RJ Paculan.jpgTBWA\Santiago Mangada Puno Philippines management has named Ryan Jason Paculan as Strategic Planning Director.

According to an official announcement by TBWA\SMP managing partners Melvin Mangada and Jimmy Santiago, the promotion was in recognition of RJ's "significant contribution" to the development of brands in his previous capacity as Senior Strategic Planner. Mangada and Santiago cited Paculan's ability to craft deep insights and sharp strategies thanks to his "natural maturity, wit, and analytical ability".

Beginning his career as a Leo Burnett account manager in 2002, Paculan soon distinguished himself with an aptitude for mining consumer insights. In 2006, he joined TBWA\SMP as part of the Strategic Planning team, where he pioneered a holistic approach to the strategic and creative processes to create relevant, effective, and impactful work.
Omni Logo.jpgGlobal marketing and corporate communications company Omnicom Group has announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.
 
Omni delivers a first-of-its kind, single view of the consumer that can be dynamically tracked and shared across all marketing practices.  Omni transforms the way Omnicom teams work, collaborate and deliver value, from insights generation to audience building, channel planning, creative development and message distribution.  All of the activities are continuously measured and optimized with attribution tied to client performance at every step of the consumer journey.
 
At the core of Omni is the industry's most robust people-based identity graph - a database of connected consumers built from multiple identity authorities including Neustar, LiveRamp, Experian and several others.  The identity graph links second-by-second consumer behaviors to reveal how people connect, engage and transact with brands; joining data sets using a methodology that respects regional regulatory and privacy practices.

Bryan Bay: Postcard from Malaysia

Bryan Bay.jpgBryan Bay (pictured) is Ogilvy Malaysia's social strategist and he discusses WeChat Pay and how it is expected to become more widely used in the months ahead. WeChat Pay is coming, are Brands ready for this?
 
WeChat is an app you will start hearing more and more of (if you are not using it already) in the next few years in Malaysia. And for one simple reason - it will probably be the biggest factor that leads Malaysia towards a cashless society. It's already completely transformed the commerce landscape in China, and it's our turn next.
 
With the recent announcement of WeChat Pay finally launching in Malaysia, my Social senses went crazy. Simply because, as a WeChat user, I am aware that the current app enjoyed by Malaysians is very limited in "features". We do not enjoy the same features as China. You see, WeChat is more than just a chatting app, it's a swiss army knife of useful apps that can help ease your day to day needs. It's your WhatsApp, your Facebook, your Twitter, your payment wallet and more. WeChat's success stems from its ability to attract and retain users, partly because it's a one-stop-shop that consumers can leverage to talk with friends, book appointments, make payments, order taxis, shop and more.
B&J Better Served Frozen_1.jpgUnilever Singapore, Mindshare Singapore and Clear Channel creates a stunning DOOH campaign and educate consumers that their favourite beverages (cold brew coffee and chocolate malt milkshake) are now "Better Served Frozen" with Ben & Jerry's.

Ben & Jerry's campaign seeks to tap on a holistic suite of modern and traditional solutions to show consumers how it has transformed their favourite local beverages into frozen delights. Unilever Singapore recognises that the DOOH space presents infinite creative and engagement possibilities. The 2-week campaign features the new flavour on Play, across the SuperValueDeal and Business-As-Usual ProxPax, contextually placed in proximity to supermarkets and CBD areas targeting young professionals and ice cream lovers during meal times between 12pm to 2pm and 7pm to 9pm.
Club Factory.jpgPublicis Beehive has won the creative duties of popular Chinese e-commerce fashion brand, Club Factory. As its creative partner, Publicis Beehive will play an integral role in launching the brand in India.

A popular online shopping brand across the world, Club Factory has a strong presence in South Asia, Europe, the United States, the Middle East and other regions. What makes Club Factory unique is that it allows users to shop through millions of products that are trendy and fashionable and available at unbeaten prices.

LIA extends entry deadline to Monday July 16

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, July 16.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
JeremyPerrott.jpgMcCann Health has fired Aussie expat global chief creative officer Jeremy Perrott for a violation of its code of conduct, with one source telling Campaign US it was due to allegations of "offensive and inappropriate language".

