JWT_Huli Wigmen, Papua New Guinea.jpgJWT_Maasai Tanzania.jpgJWT Amsterdam & JWT India have joined forces with photographer Jimmy Nelson to fight for the preservation of cultural heritage. The new campaign portrays the world's last indigenous cultures in all their glory.

Via the campaign, Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution: 'Blink. And They're Gone'. A warning that if we don't engage with indigenous cultures now, they will be gone forever.

This is illustrated by a campaign conceptualised and created in a joint effort between J. Walter Thompson's India and Amsterdam agencies.

The campaign kicks off with a short film titled 'Blink. And They're Gone' made using over 1500+ photographs taken by Jimmy Nelson during his journeys into the far corners of the world, showing the never-seen-before images of 36 of the last indigenous communities of this earth.
DOT Mini_Serviceplan.jpgServiceplan Korea has landed the Grand Prix award at the Eurobest Awards, announced recently in London.

A Grand Prix was awarded in Innovation to Dot 'Making the World Accessible, Dot by Dot', a revolutionary technology developed by Serviceplan's Korean and Germany agencies with the Dot Incorporation in South Korea. Dot Mini also won 2 Gold (1 in Healthcare and 1 in Innovation), 1 Silver (in Design) and 1 Bronze (in Innovation & Solution).
Kapil Tammal_Scarecrow.jpgKapil Tammal has come on board at Scarecrow M&C Saatchi India as executive creative director. It is the second time Tammal (pictured left) has worked at the agency having previously had a 5 year stint at Scarecrow, before the merger with M&C Saatchi, prior to moving to DDB Mudra Mumbai.

Tammal has over 17 years of experience in advertising. He started his career with Concept Communication in 2001 before moving to Triton Communications and Umbrella Design. He has also worked with McCann Erickson for more than 6 years before joining Scarecrow Communications and then DDB Mudra. Kapil has won awards at Cannes, D&AD, One Show, AdFest, Spikes Asia, Goafest, Kyoorius and Mirchi Kaan among others.
Nick Seckold, iProspect Australia National MD.JPGiProspect Australia has today announced the appointment of Nick Seckold to the role of national managing director. The news comes as iProspect ANZ won the Specialist Agency of the Year at last night's Campaign Asia Agency of the Year Awards.

Seckold joins iProspect Australia from Facebook in Singapore, where he has held leadership positions for the past three years, most recently as regional director of marketing science, Asia Pacific, before which he managed Facebook's Marketing Technology platform, Atlas. Seckold has also previously held the role of CEO Mindshare Singapore and senior digital roles with Mindshare in the UK.
Deaf Nation 1.jpgLeading Singapore gold jewellery brand Poh Heng has launched a new ad campaign to promote their latest jewellery collection titled - Poh Heng Freestyle. The campaign was developed by Havas Group Singapore.

Poh Heng collaborated with Redeafination  - a unique group of local dancers, challenged with hearing abilities, who embodied the spirit of the collection through their fluid, freestyle movements. The campaign provided a bigger platform for the dancers to express themselves and also highlights the versatility of the collection that works for the modern, youthful woman.

Anil Nair.jpgLeading Stainless steel conglomerate, Jindal Stainless Ltd. has appointed L&K Saatchi & Saatchi for creative duties. The business will be managed out of the agency's New Delhi office and will span the gamut of offline and online mediums including television, print, outdoor, radio and digital.
Abhyuday Jindal, Managing Director, Jindal Stainless Ltd. said, "Our aim is to bring JSL close to the consumer's heart, as a brand. We want the consumers to be aware of the versatility of the metal, the role it can play in their lives and that it is not just limited to industrial usage. This provides us with the task of reinventing the way we communicate about the brand and to do that, I whole-heartedly welcome Law & Kenneth Saatchi & Saatchi as our strategy and communication partner in creating this new approach."
SPMY_Team.jpgFollowing the recent strengthening of the leadership team at Serviceplan Greater China, Serviceplan Group have more good news from their key agencies in Asia: Elaine Chew joins Serviceplan Malaysia to reinforce the leadership team.

