to be leading the Direct and Promo jury panel - two categories that have fascinated me since I was young. Direct is a small category in the big world of advertising involving specific targeting with an idea. Promo is all about spending a limited period of time with an idea. These two categories are different from any others, so I'm looking forward to seeing which agencies are leading the way in these fields today," said Sawadatikom.
Mahesh Reddy Voncha.jpgIPG Mediabrands Malaysia has appointed Mahesh Reddy Voncha as Head of Performance for Reprise.
 
In this role, Voncha (pictured) will spearhead digital initiatives within IPG Mediabrands's full-service Paid Search, Performance and SEO arm, working across all clients to lead adaptive digital solutions that tackle business bottlenecks and deliver measurable results.
 
Chief Executive Officer, Bala Pomaleh said, "Mahesh has a deep understanding of the digital marketing ecosystem, and is able to implement this knowledge with a pinch of creativity to get desired digital results for clients. This is a positive step forward for Reprise, as we see him lead the team to drive digital performance strategies across our portfolio of clients."
FAMOUS FAMOUS SONAL DABRAL.jpgSonal Dabral, who is group chief creative officer and vice chairman at Ogilvy India, is also serving as a judge on this year's One Show Film jury continues the support for the call for entries with "The One Show 2018: "Famous Famous" with Sonal Dabral" campaign.

VIEW THE VIDEO
Emily Kousah and Intan Mokhnar.jpgJones Knowles Ritchie (JKR) has appointed Intan Mokhnar as managing director of its Singapore office.
 
Mokhnar (pictured right) joins JKR after 15 successful years with the BBDO network, most recently as managing director of BBDO Proximity Indonesia. Beginning her career as an account director with BBDO Malaysia, Mokhnar later joined BBDO Singapore in 2006 and soon rose to the role of general manager. In 2013, Mokhnar's energy, passion and credentials saw her named in Campaign's '40 Faces to Watch'.
 
In her new role, Mokhnar will continue to spearhead JKR Singapore's collaborations and growth in the Asian region. Recent work by JKR includes the award-winning Disappearing Tiger campaign for Tiger Beer's collaboration with the World Wildlife Fund (WWF).
Dealskyfall-gamescreen.jpgBig Bazaar, one of the leading hypermarket chain from Future Group, for the first time creates a mobile game to promote its mega property, 'Big Bazaar Sabse Saste 5 Din'. Designed and executed by L & K Saatchi & Saatchi India, Big Bazaar's 'Deal Skyfall - Sabse Saste 5 Din' game is set to transform the shopping experience in India. Consumers and gamers can play the game and win shopping vouchers worth up to Rs. 1 crore.
 
Revolutionising the shopping experience in India, Big Bazaar started the first ever Republic Day Sale in 2006, which has over the years come to be known as Sabse Saste Din. Celebrating the 12th successful year of Sabse Saste 5 Din, Big Bazaar has owned the period around Republic Day and has been a trendsetter. Big Bazaar is the only brand to offer the BIGGEST shopping days, with a presence of around 250 stores PAN India. Additionally, it is the only brand to offer largest range of offers across all categories.
 
Pawan Sarda, ‎Group Head- Digital - ‎Future Group said, "With Deal Skyfall - Sabse Saste 5 Din game we want to reach out to the hidden consumer in everyone. Be it a gamer, a next gen consumer, mobile addicts or our huge base of loyal consumers, the game can be played by one and all. It is a simple and rewarding game, where your points in virtual world get you a chance shop in the real world for free."
MikeMcKay.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Mike McKay, partner and chief creative officer, Eleven Inc. in San Francisco.

BEST TV
Favourite: MLA "Lamb Side Story". In advertising, we often try to tap into politics, but clients rarely allow us to do so. So I admire this agency for pulling this one off. Not only does this video poke fun at our deep, political divide, but it also makes fun of itself. Which, I believe, is a good way to make consumers like your brand. Using a musical to highlight the clash between the two groups is a tongue-in-cheek way to set-up the problem, before revealing the one thing both sides can agree on: Australian lamb. While it's a very entertaining video, I would cut it down in length. It feels a bit too long for consumers who tend to "skip" whenever possible. READ MORE...
Sameer & Silas.jpgThe 2018 APAC Effie Awards has appointed Sameer Desai and Silas Lewis-Meilus as the next two heads of Jury.