McCann has released the following statement, without specifying the exact nature of the violation: "We received a complaint about a violation of our Code of Conduct by McCann Health's Jeremy Perrott. As a result, following an investigation, he is no longer with the company

"Our foremost priority is to foster a workplace where people are respected and valued, and importantly, an environment where people feel safe and protected to come forward to report actions that run counter to our values and code of conduct."

Perrott's departure comes just one day after Ogilvy fired its global chief creative officer Tham Khai Meng following an investigation.
Rikaa Sharma.jpgDigitas has appointed Rika Sharma, former Managing Partner at Ogilvy Singapore, as the new Managing Director for Singapore.

During her eight year tenure at Ogilvy, Sharma (pictured) built a reputation as an industry expert and a thought leader in the Digital, Social and Content space, growing the Ogilvy business through many high profile pitch wins across the region.

Sharma is an industry force having won several awards including Effies, SPIKES, and Cannes Lions for the campaigns that she has both led and contributed to. In addition, she was named one of Campaign Asia's 40 Under 40 for APAC in 2017, Business Head of the Year by Institute of Advertising (IAS) in 2016, Asia's most influential digital media professional by World Brand Congress in 2015 and one of Campaign Asia's Top 20 Women to Watch the same year.

Publicis India wins Monte Carlo creative business

Srija Chatterjee.jpgLeading apparels brand, Monte Carlo Fashions Ltd. has announced the appointment of Publicis India as its creative agency. The agency won the account following a multi-agency pitch and will handle the business out of its New Delhi office.

As part of its duties, the agency will work towards the ideation and creation of communication material for all media including print, TV, outdoor and transport media, radio, digital, brochures, booklets, in-shop materials, collaterals etc.

Monte Carlo Fashions Ltd. was launched in 1984 by Oswal Woolen Mills Ltd., the flagship company of Nahar Group. The launch was a significant step in the evolution of branded garment industry in India. Since then, the brand has been catering to the ever-growing demands of the clothing and fashion industry. For the road ahead, the company has drawn up some ambitious plans for the Indian market and will look up to Publicis India to bring its growth ambitions to life via its communication strategy.
2a (1).jpgRichard Shotton, deputy head of evidence at Manning Gottlieb OMD in London has launched his new book 'The Choice Factory' which discusses 25 behavioural biases that influence what we buy.

Says Shotton: "Over the last few years I've conducted dozens of experiments and worked with many brands and shown time and time again that the application of behavioural science improves effectiveness. I want more brands to benefit from the application of behavioural science to solve their problems. This book should help do that as it provides simple, practical advice for marketers to apply the latest thinking to their brands."

Companies spend billions of pounds on advertising in the UK each year trying to change the decisions of shoppers: to get them to buy their brand rather than a competitor or to pay a premium versus an incentive.

Mentos PR (1) copy.jpgBBH has been working with Mentos globally for multiple years, and succeeded in building a substantial social media following for the international candy brand. This has been done through a series of 'social experiments' that bring strangers together in real life, challenging today's world that is increasingly dominated by online connections. The experiments are orchestrated specifically to be released on social media.

Lin Liu joins UM China as chief strategy officer

Lin Liu.jpgUM Shanghai has appointed Lin Liu as Chief Strategy Officer.
 
A veteran in strategic planning and brand communication, Liu (pictured) brings 20 years' experience in creative and digital agencies across China and North America, with demonstrated success in formulating strategies for brands spanning the FMCG, technology, automobile, cosmetics and luxury sectors.
 
Most recently, Lui was Head of Strategy & Planning of Isobar China, where she successfully transformed the planning offering to digitally-led yet idea-centric. Prior to Isobar, she was Brand VP of naked Group, and she had held strategic planning roles at Ogilvy & Mather, BBDO, R/GA, Saatchi & Saatchi and TBWA, working with multiple brands including Dove, Apple, Tiffany & Co., HP, Subaru, Mondelez, Kimberley-Clark and Tsingtao Beer.
 
As Chief Strategy Officer Liu will lead UM China's strategic offering, working closely with business leads to drive growth with clients and developing a best in class strategy team.
Adidas World Cup.jpgPosterscope India has rolled out a massive OOH campaign for the latest edition of the FIFA World Cup that is currently being held in Russia.
 
The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket.

LIA extends entry deadline to Mon, July 16

1ee8554f8f9d537422acfd9a_1280x372.jpgLIA has extended the entry deadline to the new date of Monday, July 16.