Chew takes on responsibility for the growing Serviceplan business in Malaysia. Serviceplan Malaysia is the lead creative agency for BMW Malaysia, and the fringe agency for OCBC Bank Malaysia. Founded in the summer of 2017 with a vision of being a fully integrated brand agency that thinks globally but acts locally, Serviceplan Malaysia is a key agency in the increasing footprint of Serviceplan Group in the APAC region.
Ram.jpgOgilvy has appointed B Ramanathan (Ram) as Chief Executive of Indonesia, a dual position he will hold in addition to his current role as CEO of Bates CHI & Partners Indonesia.
Kent Wertime, Ogilvy's Chief Executive, Asia said, "We're thrilled to have Ram back in the Ogilvy fold. He is a 19-year veteran of Ogilvy having successfully lead our Mumbai and Kolkata offices in India prior to his role at Bates CHI & Partners Indonesia. He has such a passion for brands, our clients, and our people. I am very much looking forward to our next phase of continued growth in Indonesia with Ram at the helm".

Grey Group Indonesia wins OLX's digital duties

Raju Alluri.jpgGrey Group Indonesia has been appointed as the digital agency for OLX Indonesia. OLX Indonesia is a part of Naspers Group, a global product and tech company which operates a network of market-leading trading platforms in over 40 countries.

Grey Group Indonesia underwent a stringent pitching process against various agencies, with its key creative approach aimed at creating a better user experience for visitors on the OLX website that generates quality leads for sellers.

Subbaraju Alluri, Area Director, Indonesia & Thailand (pictured) said, "Grey Group Indonesia is delighted to partner with OLX the largest online classified brand in Indonesia. We are excited to be part of OLX Indonesia's brand building efforts in the country."

WARC launches Marketer's Toolkit 2019

LinkedIn.jpgWARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them.

The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges.

Also included are interviews with nine leading marketers, such as Fernando Machado (Burger King), Freddie Covington (APAC Visa), Mark Evans (Direct Line) and Lisa Ronson (Tourism Australia) as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.

Evocative director Hyun Lee joins Curious Film

HyunLee Portrait.jpegDirector Hyun Lee has joined the roster at Curious Film.

As a young filmmaker, Lee has already managed to create a bold and impressive body of work that's distinctively her own. Her signature flair for stylistically vivid and complex compositions is exemplified in Lee's slick, horror short film, Asian Girls. The short was selected to have its premiere at the internationally renowned SXSW Film Festival in Austin, Texas earlier this year.
Redhill Logo.jpgNeuron Mobility, Southeast Asia's leading e-scooter sharing service, has appointed Redhill as its public relations agency for Southeast Asia following a pitch process in November this year involving multiple agencies.

Jacob Puthenparambil, Partner, Redhill said, "Neuron Mobility has created an inventive way for people to travel around dense urban areas. We are looking forward to helping them communicate their vision across markets in Southeast Asia that are racing to improve mobility."
KarenShort (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Karen Land Short, group creative director, Droga5, New York.

Winner: Uber Eats, Coca-Cola Partnerships: When Christmas Feels Like Home. The idea of delivering meals to someone cooked by that person's family is a nice enough thing to do in itself. To do it Christmas night is heart-melting. And to promote it with a lovely film is just gravy. Well done all (especially you, Uber). READ ON...
Photo Maya Watono_CEO DAN.jpgDentsu Aegis Network has appointed Maya Watono as the CEO of Dentsu Aegis Network Indonesia, from January 2019. Watono succeeds SK Biswas, who is returning back to Singapore to focus on priorities at home. Reporting into Phil Teeman, CEO of Dentsu Aegis Network Southeast Asia, Watono a will oversee all 15 network and local brands with a key focus on providing integrated, client-centric solutions while driving an inclusive, collaborative culture.

Watono (pictured), who was most recently CEO of Dentsu Aegis Network Indonesia's Dwi Sapta Group, has over a decade of experience in the advertising industry. In her role as leader of the network brand, she has achieved consecutive double digit business growth and grew the local business three-fold into one of the biggest agencies in Indonesia.

Biswas said, "It has been a privilege leading the Dentsu Aegis business in Indonesia, working with so many great talents. I have seen the evolution of the business over the past few years and now it's time to hand over the torch to Maya who is the ideal candidate to take the Group forward."
Redhill Logo.jpgCarro has appointed Redhill as its public relations agency for Singapore, Thailand and Indonesia following a pitch process in September this year involving multiple agencies.
Jacob Puthenparambil, Partner, RedhillL said, "Carro is the fastest growing technology companies in its space in the ASEAN region. We are honoured to be entrusted with such a great responsibility, considering the intensity of the local storytelling and media outreach work involved in three separate markets in the region."
WPP_AUNZ_Lockup_RGB_Navy.jpgWPP AUNZ has unveiled a new brand in line with WPP's global repositioning as a creative transformation company.