Desai (pictured left) is the Global Head of Consusmer Healthcare for Mundipharma. With over 22 years of experience in FMCG, Consumer Healthcare and Pharma, while being based in Mumbai, Dubai, London and Singapore, Desai has a proven track record for growing brands into dominant market positions across different categories and geographies.
iris Creative Team.jpgIris Singapore has made four appointments in its creative department and two senior promotions.
 
Iris welcomes Diego Barboza, Zi Wei Tan, Jenson Lee and Dominic Ho into the creative family as the agency gloves up for 2018. Barboza and Tan, both appointed as senior creatives will be reporting to Cheng Shu Yau, Deputy Creative Director to continue to raise the creative bar of Starbucks, Shell and other accounts .
 
Lee and Ho, Senior Visual Designer and Creative respectively will be reporting to Shawn Foo, Deputy Creative Director and will be responsible for pushing high standards of creative excellence on MBS, Chang and other accounts.
Giao Phan and Andrew Chu.jpgBBDO Asia has appointed Andrew Chu as Executive Creative Director of BBDO Vietnam.

Chu (pictured right) joins BBDO from GREYnJ United in Bangkok where he was instrumental in growing the agency's business and reputation locally and globally. He is the first and only creative in the agency's history to bring in three Cannes Lions in under three years, and is passionate about delivering campaigns that are highly creative and effective.

With a career spanning over 12 years at some of Australia's and Thailand's best agencies, Chu's work has been recognised in major industry award shows such as Cannes, CLIOs, One Show, LIAs, the New York Festival, Spikes Asia, Adfest and Ad Stars.
Sa'ad Hussein.jpgSa'ad Hussein is leaving TBWA\Malaysia to return to Singapore after spending close to 20 years in Malaysia.

Hussein co-founded and managed the creative shop Sil Malaysia in 1996 and in 2006 TBWA\Group acquired the agency naming it Creative Juice. Hussein was the executive creative director and managing director of the unit, before assuming the TBWA Group CCO position in 2013, which saw Hussein oversee both TBWA and Creative Juice's portfolio of clients.
Yale-NUS College logo.jpgYale-NUS College - a leading liberal arts and science college in Asia - has selected Hakuhodo Singapore as its collaborative partner for its College Admissions campaign this year in a competitive multi-agency pitch. Hakuhodo was appointed the agency to develop a fresh Admissions and Financial Aid campaign for Yale-NUS, through an open tender called by the College in August 2017.

Stink Films signs director Joachim Back globally

Joachim Back.jpgStink Films has announced the global signing of Academy Award-winning director Joachim Back (pictured). He will be represented out of Shanghai, Beijing for China, southeast Asia and Australasia

The signing comes at an exciting time for Stink, with investment in music, film and TV, agency and brand relationships, and growing its global network all planned for 2018.  "Our vision for the future of Stink is based on great talent, moving freely between advertising and entertainment, across geographic and cultural borders, making the most compelling work in the world. Joachim is one of those rare talents," said James Morris Stink Global CEO.   

A leading visual storyteller with a unique sense of humour, Back's work has been recognised at the highest level internationally. Winning an Oscar in 2010 for the darkly satiric short 'The New Tenants', he is just as noted for his commercial work, having worked with many of the world's biggest brands and agencies.  Named in the Gunn Report several times, his famous work includes the charming 'Smallest Bar in the World' for Amstel, Citroen's brilliant 'Dog Stretching', the ugly duckling to 'Swan' tale for Audi, the smart Land Rover '7th Wheel', D&AD winning short films 'Big Bear' and 'Here's to Twinkle' for Chivas Regal, and not forgetting his legendary 'Beep' campaign for Viagra, the most awarded ad globally that year, which hilariously got round regulations by using the little blue pill to beep out characters talking about its effects. His most recent work for Publicis Italia and Renault Scenic, 'Great News', is characteristic of Joachim's style, amusingly delivering a safety message as the driver receives unwanted news.
Fred_Dahlberg.jpgIndependent digital agency AnalogFolk, has appointed Fredrik Dahlberg as creative director. Dahlberg (pictured) will be responsible for the development of the agency's copy arm as well as bolstering the agency's creative and conceptual capabilities.
 