ENTER NOW

To view the 2018 jury presidents, click here.

Entries submitted must be broadcast, published or released in a commercial environment with client approval between 1st July 2017 and 31st July 2018.
Rah Rah.jpgSpringCreek, the social media agency within IPG Mediabrands Malaysia, has devised a unique campaign with client Digi Telecommunications (Digi) to join in the current football fever.
 
As the social media agency on retainer for Digi, the team worked together with Ministry Experience and Monad International to leverage new technology in the form of an AR Facebook Filter to accompany Digi's chatbot, both of which are central to Digi's Rah Rah Sampai Menang contest. The contest draws in users to interact with a chatbot personality named Rah Rah Chong, while users are also encouraged to record their most creative cheer whenever a goal is scored by using Digi's AR Filter on Facebook.
Thumbnail image for Tham Khai Meng.jpg
Ogilvy has fired its worldwide chief creative officer Tham Khai Meng after an investigation concluded that his behaviour was a breach of the company's values and code of conduct.

According to an internal memo from John Seifert, Chief Executive, Ogilvy Worldwide:

Two weeks ago, I was informed of employee complaints regarding the behavior of Tham Khai Meng, Chief Creative Officer of The Ogilvy Group.

I found these complaints serious enough to appoint external legal counsel to investigate the matter.

After carefully reviewing the investigation's findings with several of my partners, we concluded that Khai's behavior was a clear breach of our company values and code of conduct. I have decided to terminate Khai's employment with the company with immediate effect.
Be Greater.jpgA nationwide study discovered that Singaporeans and residents believe that they are already kind enough. They are more or less satisfied with the way things are - and have been for the past few years - and see no need to become even kinder. Yet another campaign about kindness would almost fall on deaf ears. The challenge was to redefine it, in a language and concept that would make everyone take notice, and see it with fresh eyes. Greatness. Sports brands hype it up as being the best, or surpassing your limits. In Singapore, it's perceived as success - financial, career or sporting. Not anymore. True greatness is found not in your bank account, job title or trophy cabinet, but the impact you make and imprint you leave on the world around you with your positive deeds, words and attitude. It's a challenge that was spread through a comprehensive integrated campaign by 3-Sixty Brand Communications including a manifesto TVC, print and OOH ads with true stories of greatness, influencers, digital content and even exclusive merchandise.


IKEA India.jpgIKEA is all set to foray into the Indian market. The launch of the brand has been a much awaited one with the buzz around it having been doing the rounds for quite some time now. Not just has the opening of the first store in Hyderabad been an eagerly awaited event, there has also been immense curiosity around the brand communication, with IKEA being known for its great campaigns the world over.

The wait is over now, as the brand released its launch communication recently. Dentsu Impact is behind the first ever India communication campaign for IKEA.

Simon Cracknell.jpgSweetshop has signed Director Simon Cracknell for representation in Greater China.

An award-winning director and photographer for over 15 years, Cracknell (pictured) grew up in London. His naturally relaxed and engaging style, performance-led visuals and keen attention to detail have been employed on campaigns for Coca-cola, Schweppes, Johnson's, Pantene, Citibank and Nike among others. He has been awarded at Cannes, BTA's, D&AD's, Adfest and Kinsale and has shot celebrities including Pierce Brosnan, Wayne Rooney, Jamie Oliver, Raine Yang and Rosamund Pike, as well as numerous television personalities.

Laura Geagea, Managing Director of Sweetshop China, Asia & MENA said, "Simon has developed a style of his own and he has an extraordinary eye and a real skill for directing compelling performances. I believe he brings a unique style to Sweetshop's roster - one that will be in high demand across Greater China."
Pete Favat 2.jpgSpikes Asia has released the names of the 13 Jury Presidents that will lead this year's Juries. They include Pete Favat, Chief Creative Director, North America, Deutsch, USA (pictured left), who will lead the Film, Integrated and Print & Publishing jury.

The creative awards are an integral part of the the Spikes Asia Festival and the jury review entries into 21 different award categories across the breadth of the branded communications industry.

