AARON Pearce.jpgVICE's global creative agency, VIRTUE, has announced its Asia Pacific presence and a differentiated approach to the business, alongside multiple hires, expanding client relationships, and the opening of offices in Singapore, Seoul, and Sydney that will service the entire region.

VIRTUE is the agency born from VICE, the global youth media brand, appealing to a multi-generational mindset that aims to empower young people across Asia and the world through a distinct, but adaptable, voice and style.

VIRTUE's ethos originates from a devotion to this style - moving beyond campaigns, creating sustained 360 identities, not fleeting moments. VIRTUE pushes clients to create a living, breathing manifestation of their brand - leveraging years of VICE experience, talent, and hard, 1st party data to get audiences to really choose to engage and identify with a brand, not just passively consume.
WWyuRT0Q.jpgThe POOL COLLECTIVE and Canon Australia have launched a documentary about Tom Carroll, "Salt In The Blood" directed by Christopher Ireland; a portrait of the man behind the surfing legend and concurrently a piece of marketing that cuts to the core of an international retail brand.

Instigated by Canon Australia, Carroll unpacked thousands of film slides he took as he "made sense of the world" on tour that were forgotten for over 40 years.The photographs were rediscovered, and an untold story surfaced.

When presented with this unique set of circumstances, The POOL COLLECTIVE and Canon Australia recognized an opportunity to create something different, to tell that story through a format befitting its depth. In this case, a 25 minute film.

Rakesh Hinduja1.jpgBridgestone, one of India's leading tyre manufacturing companies, has appointed Leo Burnett India as for creativeduties. The account was won post a multi-agency pitch and will be handled out of the agency's Mumbai office.
Leo Burnett India won the business on the back of a thorough, integrated approach. The agency's primary focus is to help the brand grow based on strong insights and a formidable communication strategy. Adding this business to Leo Burnett India's portfolio demonstrates the effectiveness of the Publicis Groupe's Power of One philosophy.

Parag Satpute, Managing Director, Bridgestone India said, "Bridgestone is completing 20 years in India and it was time for us to renew old relations with our dealers, OE partners and consumers in a new way. Leo Burnett India and its group agencies have the right vision and plan to help us make it happen. We are sure that they are the best choice to partner on our journey of transformation."
Uni Yasee Yashas.jpg Iris Singapore has made two appointments in its creative department and a senior addition to its growing design team.

The appointments follow a series of new account wins over the last several months including Tiffany & Co, Lagardere Sports and the extensive regional growth of Starbucks.
Yashas Mitta and Uni Lee join Iris' creative leadership team, working on Samsung & Starbucks respectively.
Mitta (pictured left), who was previously Creative Director of Media Monks Singapore has been appointed as Deputy Creative Director and will report into Ed Cheong, ECD at Iris.
RedLabel 3.jpgOn the occasion of Ganesh Chaturthi festival in India, Hindustan Unilever's Brooke Bond Red Label has launched Shree Ganesh Apnepan Ka campaign to celebrate the spirit of togetherness. Conceptualised by Geometry Encompass, inspired by real-life stories, the campaign delves into deep-rooted human prejudices. It encourages everyone to open their minds and break the invisible wall to come together.

Screen Shot 2018-09-20 at 8.03.00 am.jpgRegan Grafton has been promoted to the role of chief creative officer at Ogilvy NZ. Grafton has been Ogilvy's executive creative director for the last 3 years, joining from FCB in July, 2015. During his leadership Ogilvy has produced campaigns which have transformed brands and delivered spectacular results.

Last year Grafton bolstered Ogilvy's creative firepower with the hiring of multi award-winning Aussie expats, Lisa Fedyszyn and Jonathan McMahon as group creative directors. In recognition of their outstanding contribution to the agency, they have been promoted to the role of joint executive creative directors.

Under this creative lineup Ogilvy has had some fantastic results. Their work for the NZ Police, 'The most successful recruitment film' achieved international success but significantly received a month's worth of inquiries in the first 24 hours of launch.
CENTRAL loves Trivandrum Facebook AR Filter.jpgFuture Group's Central and AliveNow Bangalore have launched a unique and mesmerizing Facebook Augmented Reality Camera experience that allows users to transform their face to a Katkahali dancer's face. Built by digital and creative tech agency alivenow, it was launched on the occasion of Central opening their flagship store in Trivandrum. Consumed in Facebook mobile app's camera, hundreds of users have already tried the Kathakali AR filter which adorns the user with beautiful face paint and a stunning 3D crown. The brand has integrated giveaways for the Kathakali AR filter campaign resulting in many customers earning vouchers as the new store opened. Future Group has been at the forefront of using innovative creative tech and digital tech solutions to engage with their audience, and this example of Kathakali Augmented Reality filter is just one instance. Earlier this year, they launched India's first Facebook AR game during the soccer world cup.