Developed as part of WPP's refreshed brand identity, the new look also reflects the company's simplified offer to clients, consisting of four key pillars: communications, experience, commerce and technology.

The identity was created by WPP agencies Superunion and Landor, with a bespoke iteration developed for the ANZ region.
Ek Nayi Muskaan- A Himalaya Lip Care Campaign.jpgThe Himalaya Drug Company, India's leading Wellness company, has launched a new campaign - "Ek Nayi Muskaan" as part of its social impact initiative, "Muskaan". Through Muskaan,

Himalaya Lip Care has been helping to raise awareness about cleft lip and palate and supporting free cleft treatment for underprivileged children, in partnership with international cleft charity, Smile Train.

NM_Image01.jpgThe Sphere Agency has positioned and branded Noro Mall, a state-of-the-art shopping mall that will be located in the heart of Phnom Penh.

Noro Mall is the first development from NI DEV and is set to become the benchmark for all their future developments. Designed by world-renowned architect, Hun Chansan of Re-Edge Architecture and Design, Noro Mall represents the future of shopping in Cambodia.

The brand platform Wonderful on every level highlights the many aspects that make Noro Mall a 'must visit' destination.

AWARD Awards extends deadline to Fri, Dec 14

Screen Shot 2018-12-11 at 6.13.57 am.jpgThe entry deadline for the 40th AWARD Awards has been extended to this Friday, December 14.

Get your entries in before the extended and final-final deadline, Friday 14th December 2018 (15% Late Fee will apply), and you could turn hate into gold.

Damon Stapleton: The soft, silence of Tokyo

dscf0438-2 (1).jpgA blog by Damon Stapleton, chief creative officer of DDB New Zealand

"Living right in the heart of Tokyo itself is quite like living in the mountains - in the midst of so many people, one hardly sees anyone." - Yūko Tsushima

Imagine you are in a city of close to 15 million people. You are walking down a large street. It is a lot like 5th Avenue in New York. For a couple of seconds, you are happily staring at one of the beautiful window displays. You turn around and your child is gone. The worst feeling in the world. This had just happened to a woman as we were driving down the same street. Our driver stopped the van suddenly and jumped out. Not speaking Japanese, we didn't realise this unfortunate event had been announced on speakers that I think you find on most Tokyo streets. Thousands of people stopped what they were doing and looked for the child. Our driver happened to see the kid with many others and the child was re-united with a very relieved mother.

FCB Ulka awarded creative duties for Kurl-on

Romit Nair.jpgFCB Ulka wins creative duties for Kurl-on (India's largest selling mattress manufacturer). FCB Ulka will service the iconic brand from their Bangalore office.
Ashutosh Vaidya, CMO, Kurlon, said, "Kurl-on is a brand undergoing an immense transformation from being known as India's largest selling mattress brand to becoming a leader in cutting edge technologically  driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey in achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together."
Nadia Zain, General Manager of PHD Indonesia copy.jpgPHD Indonesia has appointed Nadia Zain as General Manager. In her new role, Zain will lead PHD Indonesia across all business functions, reporting to Rajat Basra, CEO of Omnicom Media Group Indonesia. She commences her new role on 1st January 2019.
Zain (pictured) is no stranger to Omnicom Media Group Indonesia, having started her career with the Group and developed key skills and capabilities during her tenure with its agencies. She recently returned to the Group from dentsu X, where she led on digital transformation for the agency's clients.
Basra commented, "We are delighted to welcome Nadia back to the network and look forward to working with her closely on taking PHD to the next level in this market. Nadia knows us well, having worked with the Group in the past. Therefore, she will take no time to start contributing her valuable experience to our clients' briefs and teams' development. She will ultimately build on the strong foundation of talent and capabilities that PHD has already established in Indonesia."
Designed in Singapore.jpgDragon Rouge SEA and The Coca-Cola Company are delighted to announce that the recently launched brand Authentic Tea House has won an award for new brand and packaging creation at the recent Singapore Business Review 'Designed in Singapore' awards.