Representing Asia as jury presidents are Sudeep Gohil, Formerly Chief Strategy Officer & Managing Partner, Publicis Worldwide, India as Creative Effectiveness Jury President, Ali Rez, Regional Creative Director, Middle East & Pakistan, BBDO, UAE as Design and Print & Outdoor Craft Jury President, Claudia Cristovao, Head of Brand Studio, APAC, Google, Japan as Digital, Mobile and Digital Craft Jury President, Tuomas Peltoniemi, President, Asia and Innovation Director, TBWA\Digital Arts Network, Singapore as Innovation Jury President, Amrita Randhawa, CEO Mindshare Asia Pacific & Executive Chair, Mindshare, Greater China as Media Jury President, Laura Nakhla, Head of Synchronisation, Warner Music Asia, Hong Kong as Music Jury President, Agnello Dias (pictured above), Chief Creative Officer & Founder, Taproot Dentsu, India as Outdoor and Radio & Audio Jury President and Scott Kronick, Chief Executive, PR & Influence, Asia, Ogilvy, China as PR Jury President.

Yoshihiro Nagai joins I&S BBDO Japan as MD

nagai.jpgI&S BBDO Japan has appointed Yoshihiro Nagai as Managing Director. Nagai (pictured left) will report to Kazutoyo Kato, President and CEO of I&S BBDO, and be responsible for driving growth and the reputation of the agency. He was most recently CEO of the Dentsu Aegis network in Korea.
 
Kazutoyo Kato, CEO of I&S BBDO Japan, commented, "I'm looking forward to having Yoshihiro join the I&S BBDO Group. He brings incredible experience and a strong vision from his years at Dentsu. At a time when clients are seeking a fresh approach to brand communications, we are confident that Yoshihiro can help I&S BBDO continue to innovate in the Japanese market"  
 
Nagai has been in the advertising industry for over 33 years, spending many of those years honing his skills at Dentsu. He was appointed CEO of Dentsu Group Indonesia in 2011, where he was responsible for five agencies and helped build Dentsu's reputation within the market. In 2015, he was appointed CEO of their network in Korea, overseeing six companies in the network and, once again, proving himself a leader who can grow teams and business. He has a proven track record of growing his clients' businesses.
Primus Nair.jpgBBDO Singapore has partnered with the 4As to introduce the inaugural Festival of Creativity to Singapore. In collaboration with MullenLowe Singapore as the other agency partner, both agencies will help to create the design, format and themes for the festival.

Part of the festival will be focused on young up-and-coming talent in Singapore - namely The Crowbars. And BBDO Singapore are proud advocates for creative youth and gladly support through agency and industry initiatives.

Attracting the best talent is a huge priority for our agency but we know talent doesn't grow overnight; it needs nurturing. Which is why we've created BBDO Singapore's Concept Cookies.

The Concept Cookies are fortune cookies that have been specifically designed by BBDO for students in Marketing & Communications. Each cookie contains helpful creative thought starters to help students crack tricky creative challenges.
Nicolas Courant and Melvyn Lim_Co-CCOs at Ogilvy in Singapore.jpgOgilvy has announced that Melvyn Lim and Nicolas Courant have been promoted to Co-Chief Creative Officers (CCOs) tasked with supporting the next phase of the agency's creative leadership in Singapore.

Previously serving as Executive Creative Directors (ECD), both Lim (pictured right) and Courant (pictured left) will continue to further Ogilvy's ambition to produce work that makes brands matter and that has both local impact and global influence. Another strategic focus will be to build a diversified creative capability that extends beyond the traditional creative department and includes specialists in all forms of digital including social, CX and technology, and creativity in all forms - from ink, pixel and screen, to UX/UI design, and from concept to execution.
58p3mEOr2ZqSbPFB4ffi-n4lvGeGdq-glZLfofb1pJxYwRmLDGKYI5EK31fbPbEdiaF5mwZYd2TG5XoHJ4tgc4PTIneGYuAIZPLn=w1242-h569.jpgIn the next month, Micah Walker will return to Australia to join 72andSunny Sydney as executive creative director.

Walker joins from Wieden + Kennedy Portland where he served as creative director for the past four and a half years, leading key clients such as Samsung, Dodge Chrysler, Booking.com and TurboTax.

He will partner with the current APAC leadership team consisting of Mollie Hill, director of strategy, Ngaio McCreadie, director of operations and talent, Chris Kay, managing director and partner of APAC, and Johnny Tan, executive creative director of APAC.
NoBrand1.jpgFor Pride Month 2018, Bench, the Philippines' leading fashion and lifestyle brand, joined in the festivities by redesigning the packaging of its successful line of body sprays to convey a message of humanity and inclusiveness.