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Sham Shui Po1.jpgSham Shui Po is one of Hong Kong's oldest districts. But is also a beautiful neighbourhood that embodies a world of local flavor.

To help travelers decipher the neighbourhood that has evolved with the times and the locals that live there, Chan Chi Fat and Chong Mui Ngam, Hong Kong film director and scriptwriter respectively, partnered with the Hong Kong Tourism Board and Grey Group Hong Kong to create several heart-warming short films showcasing how this place is Every Bit Local. Lights, camera, action: "Treasures of the heart."

Kartik Iyer (Happy mcgarrybowen).jpgHappy mcgarrybowen has been awarded the integrated mainline and digital communications duties for XSEED Education. With an aim to spread the brand's footprint across the country, the business will be handled out of Happy mcgarrybowen's Bangalore office.
XSEED Education is a Singapore based social enterprise. Founded by Ashish Rajpal in 2008, The K-8 learning company runs a proven, research-based academic program for schools that build thinking skills & problem-solving confidence in children. Over one million children from more than 3,000 schools across India, Nepal, Bhutan, the Middle East and the Philippines currently benefit from the XSEED method of education.
"It is very inspiring to see what XSEED is doing to education in the country. Their unique teaching methodology not only improves learning amongst children but improves the quality of teachers as well. It is about time that one way, mugging methods of learning in schools be put to rest. What's more, the fact that XSEED is being taken to schools across middle-income India is really a sign of great things to come for the children of our country," says Kartik Iyer, CEO, Happy mcgarrybowen (pictured).
Wagh Bakri.jpgWagh Bakri's new TVC for Spiced Tea, conceptualised by Scarecrow M&C Saatchi, talks about how the addition of seven spices to your fitness routine can help you achieve health goals.
The rise of fitness culture in India is inevitable process with people trying to compensate for reduced physical activity in daily life. What started as a means of preventive healthcare routine now sees Indians spend more than ever on gym memberships, fitness accessories etc. No wonder the market has registered a growth rate of 18-20 percent in the last 5 years annually*. From yoga and aerobics people have now discovered resistance training, Zumba, Pilates, Tabata, etc. spending over 4 hours a week**. They are also demonstrating their fitness calibre by participating in marathon runs and cycling tournaments.

Screen Shot 2018-09-20 at 7.55.06 am.jpgThe call for entries for the global ADC 98th Annual Awards, one of the world's longest-running and most prestigious recognition programs for all forms of design and advertising, opened today with support from a compelling new short-form online film campaign concept developed by independent brand experience design company COLLINS and created by six highly accomplished illustration and animation studios.

Part of The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, the ADC 98th Annual Awards celebrates global excellence in craft, design and innovation.  Entries are accepted at http://www.adcawards.org, deadline January 31, 2019. Juries will be announced shortly.

CB Asia Ranking 2018_JAPAN.jpgYuya Furukawa.jpgIn the Campaign Brief Asia Creative Rankings Japan continues to be the most prodigious award-winning market in Asia with a combined total of 8655 Creative Ranking Points from the past 2 years at award shows. Japan clearly leads the next most awarded market, Thailand with 5480 Creative Ranking Points.

With 5315 points overall Dentsu Inc Tokyo remains a clear #1 in Japan, and in Asia. The agency picked up 2545 of these points over the past 12 months - again the best performance of any agency in Asia. McCann Worldgroup India, with 2,200 Creative Ranking Points at award shows over the past 12 months, is the next best performer. In recognition of their creative performances Dentsu Inc Tokyo is again awarded the Campaign Brief 2018 Japan Creative Agency of the Year award.  