The Coca-Cola Company engaged Dragon Rouge to help create a new ready-to-drink (RTD) tea brand that celebrates authentic teas flavours and their origins. The new brand, called Authentic Tea House, tells the story of each tea, highlighting its provenance - region, brewing technique and the tea masters behind the blend.
Press Release_Somersby Rose_KV.jpgWith the festive season fast approaching, Somersby has launched its new premium Sparkling Rosé. With a through-the-line campaign, created by DDB Group Hong Kong, Somersby Sparkling Rosé promises to capture the taste buds of the casually elegant, sophisticated drinker.
As a brand, Somersby's continues to build a new culture around cider and comes on the back of DDB's award winning 'Apple. Apple. Somersby Apple' campaign launched earlier this year.
'Casually elegant', the 360º campaign kicked-off with a launch party, and also an extensive social media presence will build awareness across the next few months. Additionally, Somersby has partnered with more than 100 bars and restaurants across the city to promote its new Sparkling Rosé.
Kelvin Cheng, Marketing Director, Carlsberg Hong Kong Ltd said, "We are very excited with this new campaign launch. It's a fun yet sophisticated sparkling rosé cider so it lends itself to many promotional activities which reinforces special gatherings of friends for all occasions - from the casual drink after work to the aperitif before a dinner party."
Platinum.jpgDentsu Webchutney has launched Platinum Days of Love's new season's collection with the campaign #LoveSoRare, a series of 30 digital films inspired by the design story of the collection. The complimentary design of each pair of love bands is brought to life by 30 films that arise from the insight of togetherness amidst individuality.

Take Off.jpgVeedol, a household name in India for quality lubricants, has launched a new campaign for its flagship brand - Take-Off. Lowe Lintas Kolkata has conceived the campaign. Take-Off, a popular brand, specifically caters to the 2 Wheeler riders in the country.
According to Society of Indian Automobile Manufacturers (SIAM)'s report for FY2018, the Indian two-wheeler industry has crossed the 20-million unit sales milestone for the first time - registering a growth of approximately 15% over the previous financial year. The road ahead for the two-wheeler industry looks very exciting and promising. Riding on the fast-growing two-wheeler industry, Veedol's launch of a new campaign for Take-Off appears to be particularly opportune.

Renault.jpgIf you are living in any big megalopolis in India, the odds of you witnessing or even being subjected to rash driving or lawlessness on the roads is pretty high. Be it a two-wheeler or four or even the bulkier ones, each one seems to be in some hurry or the other to reach a destination of their choice with little regard to traffic rules & pedestrian safety. From jumping the red light, to ignoring traffic signs, to over-speeding and lane cutting, virtually every rule in the book is broken when it comes to driving across major roads in India.

GET YOUR TICKETS TO ADFEST 2019.jpgAdFest is now selling tickets to next year's festival, which runs from 20th March to 23rd March 2019 at Peach Royal Cliff Resort, Pattaya, Thailand.

There are Full Delegate, Young Delegate (for those 28 or under) and Student packages available for the full four-day festival, or either of two streams: Craft@ADFEST on 20th - 21st March, or Creative@ADFEST on 22nd - 23rd March. 

The Craft@ADFEST stream will dive deep into the latest production, digital, content and technology trends, while elevating the role of producers, directors, digital creators and VFX artists by celebrating their craft.
Jaimee.jpgPixelBox Manila has appointed Jaimee Calupitan in the role of Executive Producer. No stranger to creatives and producers alike she joins after a recent freelance stint following successful roles in both postproduction and production in Manila.

Founded in 2007 in Hong Kong, PixelBox are a full service Post Production facility that specialize in Post Production, Visual Effects, CGI, 3D, Colour Grading, Creative Design, Animation and Virtual & Augmented reality. PixelBox also now have offices in both Shanghai and Manila.  PixelBox also recently announced a new collaboration with leading music company SYN, who also have studios in Tokyo, Los Angeles, Beijing, Shanghai and now Manila.

Calupitan (pictured) said, 'I am delighted to join the PixelBox team. I've watched them grow into serious players in the visual effects industry and I can't wait to get started working alongside such an amazing team'.
FABULOUS FIVE 2019.jpgAdFest is now accepting short film submissions from up-and-coming Directors and Assistant Directors based in the Asia Pacific and Middle East regions as part of its 'Fabulous Five' program - one of the world's most respected platforms for kick-starting the careers of commercial directors.

"Fabulous Five is an incredible opportunity - many of the directors who have screened their films at AdFest have gone on to achieve great things. As a result, we have expanded the program from Fabulous Four to Fabulous Five, giving more directors the chance to make their first big break," explains Vinit Suraphongchai, Chairman of AdFest.