Dahlberg's ideas and copywriting have rendered him more than 20 International Awards. Most recently his work on The Humanium Metal Initiative, was awarded an Innovation Grand Prix at the Cannes Lions Festival, a Grand Prix at Eurobest and a Yellow Pencil at D&AD. A statement by the Cannes jury president regarding the win said, "Everything that won an award did something extraordinary, but what made Humanium so special was the holistic thinking about an entire new business - from the brand creation to the business model, supply chain and execution."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he mulls over his New Year's resolution: catch up with old friends

New Year's resolution: catch up with old friends
 
Okay, first off belated Happy New Year to you if you happen to be reading this. It being the New Year of course I was mulling over a few ideas for my New Year resolutions, of which the shortlist was:
 
1.    Stop trying to copy Kim Shaw's happy hour photo moments every time I go for a drink.
2.    Go to the gym more often. (Not to do any exercise..just pop in, have a look around and admire the equipment.)
3.    Eat less wasabi sandwiches. I'm sure it can't be good for you.
4.    Stop imagining Arsenal are the same team they were 15 years ago and move on.
Organ Donation Heart.jpgWith more than 5,00,000 people dying every year due to non-availability of organs, ORGAN India wanted to make people aware about organ donation being an important and a necessary practice. Though the problem was big, but it had a very simple solution and that was to make every person aware about organ donation. If every person starts donating organs, each donor can save up to nine lives and if the donor donates tissues, he can save many more. Thus the idea from DDB Mudra for the creative was born "Life is a gift". This simple idea was a perfect fit for achieving the brand's objectives as donating organs, saves lives and hence it is the greatest gift for the one who is in need for it.

Credits - Director: Sonal Dabral. Executive Creative Director: Subhashish Datta. Art Director: Manoranjan Kumar. Copywriter: Manoranjan Kumar. Account Manager: Vinshul Upadhyay.
Vespa (RED).jpgIn mid 2017 Dentsu Webchutney India was entrusted with the digital, social, creative and media buying duties for Piaggio's Vespa and Aprilia Brands in India. The agency has launched digital campaigns for these brands.

Piaggio India's trendsetting Vespa launched the (RED) edition in India as an extension of its existing global collaboration with RED, organization that partners with global brands to create awareness and support the fight against HIV/AIDS. The sale of each Vespa (RED), which was presented by Actor and UN Women Goodwill Ambassador, Farhan Akhtar, at the launch event, contributes to financing the Global Fund to fight AIDS in India.

The digital campaign for Vespa (RED) kicked off with a series of teasers, creating excitement about the collaboration and introducing RED while educating audiences on the significance of this charity and the partnership.
From L to R; Ian Choe (Group Account Director),  Wendy Chiu (Head of Design), Kenny Loh (CEO), Leong Siew Yee (GM- Shopper Marketing), Jason Wong (Group Managing Director).jpgGeometry Global Malaysia has added Below-The-Line (BTL) services for Digi Telecommunications to its roster of services that currently includes digital and PR.

The BTL scope of work for Digi encompasses total retail communication - prepaid, postpaid, broadband and corporate, inclusive of any B2B communications work. The BTL work will take effect immediately from 1st January, 2018 through to 2020, with an option to renew for another year.

"The win for BTL was very much like receiving a piece of a puzzle that completes the whole picture. Our work in BTL will complement and leverage on any opportunities that we find in Digital and PR and vice-versa. This in turn will allow us to better serve, design and oversee the Digi consumer purchase journey. We want consumers to not just buy, but inspire them to make the right choice and help them feel good about the decisions they made. Simply put, we want them to buy well and confirm that we understand how important those decisions are to them. With that said, we look forward to inspiring more of Digi's customers and realizing Digi's vision as it seeks to continue its consumer digitization efforts," said Kenny Loh, Chief Executive Officer of Geometry Global Malaysia.
Screen Shot 2018-01-16 at 6.50.09 am.jpgThe One Club for Creativity has today announced the 40 creatives who will judge work on the four Design categories of the prestigious ADC 97th Annual Awards.