In 2018 Dentsu Inc Tokyo (creatively lead by ECD Yuya Furukawa, pictured above) picked up awards at every award show they entered. Their best performances were at Spikes Asia (530pts), London International Awards (410pts), Cannes Lions (350pts), AdStars (300pts), One Show (260pts), D&AD (250pts) and AdFest (205pts).
Legendary Party_Spikes 2018_email.jpgJoin Campaign Brief in Singapore as we get together with Song Zu, Fin Design + Effects, Arcade, Finch, NAKATOMI, Audio Network and Tiger Beer to stage biggest Campaign Brief Legendary Party of the year - the 6th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates attending this year and our friends in Singapore put 8pm on September 26th in your diary as we take over GEM Bar and surrounding streets and enjoy a truly legendary evening at the best party and networking event of the Spikes Asia Festival.

This year we have added 3 new sponsors with top Australasian production company Finch, technology company NAKATOMI and music library Audio Network joining our foundation sponsors Song Zu, Fin Design + Effects, Arcade and Tiger Beer. Look forward to catching up there!

hp Spikes asia.jpgTen teams of young creatives will vie for the prestigious Young Spikes Design Competition Award at Spikes Asia 2018, a three-day festival of creativity held between 26-28 September 2018.

The competition garnered 123 submissions - the most of any Young Spikes competition - from executives aged 30 and under across the Asia Pacific and Japan. Given the level of response, HP expanded the number of finalists from the original three teams to 10. All will go on to compete in the Festival grand finale.
HULK SMASH_07 copy.jpgBBH Singapore's innovative MARVEL themed activation 'Hulk Smash', developed for Sentosa Development Corporation (SDC) and The Walt Disney Company SEA has received a huge response from visitors at Sentosa Sandsation: MARVEL Edition, one of the region's biggest sand festivals.

The 'Hulk Smash' attraction registered an average of one smash per minute.

Targeted at both children and adults, 'Hulk Smash' was an experiential activity designed to help participants unleash their Super Hero strength and get a real life experience of how it felt like to be one.
C P Group.jpgThe Charoen Pokphand Group (C.P. Group) - Thailand's largest private company and one of the world's largest conglomerates - has launched a brand campaign named "Gratitude". The 6-minute online film tells the powerful story of a young teacher and his mother in a remote Thai village.

Paul Soon 2018.jpgMullenLowe Profero Singapore and Millennium Hotels and Resorts have been chosen for the 2018 Sitecore Experience Awards as Greater Asia regional winner, in the category for best use of Sitecore as a digital experience platform. The category recognizes the agency's digital transformation of Millennium Hotels and Resorts, including a new global website and mobile app, which has led to a 21.8% revenue increase for the brand.

Designed and developed by MullenLowe Profero across three offices; Sydney, Chengdu, and Singapore, the new website and mobile app is MullenLowe Profero's latest achievement in creating experience-led digital transformation solutions which deliver an unfair business advantage for clients.

MullenLowe Profero worked with Millennium Hotels and Resorts to transform the online customer experience, creating a portal for customers to build inspirational journeys with the chief objective of redesign the relationship with the customer. As a result, Millennium Hotels and Resorts noticed an 18.7% increase in bookings and a 27.9% increase in conversion rate of visitors to the website.
PHD Hong Kong utlises AI technology to seamlessly integrate Knorr's 'The Irreplaceable Taste of Home' campaign into myTV SUPER content (1).jpgPHD Hong Kong has launched a market-first in-video advertising campaign for Unilever, having embedded Knorr's latest messaging into myTV SUPER programming. The in-video ad insertion allows Knorr's 'The Irreplaceable Home Taste' campaign to appear in popular video content at scale, reaching a potential audience of six million viewers in Hong Kong without disrupting their viewing experience.

PHD Hong Kong partnered with myTV SUPER and Mirriad to bring the ad campaign to life. The partnership facilitates the natural blend of content through an AI-based algorithm from Mirriad, capable of identifying the right moments and placement spots in myTV Super's existing premium content. This allows brands to reach local Hong Kong consumers at scale during pivotal moments of emotional engagement.
Sephora.jpgFrench beauty chain Sephora launched its first ever television commercial made for Mainland China with 60-seconds of mixed-media eye candy in which in-vogue singer, actor and model, Z.Tao, dances among iridescent textures, jets of liquid colour and lustrous glitter explosions. The creative came from Fred & Farid Shanghai. To visualise and execute the ambitious concept, they called Shanghai-based animation and mixed media production company Final Frontier.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
CB Asia 2017 Rankings_India_Agencies.jpgPrasoon Joshi_2018.jpg2018 has proven to be a sensational year of creative performances for McCann Worldgroup India. This year's dominant performance at award shows sees McCann Worldgroup India sitting clearly on top of the Campaign Brief Asia India Creative Rankings and are worth winners of the Campaign Brief Asia's 2018 India Creative Agency of the Year award.