Celebrating gender fluidity in all of its forms, eight of Bench's popular gender neutral products received redesigned packaging to reflect the different colors of the sexuality spectrum. Rather than seeking to redefine each subculture, words were chosen to represent feelings and attributes that anyone could relate to.

This is the latest such initiative conceived by agency TBWA\SMP for Bench, following the viral success of their "Amoy Kita" commercial earlier this year, which was praised for its depiction of a parent's unconditional love for his closeted child.
Hysan95.jpgEight Partnership collaborated with Hysan to create Hysan95, a documentary initiative featuring the people and places of Causeway Bay. The stories of Hysan95 appear on a dedicated multi-media platform, social media and in a larger than life exhibition at Lee Theatre Plaza until July 12.

The year-long project began when Hysan Development wanted to celebrate its historical relationship with Causeway Bay in the 95th anniversary of the year Lee Hysan acquired Jardine's Hill. Since then, the area has become one of the most prominent and significant parts of Causeway Bay, and arguably one of the most well-known in Hong Kong. The Hysan95 platform weaves the stories of the district's past, present and future together to celebrate the neighbourhood and its real, colourful characters.
DDB NZ CD-Christie-Cooper (1)-thumb-400x266-242456.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Christie Cooper, creative director at DDB New Zealand.

BEST TV
Winner: There's a bit of a budget theme for my TV picks this week, starting with the 'Suspiciously Low Prices' spot for Secret Escapes. A retail ad for an value-driven travel company, it gave me enough of a chuckle to gain the top award. READ ON...
Vaseline 1.jpgVaseline Singapore has commissioned Viddsee to create a two-part social documentary series titled 'Visible Scars, Invisible Strength', which captures the tenacity and passionate spirit of elderly Singaporeans who have dedicated their lives in pursuit of their craft. The first part, 'Lady Without Fingerprints', debuted May 24 and tells the story of 71-year-old blade sharpener Madam Lee, who lost her fingerprints in the course of her life-long work. This was followed by the June 25 launch of 'Grandpa's Words', which focuses on 76-year-old cobbler Lee Tai Chin's advice to his grandson on the values of hard work. The short documentaries are part of Vaseline Singapore's brand awareness campaign that aims to connect with their audience, and to convey the brand's strength as a trusted skin-care product since 1870.

AD STARS 2018_ poster 01.jpgAd Stars has announced this year's finalists. From a total of 20,342 entries, 1,719 have been shortlisted by an international panel of 229 judges from 74 countries.
 
Executive and Final Judges now have the task of voting on the Grand Prix, Gold, Silver and Bronze winners in Busan, South Korea. They will meet one week prior to the 2018 Ad Stars Awards on Saturday 25th August.  
 
The countries with the highest number of finalists include Thailand (239 finalists), Japan (234 finalists), Korea (125 finalists), Australia (118 finalists) and Philippines (103 finalists). Here is a full list of finalists by country:
 
Argentina - 3 finalists
Australia - 118 finalists
Belarus - 3 finalists
Brazil - 37 finalists
Chile - 3 finalists
China - 97 finalists
Colombia - 3 finalists
Costa Rica - 9 finalists
Croatia - 1 finalist
image dynamics5.jpgThe Havas Group has announced that Indonesian PR agency, Image Dynamics, has joined its Havas Village Jakarta team as part of an affiliate partnership agreement. The new partnership rounds out the 360 offering for Havas that comprises 300 people in Jakarta across media, creative, data, digital, and now PR and activation.

Image Dynamics started in 2004 with only two consultants, co-founders Harry Tumengkol and Trishi Setiayu, servicing a local pharma company Jamu Puspo and a local commercial bank, PaninBank, as their first clients. Today, Image Dynamics team is now 25 people and has been partnering with the Havas teams on a number of current client remits and new business opportunities.  To foster further collaboration they have moved to co-locate in the Havas Village in Jakarta.
Takahito Irie.jpgTakahito Irie a former digital creative with Dmajor/GroupIDD will be the next Artistic Creative Director at GPB Shanghai. One of the fastest growing Shanghai-based creative start-ups, the company's initials stand for Good People Basically.