In accordance with the Let's Make The Industry 50/50 Initiative, launched by ADC in 2013 to promote equal participation for women and men on award show juries, boards of directors and event speaking opportunities, this year's Design juries consist 23 woman and 18 men representing nine countries who will judge work from around the world based on the show's historic focus of honoring the best in craft, design and innovation.  Entries can be submitted via http://www.adcawards.org, deadline is January 31, 2018.
Lufthansa German Airlines_Swiss International Air Lines_Austrian Airlines.jpgLufthansa Group has appointed MullenLowe Group China as its social agency for Lufthansa German Airlines, Swiss International Air Lines and Austrian Airlines in China.

Under the new hypersocial offering, which leverages the agency's creativity, social capabilities and technological expertise, MullenLowe Group China will provide a holistic social media solution that includes social content, owned and third party platform management, influencer marketing and social CRM services.

"We're delighted to be working with Lufthansa Group in China. Our social offering, made specifically for forward-thinking brands in China, will ensure these best-in-class airlines stand out in this highly competitive industry," said Richard Tan, Chief Executive Officer of MullenLowe Group China.

Jonathan Tse joins dentsu X China as president

Jonathan Tse.jpgBeijing Dentsu has appointed Jonathan Tse as the new President of dentsu X China, the media business arm of Beijing Dentsu. Based in Beijing, Tse will report to Akimasa Baba, CEO of Beijing Dentsu.

Tse (pictured) will be responsible for strengthening Dentsu's media planning capability in China. In pursuit of delivering greater value to clients, he will take lead in enhancing the company's comprehensive media planning capabilities geared up with the Data-driven IMC that Beijing Dentsu is proposing, through fully utilizing data analytics as well as Dentsu's unique assets in sports, entertainment and IP. Before joining dentsu X, Tse worked in MindShare, MAXUS China, and served in MediaCom China for 12 years, successively holding the positions of general manager, managing director, vice president, etc.

R/GA Singapore creates the 2017 year with Uber

Uber.jpgR/GA Singapore gathers a base of 5,000 story and song combinations to create a 'Year with Uber' which allows each user to generate content that are location-specific and unique. That is why users in Thailand will see tuk-tuks, encounter tai-tais (wealthy aunties) in Singapore, the iconic Melbourne Cup and Sydney's New Year's Eve fireworks in Australia, the national sport of cricket in India. Festivals and holidays like Ramadan, Christmas, and Deepavali, is also featured. Each user has a different experience up to Two and a Half minutes of video totally customized depending on the personal history of rides of 2017.

VIEW THE CONCEPT
ChangeTheClap.jpgOn International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network to bring a crucial issue to the forefront with the launch of a campaign called #ChangeTheClap - to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them.
MELVIN MANGADAlr.jpgAdFest will welcome one of the most influential figures in Philippine advertising, Melvin Mangada, as jury president of Design Lotus and Print Craft Lotus at AdFest 2018, which runs from 21st - 24th March.

Mangada is chief creative officer at TBWA\Santiago Mangada Puno. He is the first Hall of Fame member inducted by 4A's Creative Guild of the Philippines.

Recently, he steered TBWA\Santiago Mangada Puno to win the 4As (Association of Accredited Advertising Agencies of the Philippines) Agency of the Year Award six times.
Komal Lath- Co-founder, Tute Consult.jpgTute Consult, a PR agency headquartered out of Mumbai has won the public relations business for nutraceutical brand, Setu part of OmniActive group. The account was won following a multi-agency pitch.
 
As part of the mandate, the agency will manage the consumer and business led public relations as well as advocacy management for the brand. From a consumer and business outreach programme perspective, Tute Consult will work to position Setu as a new-age natural solution for the modern lifestyle that promotes overall good health by following a strategic and customized communications approach. While the Mumbai office of the consultancy will be spearheading the relationship, the expanse of work will spread across India, including key tier-I and tier-II markets. Tute Consult will work closely with the team at Setu to ensure seamless integration and delivery to create business impact.
 