In these rankings McCann moved back up to #1 position, after being unseated last year by BBDO India. Over the 2018 awards season McCann managed to win awards at every show counted in the Campaign Brief Asia Rankings, except AWARD and AdStars, which they did not enter.

McCann's best performances were at AdFest (405pts), One Show (420pts) and Clio (360pts). They also performed well at D&AD (230pts), New York Festivals (230pts), Campaign Brief's The Work (180pts), Cannes Lions (170pts), Spikes Asia (190pts) and London International Awards (15pts).
Jim and Carren.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Jim Wood and Carren O'Keefe, co-ECDs/partners at AnalogFolk, with Wood based in New York and O'Keefe based in Portland.

Winner: IKEA 'Lamp 2'. Many of us remember CPB's Unboring work and the original, iconic Lamp spot for IKEA. It's only fitting that 16 some-odd years later, the story continues. What makes this new spot unique and notable is its message; reusing and not wasting. Not only is it timely and current, repurposing a memorable piece of advertising in order to drive that home is a smart way to do it. Additionally, the stylistic and emotional choices made throughout, reflect many of the Spike Jonze original. From the way the little girl carries her new Lamp up the stairs to the Lamp's POV looking back or looking at her, Rethink's team was able to create both a perfect sequel and beautiful homage. READ ON...
Roads that Honk3.jpgTesco1.jpgThe 2018 Spikes Asia Innovation shortlist reveals the 12 shortlisted entries that will be presented live to the Innovation jury and attendees of this year's Festival.

Six entries from Asia have made the cut at the shortlist stage including - ''Roads that Honk' for Hindustan Petroleum by Leo Burnett India Mumbai, India, ''Unforgettable Bag' for Tesco by Grey Malaysia Kuala Lumpur, Malaysia, ''Rel├║mino' for Samsung Electronics by Cheil Worldwide Seoul, South Korea, ''Chatty School Bus' for Hyundai Motor Company by Hyundai Motor Company Seoul, South Korea, ''Making the World Accessible, Dot by Dot.' for Dot Incorporation by Serviceplan Korea Seoul, South Korea and ''Petal Paint' for JAT Holdings by Leo Burnett Colombo, Sri Lanka.
Abe & Miki.jpgTBWA\Hakuhodo Japan has appointed Makiko Abe as senior director, Human Resource and Ayaho Miki as director, Human Resource and Talent Development. Both Abe and Miki will work to further align and deepen the Talent and Human Resource function at the agency.

Chris Iki, Chief Operating Officer said, "Our people are our agency, they're our product, our culture and they add the greatest value to our industry. Yet finding the right talent is an on-going issue due the rapid changes of the industry."

According to PwC 21st CEO Survey 2018, the areas keeping Asia Pacific's CEO's awake at night are finding the right talent, with the right skills, coupled with the speed of technology. Continued Iki, "The human resource and talent functions must have a seat at the senior management table and become a true strategic partner, it's essential to drive business performance.
THE LAB.jpgALT Worldwide, a communications company based in Singapore, and owner of creative agency GOVT, has launched its second subsidiary, THE LAB. THE LAB is a specialist agency, and in the interim, will be led by ALT's Group CEO, Leon Lai and ALT's Chief Creative Officer, Aaron Koh.

"We don't need to be experts to know that communications are targeted at humans. And that's what THE LAB was set up to build, a consideration for the human experience. Advertising has evolved from being a pusher, to that of needing to be a pull factor. And those pull factors exist in a variety of ways. People look for the overall customer experience, engagement and interaction, and that matters more than just the static advertising messages that brands are putting out. How brands behave today needs to be more important than merely what brands," Lai said.
Balance Mouse.jpgSamsung Card has partnered with INNORED to launch an innovative and humorous pair of campaign spots in South Korea that focus on creating a better work-life balance for office workers in today's hectic world. The campaign, which launched in early August, marks the third installment of the Samsung Card  "Number Series."

Tat Tiscon.jpgEver looked at the Bandra Worli Sea Link and wondered at the engineering genius behind it? Or at a skyscraper and marveled at the engineering feat. Truth be told, engineers are everywhere. From the humble everyday things to large infrastructures. They are the ones who make things happen. But sadly, their contribution and importance remain behind the scenes. So this Engineers Day, Tata Tiscon, India's leading rebar brand, decided to bring the spotlight back on the engineers. The brand has created a short film titled The Build, that brings out the importance of engineers in our lives.