WAWF.jpgOn World Toilet Day, Dentsu Impact joined hands with We Are Water Foundation, CSR wing of Roca Bathroom Products to launch a movement that's getting everyone talking. This was a social experiment at Sector 29, Gurugram, Haryana for which, a makeshift public toilet was constructed. But when people went in to perform their ablutions, they were in for a surprise. They came face to face with a site, perhaps common to 250 million people in rural India - a railway track that's used as an open defecating area.

With founding members from across the globe, OWNED is an association of women-owned companies operating in the advertising production industry. 

The main idea behind the new coalition is to have an organized international resource that allows brands and clients easier access to the industry's women-owned companies. It also is an initiative of global inclusion that supports, promotes and champions women in all aspects of the industry.
LUBARS.jpg2020 Vision Series 3 - David Droga.jpg
The Cannes Lions International Festival of Creativity has announced the 27 Jury Presidents that will lead and guide specialist juries at the 66th edition of the Festival.

The Jury Presidents span the Cannes Lions Awards architecture, introduced last year, which includes nine Awards Tracks. These Tracks provide an organising structure to enable entrants to navigate the Lions and also reflect the diversity and specialism of the work from the creative communications industry. The juries will have the responsibility of curating a body of work that will represent 2018 and set the tone for the creative year ahead. 

The 2019 jury line-up includes two new Lions; the Entertainment Lion for Sport and the Creative Strategy Lions while the Product Design Lion has been retired. This shift in disciplines of Lions represents the changing industry landscape and how the future of creativity is evolving. 

Sagar Mahabaleshwarkar_CC0_Contract copy.jpgFormer Cheil Worldwide India Chief Creative Officer Sagar Mahabaleshwarkar is joining Contract Advertising in India as Chief Creative Officer. He will replace Ashish Chakravarty who has re-joined McCann Worldgroup India as executive director and head of creative.
With over three decades of experience across leading advertising agencies in India and Bates in Singapore, Mahabaleshwarkar is a respected creative professional with multiple domestic and international awards under his belt. In addition, he has also been on the jury of several award festivals.

Tarun Rai, Chairman & Group CEO, J. Walter Thompson said: "We have been in discussions with Sagar for the last few months. And I am very happy that we have him on board, finally. Sagar is an industry stalwart. He has built his reputation over the years across many agencies in India and abroad. He has worked with more traditional FMCG clients as well as some of the iconic technology companies. And he has excelled across media platforms - with the last decade, especially, building his reputation as a digital-first creative leader. Contract has some of the most exciting and high-profile brands. We have big ambitions for the agency. With Raji Ramaswamy as the CEO and Rohit Srivastava, one of the finest strategic minds in the country, what Contract needed was a CCO with the depth of experience and a solid reputation of creative excellence that Sagar brings to the agency. He is the ideal creative leader to take Contract to the next level and make it a creative powerhouse".
Ashish Chakravarty MWG India.jpgAshish Chakravarty has rejoined McCann as Executive Director and Head of Creative, India, reporting directly to Prasoon Joshi, Chairman McCann Asia Pacific, CEO & CCO McCann Worldgroup India.

He is recognized as one of the top Creative Directors in India, is ranked among the top 50 ECDs in the world, and moves from his role as Chief Creative Officer of WPP's Contract.

In his previous stint at McCann India, he closely worked with Joshi and helped to build McCann Delhi into one of Delhi's leading agencies.

A multi-award winner at both national and international shows, Chakravarty (pictured) frequently represents India on jury panels.
ICONSIAM,.jpgICONSIAM, a new world-class commercial venture on the banks of the Chao Phrya River, has launched their first ad titled "The Confluence."
The 1-minute film celebrates the unification of Thai culture from past generations to present day, highlighting the cultural richness and beauty of Thainess and using 'water' as a symbolic narrator of the film.

Mitsubishi Motors.jpgVMLY&R Thailand present an old car like a typical new car in the new Mitsubishi Motors spot. The new after sale strategy from Mitsubishi Motors lead consumers to take their cars to get maintenance at a Mitsubishi Motors service center.

Don't miss the best of Asia's creative and award news. Sign up for the free Campaign Brief Asia Daily email newsletter. It takes just 30 seconds. CLICK HERE.
TVC End Shot[6].jpgChristmas is a time for giving. But in recent years, the true spirit of the holiday season seems to have given way to a kind of social consumerism. All too often, gift-giving is now more about the giver than the recipient.