Talking about the win Komal Lath- Founder, Tute Consult (pictured) said, "We are excited to join hands with Setu to manage their strategic communications for the brand. Having worked with both start-ups and established companies, we bring learnings from both sectors to the table enabling Setu to leverage the same. With committed teams, our strength in evidence-based, ideas-driven and result-oriented communications, we are certain that this partnership will help build and enhance Setu's reputation in India."
Flipkart.jpgAs a step-up from the brand's 'Be Trendy. Always.' campaign last year, Flipkart has recently launched a multi-film campaign aiming to establish itself as an ultimate destination for trendy and affordable fashion.

A study done by The Boston Consulting Group (BCG) and Facebook says India's fashion e-commerce market is expected to grow four-fold to as much as Rs 2 lakh crores by 2020. Currently, online fashion portals account for four to five percent of the total fashion market, compared to sales from department stores put together. The research also suggests that consumers are increasingly going online to discover latest trends, designs and brands. In the light of this study, Flipkart's objective to be the preferred destination for Fashion in the country seems to be very prudent.

VIEW THE SPOTS
GRAHAM-2.jpgThe Call for Entries to The Work 2018 is out and it's FREE to enter.

The deadline is Wednesday 28th February, 2018
.

Now in its 16th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  Acceptances to The Work 2018 count in the Campaign Brief Asia Creative Rankings.

There are three things that differentiate The Work 2018 from traditional award shows:

Firstly, entries are FREE.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show.

Thirdly, there are no wasted entry fees - only entries that are accepted into The Work incur an acceptance fee.

All entries are uploaded online: Judging will take place mid March and notifications of acceptances will be sent out early April 2018. Accepted work will be featured on The Work 2018 website.
 
ENTER THE WORK

STEP 1. The first step is to register and then log in here. Then follow the upload instructions.

Read this bit: EVERY entry to The Work 2018 must have already "passed the test" and been a WINNER or a FINALIST at a recognised city, national, regional or international awards show between January 1st, 2017 and January 31st, 2018.

After 5 years Andrea Hayes to depart Spikes Asia

Andrea Hayes2.jpgSpikes Asia has announced that Andrea Hayes will stand down as Festival Director after five years in the role.

Hayes (pictured) assumed the role of Festival Director in 2013, having already spent five years at Haymarket Media Asia. During her leadership, the Festival hit record-high attendance and awards entry figures and successfully integrated new sectors such as health, innovation and entertainment into the event. She was also instrumental in the evolution of the Digital Asia Festival awards and the Asia Marketing Effectiveness & Strategy awards into the Tangrams Effectiveness @ Spikes awards. The Tangrams are now the premier awards honouring outstanding marketing strategies that deliver real business results.

"The current status of Spikes Asia as the region's premier creativity festival is down to Andrea's tireless passion for the event. As a Festival Director Andrea leaves a powerful and lasting legacy and her successor has some very big shoes to fill. I'd like to thank her personally for all her hard work and energy she has poured into the event over the last five years," said Terry Savage, Co-Chairman, Spikes Asia and Chairman, Cannes Lions.
Chong & Marcus.jpgAs Serviceplan International continue to expand their unique House of Communication model across the globe, making strategic creative and management hires to reflect their increasingly global outlook, Serviceplan China has appointed Chong Kin as Chief Creative Officer Greater China (pictured left), Marcus Ma as Managing Director Beijing (pictured right), and Lili Pang as General Manager Shanghai (below). Kin and Ma have joined Serviceplan China from Ogilvy & Mather Beijing, where they were responsible for the AUDI China account.

Together with the new Management, a strong team of creative, as well as strategic and client servicing talents bring their expertise to the office in Beijing and Shanghai. The spirit is good, the team ready to conquer the big competition in the market, and the first new clients are already in the pipeline.
(L-R) Zhengda Z, Frank Zhang, Phil Kono, Phil Teeman.jpgDentsu Aegis Network has announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing  technology, and loyalty programs. &c's footprint and scale in China will accelerate Merkle's global growth in China, while Merkle's data and technology capabilities will greatly enhance &c's offerings to its client base. The strategic alignment sets the stage for both agencies' next phase of growth. The new brand will be named as Merkle &c.
Tiger Beer 1.jpgTiger Beer has recently launched its Chinese New Year campaign titled 'The Reunion Project', with the aim to uncage the significance of this festive tradition to inspire Singaporeans to make their reunions meaningful by reuniting with loved ones.