VIEW THE SPOT (in Hindi)
LOOK BEFORE YOU LEAVE.jpgLowe Lintas Delhi has recently conceived a campaign for Google Maps, promoting their 2-wheeler mode in the Indian market. It is notable that India is the largest market for two-wheelers globally and two-wheelers represent 70% of all registered motor vehicles in India. Two-wheeler mode was launched on Google Maps in Dec 2017 to address the needs of this large segment. Given the high relevance of two-wheeler mode to the Indian market, the campaign aims to increase awareness and usage of two-wheeler mode. The campaign thought is based on something that is behavioral and deeply engrained in our habits.
Gautam Reghunath.jpgFollowing a multi-agency pitch, Dentsu Webchutney has won the digital and social media duties for Uber in the India and South Asia region. The account will operate out of the agency's
Bengaluru office.
Sanjay Gupta, Head of Marketing, Uber India SA commented, "Dentsu Webchutney is an agency that has a track record of working on some of the most dynamic and impactful digital campaigns. We believe they have the right expertise for a brand like Uber. Uber's journey in the region is only getting started and we are excited to partner with Dentsu Webchutney to tell the story of how Uber is shaping the future of urban mobility in India."
SLAP.jpgLeveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behavior into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and 7UP devised a summer campaign that delivered a simple and memorable message: "Seafood needs 7UP Lemon-Lime" everywhere and anywhere they would search, order and eat seafood.

VIEW SPOT ONE (all in Vietnamese)
Call for Entries.jpgNew York Festivals 2019 AME Awards for the World's Best Advertising and Marketing Effectiveness is now accepting entries.

The deadline to enter the 2019 AME Awards competition is November 22, 2018.

AME Awards opened its 2019 competition with the recent appointment of Gayle Mandel to the role of executive director. With Mandel at the helm, AME's launches this year with strategic updates including a consolidation and restructuring of current categories, new categories, and enhanced entry process guidelines making the submission process much more user-friendly.

CB Asia 2018_Malaysia_AoY.jpgTan Kien Eng.jpgFor the second year running Leo Burnett Kuala Lumpur heads the Campaign Brief Asia Malaysia Creative Rankings.

Leo Burnett has 395 Creative Ranking Points from the past 2 years performances at award shows and takes out the Campaign Brief Asia's 2018 Malaysia Creative Agency of the Year title.

Leo Burnett Kuala Lumpur moved up to #1 in Malaysia last year from #5 position in 2016.

In 2018 the agency scored 130 Creative Ranking Points with award winning performances at AdStars and Campaign Brief's The Work. Pictured left is Tan Kien Eng CEO of Leo Burnett Malaysia.

In #2 position overall in Malaysia with 110 Creative Ranking Points is Ensemble Worldwide. This is the first year Ensemble has featured in our Creative Rankings, after being not ranked last year.

#3 with 75 points is Hakuhodo Malaysia, also a new entrant to the Creative Rankings.
CB Asia 2018_Korea_AoY.jpgKate Oh.jpgCheil Worldwide Seoul is once again the strongest creative force in the Korean market topping this year's 2018 Campaign Brief Asia Korea Creative Rankings.

With 1285 Creative Ranking Points in the latest Campaign Brief Asia Creative Rankings, Cheil Worldwide Seoul is a clear #1 in Korea and is awarded the Campaign Brief Asia 2018 Korean Creative Agency of the Year award.

in 2018 Cheil continued their excellent performances at the global and regional award shows picking up at AdStars (170pts), Spikes Asia (160pts), AdFest (130pts), Cannes Lions (40pts), London International Awards (55pts), Clio (30pts) and New York Festivals (25pts). (Pictured left is Cheil Worldwide Korea ECD Kate Hyewon Oh).

At #2 in Korea is Innocean Worldwide with 485 Creative Ranking Points. The agency scored an impressive 390 Creative Ranking Points in 2018 to move up from the #3 ranking position in Korea in 2017.
New-Zealand-Avocado-Asia.jpgUnited Media Solution (UMS), New Zealand's leading Chinese digital marketing agency, has been appointed by New Zealand Avocado, to create and manage its digital marketing presence in China.

New Zealand Avocado, the body which represents the country's avocado growers, has appointed UMS to build awareness of the brand and products in the China market as part of an overarching strategy to quadruple sales of NZ avacados to $280m and title productivity by 2023.