Presents are often bought on the basis of how much, how new and how "posable". Indeed, the number of "likes" a gift collects on social media seems to have become more important than how much it is liked and needed by the person receiving it.

Pantene.jpgThe Philippines is one of the most accepting countries when it comes to the diverse gender spectrum, but members of the LGBT still face discrimination. In a move to empower and show support for transgender people everywhere, global haircare giant Pantene recently released branded content in celebration of Transgender Awareness featuring international transgender beauty queen Kevin Balot.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time his topic is ... from stress control to pest control - end of year...

I've been under siege the past month or so from pests. Two varieties in fact, but both similar in nature - cockroaches and hackers. One is grotesque and sneaky and goes creeping in and out of your private life trying to feed off you and infect you, the other pops up in dark corners of your kitchen looking for food.

Dealing with the cockroaches takes a bit of patience and a tightening of your hygiene practices on surfaces etc but over time with some carefully laid traps they go away..or so it seems. Dealing with the hackers (see photo opposite)  is a bit more of a challenge because it's they who are laying the traps. What you think are seeming legitimate, normal every day spam emails or similar are in fact sneaky attempts to get you to click on a link so they can invade your system and do all sorts of nasty stuff. Then there's the extremely sinister emails which come in telling you they've been watching you and if you don't pay 60 squillions in crypto currency in 2 days your whole online connected community will get naughty pictures of you doing whatever. Assholes. What sort of low-life individuals do that for a living?
Sowmya Iyer_CEO and Founder, DViO Digital_2.jpgGaana, one of India's leading music streaming platforms has aligned themselves with DViO Digital for the third year in a row. The account was won following a multi-agency pitch and DViO Digital came out the winner again. The agency will be involved in user engagement, retention, acquisition and content discovery at its core.

Additionally, DViO Digital will also be conducting large scale digital-first activations and engagement programs for brand loyalty with a focus on artists, occasions and new releases. Strengthening Gaana's market share in North and West India, along with growth in the South is one of the focal points for the next few months

CEO & Founder of DViO Digital, Sowmya Iyer (pictured) said, "DViO is continually associated with the leading brands in the industry such as the 'Star' entertainment group, Universal Music and Gaana.com and we are excited to strengthen and consolidate our position in the entertainment industry with our continued alliance with Gaana."
Australia-Tourism-Insert.jpgTourism Australia has appointed M&C Saatchi as its creative agency and Digitas as its digital agency, after a major pitch lasting more than six months.

The incumbent creative agency is Clemenger BBDO, Sydney, who won the account in 2013 from DDB Sydney, who was also on the pitch. Others known to be on the pitch list included BMF and Droga5 New York.

The win for M&C Saatchi sees it once again taking the lead creative agency role for Tourism Australia, twelve years after the controversial 'Where the Bloody Hell are you?' campaign in 2006 when Australia's current Prime Minister Scott Morrison was managing director of Tourism Australia.
The Future 100.jpgJ. Walter Thompson Intelligence's The Innovation Group's much-anticipated annual trend report, Future 100 has just been unveiled. The report outlines the pivotal trends and changes to watch in 2019, offering a snapshot of what's to come, what's important, and its implications to marketers and brands.
Future 100 2019 predicts, among other things, an Instagram backlash, along with other trends including, 'Sound empires', 'Tech's hidden figures', 'Immersive public landmarks', 'Inclusive design', 'Freelancer-first services', 'Clean comfort food', 'Vegan luxury fashion' 'Empowering adolescence', 'Healing cafes', 'Tech enhanced shopping', 'The New Workanomics' and the increasing importance of silence in our lives.

Borja Borrero.jpgInterbrand has appointed Borja Borrero, Chief Creative Director at Interbrand for EMEA (Western Europe) and LatAm, to mentor the India design team.

Borrero (pictured) has been associated with Interbrand for more than a 15 years and has led international projects such as the repositioning and rebranding of Iberia, Movistar, Repsol, Bankia or DIA among others. He also led the project of repositioning and rebranding of Grupo AJE in Peru, Renault in France and the merger of LAN and TAM airlines on a global scale.

With the appointment of Borrero to lead Interbrand India's design operations, the consultancy is looking forward to elevate the creative quality and reputation standards for the regions as well as expanding the team's capabilities into the experiential side of branding.