Born in Hiroshima Japan, Irie is one of the few prominent Japanese digital creatives working in China. He is an internationally celebrated artist behind the work for H/U/M/A/N M/A/C/H/I/N/E. The work has been displayed at numerous exhibitions in London, Japan, Seoul, Beijing and Germany, and has led to collaborations with fashion and cosmetics labels such as HUGO, Belief and many more. On June 27th, the work was awarded for the Best Concept at the S-NOVA Art & Technology Award Show held at the Mobile World Congress in Shanghai.
BMW_WonderDad.jpgFor the launch of The All-New BMW X3, BMW wanted to celebrate the spirit of reliability by transforming a loving and dedicated father into a superhero in their latest short film.

In today's world, the Chinese middle class is under immense pressure to balance societal expectations of both modern and traditional responsibilities. The film tells a story about the struggle to balance work and life through our hero, a father.

Tanishq.jpgWith a significant growth in the sale of synthetic solitaires, India's most loved jewellery brand Tanishq, stepped up to create an educative campaign of how today's customer should keep a set of pointers in mind when investing to buy Diamonds. The film encapsulates the set of emotions one carries within when he/she is buying a diamond and how Tanishq takes absolute care in order to give their customers nothing less than a perfect Solitaire- a true #HeeronMeinHeera.

Richard Zhang joins Initiative Shanghai as MD

Richard Zhang.jpgInitiative has appointed Richard Zhang, to Managing Director Initiative Shanghai. With more than 17 years media industry experience across multiple categories including FMCG, Luxury, Automobile, Pharmaceutical, Entertainment, IT and Retail, Zhang joins Initiative from his position as General Manager of PHD Shanghai. Prior roles included agency positions at Mediacom, Havas, UM and ZenithOptimedia.

In his new position as Managing Director Initiative Shanghai, Zhang (pictured) will take a lead on integrated agency direction including client relationship management, business growth and development.

Will Anstee, President Initiative APAC commented, "I am incredibly excited to welcome Richard to Initiative China. His media intelligence and deep market insights, coupled with his positive energy, are precisely the ingredients to drive our business ambition in China and continue the agency's growing momentum of wins including Starbucks, Qatar and Revlon."

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time his topic is World Cup winners...

Unless you have been living in an underground shelter in Outer Billawackie these past few weeks you will know that the football World Cup has been the absolute focus of trillions lately, and as I write we are halfway through the Quarter Finals, with England about to get eliminated on penalties again as is par for the course.

It's been a brilliant tournament so far for many reasons, Robbie Williams aside, not least being the number of giant country teams which have fallen in early stages to relative minnows. Previous world champions Germany going out in the group stages, being brilliantly beaten by South Korea (although finding out that their star goalie was actually a centre forward along the way), the Aussies of course didn't make it through, after their strategy of rubbing the ball with a cloth failed to yield results (this ain't cricket fellas!), and even Spain, Argentina and European champions Portugal all fell pretty early on. Japan were great, as were countries like Iran and Morocco.
JustBol.jpgPointNine Lintas India has conceptualized and executed a multimedia campaign for the launch of SoundLogic's new Voice Assistant Wireless audio range. As the omni-channel agency of the brand, PointNine Lintas designed the entire campaign leveraging SoundLogic's partner-evangelist, Mahendra Singh Dhoni. The new campaign, #JusBol, emphasizes how easily you can manage all your chores with just voice commands.

As the Voice Assistant-enabled audio segment is still nascent, one of the prime objectives for the agency was to build awareness about the category and highlight the product's utility. To achieve this goal, PointNine Lintas built a digital-first omni-channel strategy.

VIEW SPOT ONE (in Hindi)
Prashanth Challapalli.jpgThe Leo Group has elevated Prashanth Challapalli as the Chief Operating Officer for Leo Burnett Orchard. In his new role, he will report to Dheeraj Sinha, Managing Director - India & Chief Strategy Officer - South Asia, Leo Burnett, and Rajdeepak Das, Managing Director - India & Chief Creative Officer, South Asia, Leo Burnett.
 