New Zealand Avocado was granted access to the Chinese market in January 2018 and will look to leverage this government approved market access to generate greater awareness for avocados from New Zealand.
01 Shower.jpgThe 4A Creative Awards is a Taiwan advertising awards show that is recognized as the most iconic local award on creativity.

It is co-organized by 4A member companies and takes charge of the promotion of the awards by turns every year. This year, ADK took on this task and for the first time invited 8 international heavyweight creative gurus and 7 Taiwanese creatives to jointly serve as the final judges.

In order to encourage Taiwanese creative people to participate, the creative team launched a series of "Any Time is Big Idea Time" poster, telling everyone: International creative gurus knows that big ideas can happen at any times! Not limited in the office. No matter where your big ideas come up with, as long as it is brilliant enough, come to enter the 4A Creative Award to impress the gurus, let them cheer for you!
Arif Mumtaz.jpgOmnicom Media Group has appointed Arif Mumtaz as Data Analytics Director for Asia Pacific. This role will see Mumtaz champion the use of data and analytics across all business units, ensuring the agency continues to develop best-in-breed practices, techniques and infrastructure for its agencies' clients.
Mumtaz (pictured left) joins Omnicom Media Group with over 10 years of international experience in data science, having led data-driven marketing initiatives for several multinational brands. His previous roles at Starcom, GroupM and Initiative have provided him with the knowledge and expertise to devise industry leading solutions for the Group's clients. As such, Mumtaz will report into Guy Hearn, who was recently appointed as Omnicom Media Group's Chief Product Officer for Asia Pacific to further integrate data and analytics into the product offerings of OMD, PHD and Hearts & Science.
"As digitisation and automation continue to accelerate in Asia Pacific, the applications of data and analytics are only widening," says Tony Harradine, CEO of Omnicom Media Group Asia Pacific. "In anticipation of our clients' growing demands in this space, we are strengthening our capabilities and infrastructure to ensure their brands continue to operate as market leaders in a rapidly changing marketplace. Given his extensive industry knowledge and experience, Arif will ensure we continue to build on our credentials and remain at the cutting edge of developments in this space."
Kartik Iyer (Happy mcgarrybowen).jpgTruecaller, the global leader in call identification and number blocking, has partnered with Happy Mcgarrybowen Bangalore to roll out its new campaign for this year.
Happy mcgarrybowen was roped in to help chart a new course for Truecaller's new avatar and host of services.
Kickstarting this partnership would be a full-blown campaign that would go live in a few weeks from now.
Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen (pictured left) said, "We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met together. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller's already strong equity in India."
Apollo.jpgApollo Tyres has added another differentiated offering to its portfolio with the launch of Alpha, India's first steel radial motorcycle tyre. The market for motorcycles radials is growing steadily especially with the market growing incrementally in the 200 cc + segment where speed and riding thrill is at always the core of the product offering
SNAP_MentorshipAd_Final.jpgSchool of Narrative & Aesthetic Photography, SNAP, offers exclusive Mentorship Programmes and Workshops in Singapore, Bali, and New Delhi. These programmes provide an incredible opportunity to both amateurs and professionals to pick the brains of the best photography talent in South East Asia. The ad created by Blacksheep.Works India prompts the photography enthusiasts to pick their spot on www.letsnapit.com.

Credits - Creative Director/ writers: Asif Amin Tibet Baqual, Suneel G Katarnavare.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
CB Asia 2018_Thailand.jpgNopadol and Wisit_2018_sml.jpgOver the past few years the Thailand creative market has been on a high with a handful of standout creative performers consistently winning at the global and regional award shows and festivals.

The traditional consistent creative high performers, the likes of BBDO Bangkok and Ogilvy Thailand, have been joined buy several others who are managing to make a big impact. GreynJ United, TBWA, J Walter Thompson, McCann Worldgroup and Leo Burnett have all had great creative success. Add to this is the smaller independents like CJ Worx, Choojai & Friends and Rabbit Digital Group who have emerged over the past 2 years.

The competitiveness and talent of the market is evident by the statistics that this year again show that Thailand is the second most awarded advertising market in Asia, behind Japan. Three years ago Thailand ranked as the 7th most awarded country in Asia.