Building on the theme of reunions introduced during Chinese New Year last year, The Reunion Project (2018) kicks off with the launch of a film, featuring the story of 65-year-old David Lee, who has three kids who are currently living and working abroad - Donna Lee in Oakland, California, Lee Wai Min in Amsterdam, and Daniel Lee in Toronto. You may watch the video on Tiger's microsite and FB page.

VIEW THE FILM
RR Kabel_Bani J.jpgPropelled by the successful launch of its previous campaign, RR Kabel is creating a buzz again with its new campaign. Being the pioneer to introduce the patented Unilay Core Technology (UCT) to cables in India, RR Kabel created a digital awareness activation about choosing wires with UCT.

IdeateLabs made a series of videos by personifying Electricity and UCT, and illustrating their friendship. The series starts with Electricity's search for his best friend, UCT; finally finding him at the RR Kabel factory. The videos that follow highlight the features of RR Kabel's UCT, and how it helps provide safety, even as it saves on the power bills.

VIEW THE SPOTS
VIEW THE REUNION
Yuli Setiadi.jpgOgilvy Indonesia will become fully OneOgilvy this year to offer full a services approach to clients.
 
To this end Ogilvy Indonesia has made several changes in their structure and promoted long time Ogilvy social and digital lead, Yuliani Setiadi to lead Consumer Experience domain,  which comprises of former Social@Ogilvy and OgilvyOne capabilities, and welcomes Insani Karunia as General Manager for its boutique brand agency SoHo Square. Both women are recognized by the industry as the best in their field.
 
Setiadi (pictured left), was General Manager of Social@Ogilvy and her rise to lead Customer Experience or affectionately called CX domain is well forecasted. Previously based in the Netherland, Setiadi returned to Indonesia in 2012 and immediately applied her planning skills into the then fledging Social@Ogilvy. Since then, she has managed to grow the business tenfold as well as won awards for Ogilvy during her leadership. She combines her tech-savvy nature with a business instinct that zooms in on commercial results for clients. Setiadii brings the perspective of millennials to her role by being the youngest member of the Ogilvy Indonesia's Executive Committee. Her 'learn fast, fail fast' principle has been key in bringing Ogilvy's digital transformation to life.
increase-arrow-clipart-1.jpgDentsu Aegis Network's latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.

Asia Pacific ad spend growth is forecast to accelerate to +4.2% in 2018, up from +3.5% in 2017.

The region is forecast to be the leading contributor to global ad spend growth in 2018, contributing 39.7%, US$8.1 billion of the total US$20.3 billion incremental global increase, led by markets China, Japan, India and the Philippines (see table below).
57931751.jpgx3nwq2uk5b5ybskuypd2.jpegThe One Club for Creativity, the world's foremost non-profit organisation celebrating creative excellence in advertising and design, has today announced the jury for its new Health, Wellness & Pharmaceutical discipline for The One Show 2018.

Amit Akali (above left), chief creative officer, Medula Communications / 'What's Your Problem' Brand Solutions, Mumbai, India and Masaya Shimizu (above, right), planning director, Dentsu, Tokyo, Japan have both been selected as jury members.

Entries can be submitted via http://www.oneshow.org, deadline for entry is January 31, 2018.
Anil S Nair.jpgThe Muthoot Pappachan Group has appointed Law & Kenneth Saatchi & Saatchi Mumbai for their creative duties. The Group encompasses several businesses, including wide-spectrum Financial Services, Hospitality, Automotive, Realty, IT Services, Healthcare, Precious Metals, Global Services and Alternate Energy, among others.

The account will be handled by the agency's Mumbai office. The agency will be responsible for the Above The Line as well as Below The Line creative duties.

Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India (pictured left) said, "It is particularly exciting to be chosen as Muthoot Pappachan Group's consolidated AoR. It is rare to see a group who adds so much value to the customers' lives and creates life enhancing impact."

Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group said, "The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment. Our Group's credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies."
LambSideStory_Summer Lamb2.jpgLambSideStory_Summer Lamb1.jpgAustralia: The highly anticipated summer campaign for Australian Lamb via The Monkeys Sydney has launched - singing, dancing and celebrating the one thing all Australians can agree on this summer, lamb.