Challapalli (pictured) has been an integral part of the Group since the last 18 months as the Chief Integration Officer for Leo Burnett South Asia, driving the integration agenda for key clients such as Google, P&G, McDonald's and TVS Motorcycles. He is one of the rare professionals who has the experience of running both mainline advertising-led and digital-led businesses. Out of his 20 years' experience, he spent the first 11 years in agencies such as Ogilvy, Lowe, Y&R, Dentsu & Publicis Ambience handling brands like Lakme, Fair & Lovely, Pepsodent, FedEx, Marico, Tetley and Exide. In 2009, he started Jack in the Box Worldwide, one of the most awarded digital agencies in India with campaigns like Kolaveri, Pepsi IPL and 7Up to its credit. He then ran iContract for 4 years winning big brands like Google, YouTube, Amazon, Kindle, Dettol, Durex, Vaseline, Hotstar and Kissan, amongst others.
Blue belief.jpgThe Muthoot Pappachan Group, lovingly called by its customers as the Blue Muthoot, has recently launched its new campaign #KahaaniBlueSochki with its new brand ambassador Vidya Balan.
 
As the Blue Muthoot, it introduces a new theme - Blue Soch -  that is dedicated to the progressive thinking of its customers who demonstrate hardwork and determination along with firm self-belief in the face of adversity. The key message that the campaign aims to drive is that the Muthoot Pappachan Group supports people with the Blue Soch and thus, empowers human ambition.

VIEW SPOT ONE (all in Hindi)

HK4As Kam Fan Awards 2018 entries now open

Kam Fan Awards 2018.jpgThe Kam Fan is not just a competition but a precious opportunity to gain experience and show off your creativity. Take up the challenge now and submit your entries here. Entry deadline is 14 September 2018.
GGS_hero image.jpgGrey Group Indonesia has picked up the digital duties for tobacco company Gudang Garam Surya.

Grey Group Indonesia underwent a stringent pitching process, with its key creative approach aimed at placing the classic brand in a new modern light. Incorporating a powerful and relevant digital marketing strategy required to engage Gudang Garam Surya's modern-day target audience, it came out on top.
Pillai & Mehra.jpg22feet Tribal Worldwide India has appointed Vanaja Pillai to head its Bengaluru business. Pillai (Erstwhile Executive Vice-President, OgilvyOne - Bengaluru) comes with nearly two decades of experience in business management and marketing communications; with a large part of it focussed on setting up practices across different functions including design and creative delivery, public relations, business communications and advertising. She has also worked with a range of startups across the education and technology sectors and has been instrumental in converting ideas into strong businesses. At 22feet Tribal Worldwide, Pillai (pictured left) will be responsible for managing and growing the team's impressive client roster. 

BBDO CA Kazakhstan says Orbit XXL is enough

orbit SHIPposter 1280pix.jpgIn times of trouble all you need is Orbit XXL in BBDO CA, Almaty Kazakhstan's print campaign.

Credits - Creative Director: Aleksey Maksymenko. Copywriter: Renata Khusnutdinova. Designers: Roman Mirzayev, Yelizaveta Babikova. Account Manager: Lyudmila Kim.
ThingstodoinMumbai.jpgThings2doinMumbai, an experience-centric content platform initiated a social media campaign for Oasiss Deserts. The brand recently launched its 4th outlet in Thane, Mumbai. The campaign went live just 24 hours prior to the launch and unveiled a compelling offer rendered by the brand. The brand hosted a special offer of INR 10 for one dessert and INR 200 for a 1/2 Kg cake. Scrumptious desserts like waffles, pastries, milkshakes, ice-creams, pancakes and more were offered at unbelievable rates. The offer duration was kept at a flexible time starting from 3 pm to 9 pm to make sure both students and families could avail the offer.

The major objective was to create a buzz about the brand and position it as an all-in--one dessert parlour that serves next-gen desserts. Things2doinMumbai garnered an organic reach of 1 million+ within 24 hours by posting about the event on their social media handles and the on-ground eye-balls.
Play it Safe Case image.jpgIt's hard to get people excited about travel insurance as it's a cluttered and promotion-driven industry. With the ambition of standing out and getting people to take notice, Income needed to challenge the conventional approach to travel insurance communications and remind people to "Play it Safe" in a fun and memorable way.

Working with creative agency BBH Singapore and Google, Income combined technology and creative storytelling to develop five hundred stories of "misadventure", each one personalised for distinct audiences based on their travel destinations.

Wolves.jpgIf you kill one, you kill them all is the message in a print campaign via Ogilvy Bangkok for the Freeland Foundation.