The 2018 Campaign Brief Asia Creative Rankings again shows Thai agencies performing strongly, with 3 Bangkok agencies placed in the overall Asia Top 10 ranking. Ogilvy Group, CJ Worx and BBDO Bangkok are all placed in this year's Asia Top 10 (full chart released next week)
Spikes_IMG_4241.jpgThe date has been set and everything booked for the biggest Campaign Brief Legendary Party of the year - the 6th annual Spikes Asia Legendary Party.

For all Spikes Asia delegates and our friends in Singapore put September 26th in your diary and enjoy a truly legendary evening at the best party of the Spikes Asia Festival.

This year we have added 3 new sponsors with top Australasian production company Finch, technology company NAKATOMI and music library Audio Network joining our foundation sponsors Song Zu, Fin Design + Effects, Arcade and Tiger Beer.

Final LIA Awards deadline TODAY Fri, Sept 14

1ee8554f8f9d537422acfd9a_1280x372.jpgThe final deadline to enter the London International Awards is TODAY 11pm NY time, Friday, September 14.


To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
image002.jpgThe 2018 Mobius Awards competition is open with a deadline of Monday, October 1, 2018.

The Los Angeles-based international advertising event invites entries in all advertising mediums and formats. These include Brochure/Book, Direct, Digital, Immersive Marketing, Mixed Media Campaign, New Media, Online, Outdoor, Package Design and Redesign, Point-of-Purchase, Print, Radio, Television and Student. Special student entry pricing is available.

Entries must have been developed, introduced and/or reintroduced between Oct. 1, 2017, and Oct. 1, 2018.

Entrants may earn a First Place Mobius statuette or a Second Place Certificate for Outstanding Creativity. Also, Best of Show (Grand Prix) nominees are selected from First Place Mobius Awards winners, based on judges' recommendations. Judges are not required to select winners in each medium or category, however, which means some mediums might not have a "Best" winner every year. The intent, says Mobius Awards chairman Lee Gluckman, is to reward creativity and effectiveness and "not just give awards."

Mobius Awards, founded in 1971, is an independent competition that uses worldwide judges who access entries online. No judge knows how another has voted on an entry. The exception to online judging is Packaging, which is viewed by two sets of judges, an in-person group in Los Angeles and an online group.

The deadline for 2018 is Oct. 1. Questions should be directed to Kristen Szabo, manager, entrant relations and operations, at KristenSzabo@mobiusawards.com.
FF_WHITE_02.jpgThe FireFlies Antipodes is calling for riders for its third tour taking place from 17 to 23 February 2019 and are hoping to attract more riders from Asia. The ride covers approximately 1,000km over six gruelling days from Christchurch to Queenstown in New Zealand. Riders are dedicated to raising awareness and fundraising in the media world in aid of Beating Blood Cancers and Leukaemia.

A limited number of places are available. Riding with the spirit and motto 'For Those Who Suffer, We Ride' the tour aims to raise AUD$100,000 for The Snowdome Foundation and its own fight against Blood Cancers. Visit The FireFlies Antipodes website.
Sunil Yadav.jpgDentsu Aegis Network's media investment arm - Amplifi, has partnered with Spotify to launch The Audio Stack - a first-of-its-kind offering in Asia Pacific. The Audio Stack is a platform agnostic audio planning tool which allows clients and brands to reach their target audiences right when and where they are engaging with audio.

The Audio Stack has the capability to calibrate M1's panel survey data and Spotify's first party listening data to provide richer consumer insights. Combining these data sets in a strategic partnership unlocks the ability to accurately plan and optimize client investment across radio and digital audio, finding their audience online and offline while eliminating duplication.

In 2017, Dentsu Aegis UK beta-tested The Audio Stack tool with Consumer Packaged Goods and Travel clients. Subsequently, Dentsu Aegis Network UK has seen digital audio spend grow by 375%, with 79% of clients testing the platform. In August 2018, the UK and Asia Pacific regions relaunched the tool integrating Spotify first party listening data and M1 panel.
IndiaAA.jpgHorlicks' Fearless Kota, a campaign focusing on the exam stress, has won at the 4th edition of the IndIAA Awards, in the 'Food & Beverages' category. The award ceremony took place amidst celebrated jury members and marketing industry stalwarts, in Mumbai.
IndIAA Awards is the intellectual property of the International Advertising Association (IAA) India chapter. The IndIAA Awards are unique awards that recognise creative work done for top advertised categories which is not merely created for award shows. The work that is awarded, is chosen by an erudite CEO Jury from top marketing companies. The jury for IndIAA Awards 2018 included eminent names like, Ravi Desai- Amazon India; Rajiv Anand- Axis Bank; Suparna Mitra- Titan; Sangeeta Pendurkar- Pantaloons; Alpana Killawala- Reserve Bank of India and Ranju Kumar Mohan.
ALI BROWN.jpgAdFest has announced that Ali Brown, partner and executive producer at Prettybird in Los Angeles, will join AdFest 2019 as jury president of Film Craft Lotus and New Director Lotus.