"Interbrand India is the youngest within the global network, and yet has been evolving at a good speed", said Ashish Mishra, Managing Director, Interbrand India. "We have the top 5 branding assignments of the decade on our showreel and our engagements with some of the leading brands in India such as Godrej, Mahindra Global Brand, JIO, Infosys and Britannia have made us the prime Brand Consultancy in India. I am confident that Borja will bring in his experience and expertise to guide our India team towards remarkable growth".
Brand Balance_Dentsu Aegis.jpgDentsu Aegis Network has collaborated with Longitude Research to launch the New Brand Balance report which explores how leading experts are embracing disruption in the search for enduring brand value.
The report is part of Dentsu's ongoing research into brand value in the digital economy, including research on the online buying behaviours of centennials in Southeast Asia as well as a study on the priorities of CMOs and senior marketers globally.

DHL.jpgDHL Expresshas unveiled its campaign 'DHL is the Way', for this year's Hero Indian Super League (ISL). This campaign marks the fourth year of partnership with ISL, the world's fourth largest football league. The campaign highlights that aspirations can become reality, and how DHL traverses the globe to help these aspirations come true. It encapsulates the role DHL Express plays as an 'Enabler of Global Trade' and is aligned with ISL's commitment for enabling the Indian talent to go global in the international football scene.
Haresh Nayak.jpgPosterscope India, the out-of-home specialist from Dentsu Aegis Network, has announced the launch of ROOH (Real Time Out Of Home), a unique planning-buying platform (including programmatic) for digital OOH inventories.
With billings from digital OOH estimated to grow at a rate of 60% by 2019-end, this latest tool will only help Posterscope to further strengthen and bolster its real-time capabilities in India.
Based on the extensive use of APIs (application programming interface), Posterscope's ROOH uses a wide variety of data feeds to create customised and targeted advertising. This, in turn, allows advertisers to exercise direct control over the content that is being played on screens without the the need to access the media owner systems, individually.
Over the last decade, India has steadfastly witnessed a massive influx of new-gen digital screens across a variety of consumer congregation points such as malls, restaurants, streets, corporate parks, main arterial roads, cabs, railway and bus stations and even hospitals and clinics. What separates these screens from the regulars is that these screens are more evolved in terms of technology, insights and aesthetic structure. They are also more strategically placed. Not to forget, most of the screens are cloud-based that enables ease and flexibility in campaign management.
Paritosh pic.jpgStoria Foods & Beverages, a budding entrepreneurial venture in the natural foods space, has set its sight on establishing a firm grip in the Indian food market with its multiple offerings. To give flight to its much coveted dream, the company has appointed Publicis Beehive to manage its entire communications duties.

The agency was shortlisted after a multi-agency pitch and will manage the entire communication mandate including advertising, brand activation, digital and media. The agency was chosen for articulating a sharp and forward-looking communication plan that seeks to establish Storia Foods as the go-to brand for its multiple natural offerings.

Paritosh Srivastava, COO - Publicis Beehive (pictured) said, "Partnering an upcoming and entrepreneurial brand like Storia Foods & Beverages presents both an opportunity as well as a challenge. Opportunity lies in leveraging our integrated strength to put our best foot forward in terms of creative, media, digital and activation. The challenge is the trust and responsibility entrusted by Vishal and team upon us to make Storia a success in a tough environment. It's a great product and we hope that together we will create memorable communication that will result in disproportionate trials and awareness."
THIG 812x550_PHASE 4.jpgTo celebrate 40 years of AWARD, two new categories have been announced ahead of the 2019 AWARD Awards ceremony.

The most prestigious award show in the region, the AWARD Awards attract approximately 2000 entries across the categories of film and video, promotion and experiential, PR, branded entertainment and more.

It's not too late to submit your entry.

The extended and final deadline is 5pm Monday 10 December 2018.

For full details click here.
Piyush Pandey_2018.jpgAd legend Piyush Pandey has been promoted to the global chief creative officer at Ogilvy, months after the departure of Tham Khai Meng, who was fired following an internal investigation.

Pandey (left), who will take up the new role in January, is currently Executive Chairman and Creative Director of Ogilvy South Asia and will retain that position but will also be tasked with overseeing the creative product of the global Ogilvy network. He will remain based in Mumbai.

Says John Seifert, chief executive, Ogilvy Worldwide: "We could not be more thrilled that Piyush will be serving as our chief creative officer, worldwide and my creative partner.
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