Credits - Production: illusion Bangkok. Creative Chairman: Nopadol Srikieatikajohn. Executive Creative Director Executive Creative Director: Wisit Lumsiricharoenchoke. Creative Director: Gumpon Laksanajinda. Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Peerawat Temsomboon, Supaset Intamas, AtItaya Promsuwan. Copywriters: Littichai Panitjaroen, Eugene Cheong, Ittikron Kananont, Kris Spindler. Creative Group Head: Peerawat Temsomboon. Illustrator: illusion. Agency Producer: Paiboon Suwansangroj.
VanGogh.jpgGetty Images provides 360 Degree Imagery. Havas Shanghai provide a different view of Van Gogh, Einstein and Shakespeare to promote the 360 degree images available at Getty Images.

Credits - Chief Creative Officer: Ben Sun Erhei. Executive Creative Director: Shangyong Yang. Creative Director: Jack Xuan. Art Directors: Lyon Liao, Roc Wong. Zerien Li. Copywriters: Vivian Chen, Kiddy Wang. Illustrator: illusion. Photographer: illusion.
Screen Shot 2018-07-05 at 11.15.57 am.jpgCreative technology platform Bonzai, which has an office in Australia, has announced the appointment of Tresa Paul to the newly created role of 'global head - marketing', to spearhead an intensive international marketing strategy and further drive its leadership in the digital advertising vertical.

Most recently Paul was senior vice president of Ogilvy & Mather India.

The appointment is part of a wider ambitious growth strategy designed to enable Bonzai to extend its reach into overseas markets and gain market share in the highly competitive adtech space.

Says Rahul Pandey, co-founder and chief executive officer, Bonzai: "We couldn't be more delighted to welcome Tresa to the Bonzai leadership team as we enter the next phase of our exciting journey towards global growth.
Chai-Fi.jpgCurrently, India is home to the second largest population of workers in the world wherein workers toil for 16-17 hours a day to make ends meet.  Consequently, the tiring nature of their work barely leaves them with any time to enjoy anything else in their lives. Away from their families, friends and social circle, these workers lead a hard life with no joy or happiness.

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Ajab_2016.jpgD&AD has released the Most Awarded rankings based on the results of the 2018 D&AD Awards. The top lists include the Most Awarded Advertising and Design Agencies, Production Companies, Network and Country Rankings. Japan has ranked in at #3 country in the world with 49 Pencils. Singapore ranks at #9 with 15 pencils and India comes in at #10 with 9 pencils.

For the first time in the history of the awards, individual rankings have been calculated for the Most Awarded Art Directors, Creative Directors, Designers and Copywriters.

Three creatives from Asia make into the Top 20 Most Awarded Art Directors with Ajab Samari from Ogilvy & Mather Japan GK (pictured above) coming in at #14, Kentaro Harano from Hakuhodo Inc Japan at #17 and Sei Suigiama also from Ogilvy & Mather GK at #20.

Ajab Samari from Ogilvy & Mather Japan GK also features at #10 in the top 20 Most Awarded Creative Directors and #12 in the top Most Awarded Copywriters. Also in the Most Awarded Copywriters are Sei Suigiama from Ogilvy & Mather GK at #14 with Prateek Bhardwaj from McCann Worldgroup India also ranked at #14.
0.jpgCo-founder and CEO of HooZu, Nathan Ruff (left), bemoans the lack of standards when it comes to influencer engagement

Unilever hit the headlines recently with its declaration of war against dodgy influencers. At the recent Cannes Lions International Festival of Creativity, its Chief Marketing Officer made an impassioned declaration that Unilever would be taking urgent action to clean up the influencer ecosystem and crack down on influencers with paid or fake followers.
 
But hang on. I'm confused as to how a $155-billion-dollar business got taken in by influencers with fake followers in the first place. Bots are hardly a new problem.
 
The fact is, there are plenty of ways to verify the authenticity of an influencer. This kind of due diligence should be standard practice for anyone who works in this space. There are many tools and processes available to weed out the rent-a-crowd influencers.
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A blog for advertising creatives in Asia. To pass on news or advertise on the CB Asia blog, or to subscribe to Campaign Brief Asia or Campaign Brief Australia/NZ magazines, or The Work 09 Annual, email: Kim or Michael

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