Says Brown: "It's an honor to be joining the jury at AdFest 2019. I am excited to see first-hand the agencies, brands and production companies who are producing the best work across the Asia Pacific and Middle East."

With offices in Los Angeles and London and a diverse roster of filmmakers, creatives and collaborators, Prettybird produces entertainment that is creatively led and platform agnostic. The company's work has been recognized at award shows worldwide, and Prettybird was named Creativity magazine's Top Production Company of the Year in 2015.
YG16-DAI_Award-640x800 (1).jpgThe One Club for Creativity, a leading global non-profit organization celebrating creative excellence in advertising and design, and Diageo North America today announced a significant partnership to recognize and promote diversity, inclusion and gender equality among young creatives around the world.

The partnership ties in with The One Club's Young Guns program, which for more than 20 years has served as the industry's only international, cross-disciplinary, portfolio-based awards competition that identifies today's vanguard of globally and culturally diverse creative professionals 30 years of age and under.  

The first component of the partnership is the Diageo-Young Guns Diversity & Inclusion Award, kicking off this fall.  Teams at Diageo North America and The One Club will review portfolios of all Young Guns 16 global finalists and select a winner of the new award. 
CB Asia 2018_Taiwan.jpgRichard Yu_2018.jpgFor the third year in a row the Campaign Brief Asia Taiwan Creative Rankings show ADK Taiwan sitting at the top.

ADK has continued their award-winning form over the past 12 months earning 435 Creative Ranking Points to rank them #1 overall with a grand total of 790 Creative Ranking Points from the past two years.

The agency proved consistent across the regional award shows winning at AdFest, Spikes Asia, AWARD Awards, London International Awards and Campaign Brief's The Work.

In recognition of their strong creative performances ADK are named Campaign Brief Asia's 2018 Taiwan Creative Agency of the Year. ADK Taiwan's creative department is lead by chief creative officer Richard Yu (pictured left).

In #2 position is Leo Burnett Taiwan, who have also had an excellent 2 year period creatively and have a total of 555 Creative Ranking Points. In last year's Campaign Brief Asia Creative Rankings Leo Burnett were also ranked #2 after previously been unranked in 2016.

CB Asia 2018_Indonesia.jpgKok Keong_Hakuhodo 2018.jpgThe Indonesian industry is showing signs of a healthy creative resurgence going on the trends that are evolving out of the results of the 2018 Campaign Brief Asia Creative Rankings.

Whereas the creative achievements of the Jakarta industry used to come from the industry's global multinationals, today it is very much the Japanese-headquartered networks that are delivering the creative highlights in the market.

This year's 2018 Campaign Brief Asia Indonesian Creative Rankings are again dominated by Hakuhodo, who for the third year in a row are named Campaign Brief Asia's Indonesian Creative Agency of the Year.

Hakuhodo Indonesia is a clear #1 in the market with an impressive 720 Creative Ranking Points. The agency scored 320 points in these 2018 Rankings, to go along with their 400 point haul in the 2017 Creative Rankings.
CB Asia 2018_Philippines.jpgMelvin Mangada 2018.jpgFor the third year in a row TBWA\Santiago Mangada Puno has proven themselves to be the dominant creative force in The Philippines, following the release this week of the 2018 Campaign Brief Asia Creative Rankings.

With a 2 year total of 1515 Creative Ranking Points TBWA\Santiago Mangada Puno has taken out the Campaign Brief Asia Creative Agency of the Year title for the third year running. The agency, lead by CCO Melvin Mangada (pictured left) has been a consistent and reliable visitor to award stages over recent years, illustrated by their 775 Creative Ranking Points over the past 12 months to go with their 2017 total of 740 points.

TBWA\Santiago Mangada Puno had a great year across most award shows over the past 12 months. Their best performances were at AdStars (210pts), Clio (170pts), Campaign Brief's The Work (120pts), London International Awards (80pts) and AdFest (75pts).
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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