Building on the long established We Love Our Lamb brand position of unity and inclusivity, the integrated campaign inspires people to put aside their differences, big and small, and come together over lamb.

The campaign launches with the new long-form advert directed by Paul Middleditch, which sees a modern day lamb barbeque get a Broadway musical makeover. With the stage set, Australia's diverse opinions go head to head, before ultimately showing that lamb is the one thing that brings everyone together.

Mi Band HRX Edition.jpgWe live in an age of lung-busting endurance epics. Of early mornings and ice baths. Of failed attempts and constant hurt. What unites us is the need to be better. That we don't want to lose. That maybe the next time we will score that goal or smash that PB. This campaign by TBWA\India is about championing the extremes that athletes can go to push themselves the extra mile. Exercise is truly democratic, and for us athletes could be the champion on the track or the man brisk walking down the beach.

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Three Little Pigs.jpgAIU Insurance Company in Japan and the Fuji Fire and Marine Insurance company completed their planned merger on January 1, 2018 to begin operations as AIG General Insurance. At the same time they launched a new TV commercial campaign to mark the start of the new company. The series of commercials, featuring well known fairy tale characters The Three Little Pigs and Little Red Riding Hood, are being broadcast throughout Japan.

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Manav Ahuja.jpgLeo Burnett Orchard India has made some key senior management changes. The agency has brought on board Manav Rai Ahuja as Vice President & Branch Head - Mumbai. The branch's former Vice President & Head, Sharmine Panthaky, has moved to the Bengaluru branch in the same capacity. Panthaky now heads the branch overseeing the Amazon India business, Leo Burnett Orchard's largest client. The duo will report to Mahuya Chaturvedi, Chief Operating Officer, Leo Burnett Orchard. At Leo Burnett Orchard Mumbai, Ahuja will work closely with Executive Creative Director Amod Dani.
 
Ahuja (pictured left) comes from Leo Burnett India's Gurugram office, where he was the Vice President. He joined the agency in 2009 to launch Telenor in India. His advertising experience spans 14 years, of which he has spent the last eight with Leo Burnett India. He has also had stints with Lowe, McCann Worldgroup and Ogilvy & Mather in the past. He has worked on some of the biggest brands in the country namely Coca Cola India, Maruti Suzuki, General Motors, SBI Card, Uninor, Snapdeal, Perfetti, LG, Motorola and Yahoo! He has also worked in the high-end luxury retail sector during his year long stint with Lladro and Villeroy & Boch.
IPC.jpgDirectors Think Tank director Sling Ng has shot the latest IPC campaign for Bonsey Jaden Malaysia.

After months of renovation, IPC Shopping Centre has finally lifted its shutters with a refreshed interior and a renewed brand belief: a retail space that goes beyond just shopping. In collaboration with Bonsey Jaden Malaysia, So Much More was launched to capture the sentiment.

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Samsung A8.jpgSamsung is tapping into Generation Z's craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

At the heart of the campaign is the young director and social anthropologist Shea Glover, who appears on screen as well as sharing a co-director credit.

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Marcus Sigurdsson - McCann Health.jpgMcCann Health has appointed Marcus Sigurdsson to the new position of Global Chief Digital Officer. With this move, McCann Health signals a heightened focus on enhancing its digital innovation and data & analytic capabilities, following a year of significant growth through the addition of new assignments and expanded relationships with existing clients such as GlaxoSmithKline, Bayer, and Janssen among others.

As Regional Chief Digital Officer for McCann Health in Asia Pacific since 2016, Sigurdsson (pictured left) worked closely with pharma, as well as telco and technology companies, to develop innovative new marketing models and platforms and successfully drove business growth, directly contributing to some of McCann Health's largest digital wins across the region.

McCann Health Global CEO, John Cahill, said, "More and more, pharma, and consumer healthcare clients are realizing that marketing solutions must seamlessly integrate digital innovation and data & analytics to be successful in today's rapidly evolving media landscape. In his new position, Marcus will lead the expansion of McCann Health's world-class digital offering across our global network and play a pivotal role in further enhancing our existing digital capabilities for clients."
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